Rizwan Masharib Email & Phone Number

New Delhi Area, India

Embedded Systems have become complex, and in this competitive field, One is faced with the overwhelming challenge of designing a high specification system in a limited time-frame. Without the use of industry standard tools/Middleware/Hardware- this is almost an impossible task. There is currently a gap in the Indian Embedded Development - the developers are somewhat crowded by people who want to sell tools & hardware with little knowledge.The aim of Ruby Embedded Technologies- is to bridge this gap. We provide the right advise, support & products- so developers can deliver cutting edge products On-Time, Efficiently & Economically

Northampton, United Kingdom & Delhi Region, India.

• Channel Sales Manager for India/South-Asia/Middle-East.• Key Account Manager for India- (Honeywell, Emerson, L&T, Aricent, Schneider Electric, Mindteck, Landis&Gyr, GE, Siemens etc.)• Relationship Manager- Silicon Vendors. (Texas Instruments, ST Micro, Freescale etc.)• Business Development in INDIA.• IAR Systems Embedded C compilers/Evaluation kits and system design tools for embedded microcontroller cores (ARM7/9/CORTEX, AVR, NXP, Freescale, TI, SAMSUNG etc.)• CRM system (Salesforce) for sales funnel management & forecasting.• Managing distributor and customer relationships (Sharp, Sony Erriksson, Atmel, ARM, AVR, etc.)- Channel Sales.• Channel Sales for Southwest-ASIA (India & Middle East). • Maintain third party relationships with RTOS/Software Component vendors such as Micrium (Micro C/OS2), embOS (Segger), QUADROS etc.• Exhibit IAR kits at embedded systems Expos in UK/Europe/India.• Pre-sales support to customers and sales leads follow ups.• Preparing & presenting sales forecast and reports to head office & attending sales conferences in UK/Europe.

United Kingdom

• Embedded C/C++ (Paradigm C++™) Software support for Image Processing Solutions (SoC’s) including LCD/PLASMA Monitors, TVs and Projectors.• Pre-Sales support for Pixelworks™ Image processors (PW190, PW390, PW388) and PRDs (COHO, NEO3, EARTH).• Development support for Pixelworks™ Image processor hardware based Display solutions.• Writing & De-bugging embedded C/C++ software with PROMJET™ (Emutec) ROM emulators.• Porting embedded C software from existing platforms to later versions of Image Processing Solutions. • Online Development Support on Cobalt™ (Pixelworks™) Embedded C Reference Software for customers. • Preparing Technical demonstrations to prospective customers for new Image Processing SoC’s.• Rendering Customer Training on Embedded C software for Image Processing Solutions.• Maintain inventory/loan lists for demonstrations systems and kits.

United Arab Emirates-Dubai

• Present turn key software/IT/Hardware Solutions to major companies in Hospitality and Construction sector.• Sales related activities for SONY-ME Ltd, UAE. • Drive Sales for SONY Consumer Electronics/AV Solutions/Photography solutions in the corporate sector.• Maintain sales/supplier/customer relationships with major international players such as ELECTROLUX, SONY, SONY-ERICCSON, RICOH, CASIO, PHILLIPS, NOKIA, BROTHER, EPSON, HP, ACER, IBM, SUPRA etc.

United Kingdom

• Design and Test Cockpit Instruments and Displays such as SFDs, ADU, DEWD, ADAHRS, Altimeters, Clocks, EMDs, Magnetometers etc.• Designing the ARINC 429 Integrated Test Rigs for Onsite Testing of Avionics in Aircrafts.• Test software for interrogation of SFDs / ADUs in C/C++.• Schematic/Layout design in Cadstar for the Analogue/Digital circuitry.• Hardware Design simulation in Orcad (PSpice/Visual Spice); fault Investigation and calibration of Cockpit sensors and displays.• Mathematical modelling for BIT Testing (Boot-Up Test Sequences), calibration and reliability of systems in MathCAD.• Mathematical modelling and analysis of solder joint failures in aircraft instruments due to thermal cycling to improve reliability through design.• Statistical analysis of instrument calibration data using Matlab.• Writing and Updating PTS (Production Test Specs and Software) / Engineering Reports for instruments.• Managed people in the prototyping department, training them for development of test rigs and accumulation of test data.• Working with major customers such as British Aerospace (UK), Dassault (France), Boeing (USA), Cessna (USA), Piper (USA), Embraer (Brazil), PILAUTUS (Switzerland).• Programming Low-Level FPGAs using VHDL.• Writing .TCD files for test software in ADATEST.

United Kingdom

• Design and test embedded products for Industrial applications.• Embedded software design and implementation in Assembler/C/6800/68000/PIC 8/16F platforms.• Embedded hardware design (Schematics) for simulation and Board Layout Design in PSpice/Cadstar.• Design and Develop web-based Client-Server Systems for Industrial Applications in ASP/PHP/Java Servlets etc.• GUI Design in VB for small-embedded applications.• Project Management/ Software and Hardware components Procurement.

Pg Diploma, Software Engineering

Sponsored by Meggitt Avionics to study for MSc Software Engineering Part-time; Awarded a PG Diploma as couldnt finish Dissertation due.

B.Eng(Hons), Electronic Engineering, 2.1

Activities and Societies: • Held the position of Course Representative from 1998-2000 for BEng EE group, at Southampton Institute (UK). •.

Education record