• Design and oversee all aspects of digital marketing department including marketing database, email, and display advertising campaigns.• Develop, Monitor and run Facebook and Google ads campaigns.• Create Chatbot using Manychat and generate traffic to websites with SEO and Content Marketing.• Plan and manage social media platforms like Instagram, Facebook, tiktok, Pinterest, google, YouTube etc • Prepare accurate reports on marketing campaign’s overall performance.• Generate sales using Affiliate and Influencer Marketing• Coordinate with advertising and media experts to improve marketing results.• Identify the latest trends and technologies • Evaluate important metrics that affect website traffic, service quotas, and target audience.• Work with team to brainstorm new and innovative growth strategies.• Oversee and manage all contests, giveaways, and other digital projects

Fabric Development & Construction matching, shade %, analyse warp/weft count and ratio, slub patterns and fabric finishing. Liaison with buyers like Levis, Vf and SEAR regarding sample approval, production flow, fabric testing and quality assurance in accordance with standards like AATCC, ASTM and ISO.

• Garments sample development along with brands designer and developers• Daily communication with the brands Merchandising team• Negotiate bulk prices with the suppliers.• Inventory management and Production planning to make sure fabric shipment on time.• Carry out final quality inspection along with customer quality team before shipment