social media marketing: developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.search engine optimisation (SEO): developing strategies to increase number of visitors to a website by getting high-ranking placements in search results.creating and uploading copy and images for the organisation's website;writing and dispatching email marketing campaigns;providing accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI);researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums;