Analysed the current state of the furniture industry in international markets including market competition by manufacturers, sales, market share and development trends in furniture design in order to develop strategic marketing plans. Performed the strategic marketing plans to improve customer acquisition and to maintain business relationships with existing clients from Europe, America, Asia and Oceania via online and direct selling. Supported the IT team to design the User Interface (UI) and the User Experience (UX) also responsible for the content and copywriting on the company’s website (www.uniquecane.com) as well as other social media platforms (Instagram, Twitter, Pinterest and Facebook). Led a team of 3 salespeople as an exhibitor in Trade Expo International in Jakarta in October 2018. Led a team of 3 salespeople and 3 IT people for online market expansion and managed to create new strategic marketing plans to expand business opportunities via marketplaces such as Alibaba.com and DecoXpo.com.

Supported the Manager in administrating customer data to Electronic Finance Origination (EFO).

Conducted consumer market research to understand target buyer preferences on purchasing decisions and to provide consumer insights for existing clients. Assisted the Manager to conduct Focus Group discussions for presentation to the client.