Pakistan's first food information aggregator | Reviews, Menus, Locations, Contact Details, & Discount Information - Built and executed a product roadmap, launched the 'Discount Information' feature covering 4,200+ active bank discounts in Karachi - Increased active users by 20% through targeted growth strategies and retention efforts.- Leveraged data analytics to enhance products and optimize marketing campaigns reducing CAC to PKR 18- Led cross-functional collaboration between product, tech, and marketing teams to seamlessly execute growth initiatives.- Transformed customer feedback into impactful product improvements, boosting satisfaction.- Expanded market reach by identifying and capitalizing on new opportunities.- Strengthened branding for consistent, effective omnichannel marketing.- Automated workflows in Jira, streamlining operations and meeting deadlines.

- Orchestrated the database migration of 1000+ restaurants and 15,000+ user reviews from Facebook communities to SwotsUp- Developed a go-to-market strategy to achieve user acquisition targets for the company- Led employee development initiatives, on-the-job training, courses, and regular feedback sessions- Designed branding guidelines for consistent messaging on the company's social media accounts- Devised and optimized impactful user acquisition strategies for the application through digital platforms- Collaborated with Product, Marketing, and Operations teams to ensure timely resource availability- Planned application development milestones for features in every launched version- Automated workflows using Jira for consistent adherence to product deliverable deadlines- Translated customer needs into actionable insights for identifying product-market fit for the application

SwotsUp is an early stage startup by The Swot’s Guide. TSG is one on the largest food review forums in South Asia and they are on a mission to make a revolutionary social forum for food lovers. At SwotsUp, I am responsible for building marketing strategies from ground up to executing them.

Halal Meat Marketplace - Develop and implement go-to-market strategies, driving user acquisition and increasing app engagement and order volume.- Manage daily and weekly active users (DAU & WAU) by identifying trends and capitalizing on growth opportunities.- Lead strategic partnership roadmapping to enhance business growth and manage social media presence.- Devise and execute content strategies to boost brand visibility and user interaction.

AI-Powered platform for Dental Exam excellence - Drove user acquisition through targeted campaigns based on well-defined customer personas.- Boosted product adoption with impactful education campaigns, enhancing user engagement.- Developed and executed a go-to-market strategy, establishing the AI chatbot and quiz generator as a market leader for AFK exam prep.- Positioned the product for success through in-depth competitor analysis and strategic differentiation.

- Identified and created market segments based on customer clusters- Created a launch strategy and customer acquisition plan with 43% MoM growth- Executed different marketing and activation campaigns for brand-building

Truck It In is a venture-backed logistics startup undergoing rapid expansion following a USD 1.5 Mn pre-seed round. I’m part of the founding team here and am leading the company’s commercial expansion in the North region. My role entails onboarding vendors, forming strategic alliances and synergies, and developing pricing/product models in sync with market requirements.

My role at this early-stage startup involves demand planning, supply chain optimization and financial planning. I am assisting the co-founders in gearing this startup up for seed-funding through VC funds, and am a part of a team that is developing Pakistan’s first B2B e-commerce platform for the commodity market.

Collaborated on an Infrastructure-Sector project for the Islamabad Chamber of Commerce and Industries. My responsibilities included finding policy & implementation gaps and researching solution cases from across the world.

Successfully conducted Nestlé Shopper Study 2019 in which my main jobs were collecting data through surveys, analysing them and coming up with recommendations to overcome the problems faced.

Worked as a part of sales and marketing team. Contacted different MNCs including P&G, IBM and Unilever to pitch Fides’ different Softwares including its WMS and Logistics management software. Worked on the Fides marketing plan to re-segment it’s target market and develop a marketing plan for targeting new segments.

Conducted market research, gathered and analysed trends, run tests on the data collected and interpreted them. Wrote a research paper on “The effect of service experience on price acceptance- moderating the effect of endowment”

Helped the admissions office create an applicant database, led teams that handled the entrance test logistics, trained admissions help desk staff and worked on process improvement.

Created the company strategy and business road map from scratch. Generated sales, created specialized teams, handled accounting and finance tasks, and delivered sales presentations to clients. Under my leadership, the company got a considerable amount of business.