• Manage information flow in a timely and accurate manner • Manage executives’ calendars and set up meetings • Act as an office manager by keeping up with office supply inventory • Format information for internal and external communication – memos, emails, presentations, reports • Take minutes during meetings • Organize and maintain the office filing system • Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations • Understand business objectives and design surveys to discover prospective customers’ preferences • Compile and analyze statistical data using modern and traditional methods to collect it • Perform valid and reliable market research SWOT analysis • Interpret data, formulate reports and make recommendations • Use online market research and catalogue findings to databases • Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation • Remain fully informed on market trends, other parties researches and implement best practices • Overseeing the development of INVENU's digital solution

- Collaborated with management to develop and implement marketing and business development plans to achieve goals.- Identified and presented the company's services to potential new clients.- Maintained an updated CRM with leads, opportunities, and activities.- Managed existing clients, ensuring satisfaction, addressing inquiries, and delivering presentations on relevant solutions and services.- Negotiated contracts and closed new business deals.- Prepared travel itineraries and schedules for tour groups of up to 60 pax.- Handled emergency situations and managed sudden changes or modifications to tours.- Provided tour reports to the supervising travel agent.- Developed and executed campaigns for email, online advertising, search engines, and direct mail.- Implemented Search Engine Optimization (SEO), Social Media Marketing (SMM), and optimization techniques to improve site performance, generating organic leads across multiple platforms.- Led impactful social media campaigns, increasing brand awareness and engagement by 25% while growing the follower base by 10%.- Monitored campaign effectiveness, generated monthly reports, and utilized analytics tools to maximize ROI, resulting in a 20% increase in customer conversions.- Analyzed market trends, third-party data, and explored new growth opportunities.- Prepared and delivered pre-qualification letters, presentations, proposals, and quotes to prospective clients.- Generated new inquiries through cold calls, company visits, and site visits.- Developed and prepared RFPs, fostering lead development.- Collected customer feedback and conducted post-completion surveys.

• Streamlined organizational workflow by automating appointment setting, scheduling, and record-keeping practices, resulting in increased efficiency and cost savings. • Implemented departmental planning and coordination processes across 5 departments and 85 colleagues, improving process efficiency by 18% through the development and implementation of reporting tools. • Developed and conducted impactful training sessions on topics such as image building and conflict management. • Coordinated and scheduled 18 monthly departmental meetings, ensuring thorough documentation of meeting activities. • Maintained accurate budgeting and communications records, ensuring transparency and facilitating smooth administrative processes.Executed a complete overhaul of talent acquisition processes by developing and implementing redesigned candidate assessment practices, project management, providing higher quality hires to support organisational operations.-Coordinated recruitment and assessment of 100 applicants for new leadership positions by leveraging a behaviourally anchored rating scale to evaluate candidates , certifying a full compliment of staff to sustain efficient office operations for the academic year.-Organised and developed strategy for providing accurate and pertinent information regarding International Universities programming and operations, easing their college search process.-Coached and guided High school to undergraduate students in individual and group settings regarding international career opportunities, internships and also preparations regarding resume and cover letter writing, interviewing, and offer negotiations, promoting active career readiness and strategies amongst incoming student cohorts.-Prepared and delivered informational presentations to Leadership Development Program for Students and informing them of resources offered by the Organisation.

As a Digital Marketing and Public Relations Coordinator role, I managed the distribution of student centered communications , organizational events in support of the volunteers, and serve as the primary point of contact for students from the community. Through proper communication efforts and direct student engagement, I supported and developed a dissemination of information, built a community through social media, and mentors students to promote an active student life community. Organised large scale student Affairs events, including career development campaigns, scholarship introduction portals, organizing planning committees, and engaging external stakeholders.

• Utilized and researched sophisticated research resources such as survey databases and primary sources to build informed data visuals and write-ups, resulting in an overall increase in research output by 18%. • Analyzed and produced research findings on the geopolitical risk scenarios of over 22 Arab nations, presented and circulated the same to senior management. • Participated in creating innovative solutions to global governance and sustainability outcomes via research projects. • Conducted comprehensive communications needs assessments, aligning with strategic objectives for projects, country programs, and corporate change initiatives. • Supported COVINT's campaign initiatives to engage stakeholders, increase awareness of mandate and goals, and foster strategic partnerships.• Worked at the Political Risk and Intelligence services Management (PRISM) division of the company. Contributed to the research output by writing reports and designing Infographics.• Participated and reported various virtual events throughout the internship period, ranging from webinars, conferences and workshops.