Assisting JACK'S CREEK Australia - Exhibition Stall at Gulfood Festival 2023 in DubaiWhat an experience. Such a large event. Well Organized. The entire world was under one roof. So many international brands and many events and talk shows. Showcasing of Future of Dubai.

Retailer Loyalty ProgrammeSpearheaded Sri Lanka's largest Retailer Loyalty Program Swarna Shakthi from inception, connecting a 120k strong Retailer Base. Responsible for Development of the programme, Execution and Monitoring performance. Rewarding Retailers , Driving 360 communication to support awareness and DigitalizationOverall knowledge and Exposure to Group Loyalty platform of Dialog Axiata PLC -1.CLUB VISION for priority customers 2.STAR POINTS for 12 MN CX base… Show more Retailer Loyalty ProgrammeSpearheaded Sri Lanka's largest Retailer Loyalty Program Swarna Shakthi from inception, connecting a 120k strong Retailer Base. Responsible for Development of the programme, Execution and Monitoring performance. Rewarding Retailers , Driving 360 communication to support awareness and DigitalizationOverall knowledge and Exposure to Group Loyalty platform of Dialog Axiata PLC -1.CLUB VISION for priority customers 2.STAR POINTS for 12 MN CX base 3.SWARNA SHAKTHI for 120K Retailer BaseChannel MarketingDeveloping best in class Retailer communication strategies & planning to achieve #1 as the Most Noticeable Brand in the Retailer space.In-store & Out of Store TM strategies based on shopper insights in line with market dynamics and business objectives. Solely responsible for delivering #1 REI, Noticeable/Visible brand in the market place.Monitoring Brand positioning to drive Dialog’s leadership position in every district across the country. Maintain SOV leadership at Retail - National and District levels. Developing Innovative Communication material Governance, Stakeholder Management, Tracking & Reporting.Digitalization Architected the Digitalization of In-store POSM module to understand the Dialog and Competition presence. Developed an APP with the support of IT capturing Retailer BrandingDriving the brand Noticeability from 43% in 2014 to 68% in 2022 to maintain the #1 position in Trade SpaceNew Channel DevelopmentResponsible for Architecting & Development of New Channels rolled out by National Sales (36, 5 Star Exclusive Outlets) Overseeing Designing and construction of new outlet space with a futuristic outlook for business launch. Monitoring period performance based on footfall, business generation, and revenue generationBudgetingPreparing annual Trade Marketing Plans and BudgetingBusiness Partner InvolvementWorked with 53 Distributors across the country Show less

Project Management for Key Retailer PromotionsProject Leader for National Level Market Share and Revenue based promotions. Post finalization of promotion by BU and Channel Planning. In charge of launching Nationally, Presenting the entire promotions to all Regional Teams including Regional Manager, District Manager andTerritory In charge Personnel.National Sales Award and Business Partner AwardsResponsible for conceptualizing and executing National Sales Annual… Show more Project Management for Key Retailer PromotionsProject Leader for National Level Market Share and Revenue based promotions. Post finalization of promotion by BU and Channel Planning. In charge of launching Nationally, Presenting the entire promotions to all Regional Teams including Regional Manager, District Manager andTerritory In charge Personnel.National Sales Award and Business Partner AwardsResponsible for conceptualizing and executing National Sales Annual Awards and Business Partner AwardsMarketing Coordinator and Sales CoordinatorCoordinating Regional Sales Teams with Marketing Materials to drive sales promotions and special regional events. Worked closely with Brand Mangers and In House Creative Teams to develop marketing communication materials and promo materials. Supporting Social Media communication for selected regional promotions via Digital ArmREI Tracker and Research InsightsResponsible for Retailer Effectiveness Index Tracker. (Retailer Research conducted by KANTAR). Monitoring Retailer Insights, Gaps and competitive landscape on 4 key pillars. Product Reach/Availability, Visibility, Noticeability and Recommendation Show less

Head Sports, Events and Promotions - Sri Lankas Largest BTL Investor BrandIntegrating all BTL Arm under one Dialog Umbrella to support Dialog Brand Pillars (National, Rational, Youth, and Future) by creating synergy, optimizing budgets, maximizing effectiveness, and monetizing opportunities to strengthen Dialog marketing campaigns. Supporting Revenue Growth, Market Share and Building Brand EquityBuilt a new ecosystem for all BTL opportunities by introducing strategic planning… Show more Head Sports, Events and Promotions - Sri Lankas Largest BTL Investor BrandIntegrating all BTL Arm under one Dialog Umbrella to support Dialog Brand Pillars (National, Rational, Youth, and Future) by creating synergy, optimizing budgets, maximizing effectiveness, and monetizing opportunities to strengthen Dialog marketing campaigns. Supporting Revenue Growth, Market Share and Building Brand EquityBuilt a new ecosystem for all BTL opportunities by introducing strategic planning, sponsorship negotiations with naming rights, brand activations and experience, Sales support, regional marketing, budgeting, media and digital support, innovation, implementation post evaluation and ROI.Led the Sri Lanka Cricket Sponsorship from Bidding Process. The largest sports investment thus far by any Brand in the country.Developed and executed the first 360 campaign for Sri Lanka vs. South Africa Tournament in 2013. Negotiated with Cricketers (Male & Female) to become Dialog Brand Ambassadors. Produced first Dialog National Cricket sponsorship TVC with National Cricketers (Agency JWT).Handled Sports Sponsorships: Sri Lanka Rugby, A-Division Club Rugby 7’s/League/Knockout,1st ever Asian Rugby Sponsorship, Golf for Dialog Enterprise, Paralympics, Schools Cricket Big Matches, Dialog Champions League Football Tournament, Volleyball President Gold Cup, International Schools Sports Events and Sea Swim.Handled First ever Tri- Forces Reality show in the world (Ranaviru Real Star) partnering with Ministry of Defense (Project Head for Seasons 1,2&3) , Handled International Youth Forum, Dialog Staff Awards, Dialog Staff Convention, Dialog Axiata Board Retreat, National & Cultural Events, Musical Concerts, Business Partner Awards, Sales Awards Dialog Enterprise Events and In-house events, Initiated, Conceptualized, and Executed the first-ever National Rugby Awards under Dialog Umbrella partnering with Sri Lanka Rugby Federation.Introduced Product based sponsorship association Show less

Founder Inhouse Media Arm and OOH Expert (Next to Unilever Dialog was the 2nd largest investor for ATL and the largest investor for OOH)Dialog was the only opco to establish its own media arm across Axiata Network'Only MNC in Sri Lanka to get an accredited certificate to establish its media armResponsible for Groups Media Planning and Buying, Recruited top media planners and buyers from media agencies, and rolled out the operation successfully from 2006-2013All media… Show more Founder Inhouse Media Arm and OOH Expert (Next to Unilever Dialog was the 2nd largest investor for ATL and the largest investor for OOH)Dialog was the only opco to establish its own media arm across Axiata Network'Only MNC in Sri Lanka to get an accredited certificate to establish its media armResponsible for Groups Media Planning and Buying, Recruited top media planners and buyers from media agencies, and rolled out the operation successfully from 2006-2013All media plans aligned with brand objectives and research findings, strategic marketing & communication plans to achieve business objectives.Developed an in-house media planning and media budget module based on market share Developed 360 media strategies based on real brand marketing insights and problems. Thus,becoming the only company in Sri Lanka to monitor the media efficiency of any campaign within a few hours of launch and amend plans accordingly.Part of many brand launches for Dialog, Television, Home Broadband, and some were the first in South East Asia such as 3G, 4G, Ez Cash-electronic money, and many more.Maintaining #1 SOV brand from 2005 – 2013. Developed award-winning media strategies and innovations for the Group and brands. Played a pivotal role to strengthen the Brand Equity of Dialog Brand from 2005 and establishing Dialog as #1 Telecommunication Brand in the country. Winning the first Telecommunication Brand Of The Year Award in 2011 and continuing for 12 years.Expert in OOH Communication- Developing Strategy, Supplier Negotiation, and Monitoring Execution: Airport Branding, Introduced campaign-based outdoor hoarding strategy, Installed the largest hoarding site in Sri Lanka, Handled Gantry, Digitalized Clock Towers, Commuter Branding, Tri Vision, Ground BrandingHead Regional Promotions to take Dialog Brand to every nook and corner of the country to enrich Sri Lankans Show less

Invited by the BOD to setup Leo Burnett Media Arm. Became a pioneer member and part of the Group Leadership Committee. Solely responsible for Media Revenue, developing cutting-edge media solutions and development of media personalitySecured the Procter & Gamble AOR business in 1 month of Leo Burnett operation in Sri LankaWon Many Media AOR businessPlayed a pivotal role in many brand creations and launches which won many prestigious awards and… Show more Invited by the BOD to setup Leo Burnett Media Arm. Became a pioneer member and part of the Group Leadership Committee. Solely responsible for Media Revenue, developing cutting-edge media solutions and development of media personalitySecured the Procter & Gamble AOR business in 1 month of Leo Burnett operation in Sri LankaWon Many Media AOR businessPlayed a pivotal role in many brand creations and launches which won many prestigious awards and appreciation at local and international platforms.Introduced Lateral Thinking for Magazine advertising in Sri Lanka with ODEL advertising Developed many award-winning media strategies, Innovation and supported many creative concepts and insightsPlayed an important role to supported PR arm of the company with all media housesWon many in-house media awards Show less

Rose from Media Assistant to Media Manager and handled many local and international clients, developing many media strategies including media buying and negotiations for Unilever, Nestle, Pepsi, PizzaHut, Motorola, CEAT, Call Link, Sri Lankan Airlines, and many local and international brands. Singlehandedly pioneered the introduction to media innovation in Sri Lanka for KITKAT in collaboration with LMD magazine.Introduced the Media Savings concept to Sri Lanka (Client -… Show more Rose from Media Assistant to Media Manager and handled many local and international clients, developing many media strategies including media buying and negotiations for Unilever, Nestle, Pepsi, PizzaHut, Motorola, CEAT, Call Link, Sri Lankan Airlines, and many local and international brands. Singlehandedly pioneered the introduction to media innovation in Sri Lanka for KITKAT in collaboration with LMD magazine.Introduced the Media Savings concept to Sri Lanka (Client - Ceylon Electricity Board)Appointed as the International Media Buyer for Sri Lankan Airlines Media campaignsCreated a direct negotiation channel for Sri Lankan Airlines media campaigns with media houses across the world and supported the local agency to gain additional revenue.Won many accolades and became the Best Media planner and Media Buyer for many consecutive years.Rewarded by PEPSI to attend the Cricket World Cup in 1999 – United KingdomI was one of the few members of the media revolution team in Sri Lanka. Worked together with JWT India in 1994. Show less