Rizwan Shakoor Email & Phone Number

Lahore, Pk

- Manage PPC campaigns and growth for Amazon client accounts.- Manage 6 accounts with more than 400 SKUs, monthly Ad spend up to $100,000 with more than $500,000 monthly sales.- Conduct product research and competitor analysis to identify key differentiators.- Perform account audits to identify improvement areas and implement necessary changes.- Conduct comprehensive keyword research and SQP analysis to enhance keyword rankings.- Create and implement PPC strategies for Amazon Sponsored Products, Sponsored Brands, and Sponsored Display ads to maximize visibility and drive conversions. - Adjust bids strategically and allocate budgets efficiently across campaigns to meet Advertising Cost of Sales (ACOS) and Return on Ad Spend (ROAS) targets.- Conduct A/B testing on targeting to determine which strategies work best for driving conversions and increasing sales.- Create and implement Google sheet tools and macros to streamline PPC queries and operations.- Leveraging third-party tools such as Helium 10, Datarova, and Data Dive to gain insightful insights into our campaigns.- Ensure regular client reporting and client meetings through Slack, Loom, Google Meet, and e-mails.- Develop, implement, and maintain client-identified KPIs and ensure timely task delivery, managed by ClickUp and Asana.- Ensure products are launched on time and meet customer needs and expectations.- Develop and maintain SOPs for PPC operations.- Collaborate with cross-functional teams to develop cohesive and effective advertising strategies.- Conduct competitive analysis and market research to identify opportunities for growth and make data-driven decisions.

- Developed and managed Amazon PPC campaigns focused on driving sales, growth, and achieving key performance goals.- Managed 4 accounts with more than 250 SKUs, monthly Ad spend up to $50,000, and monthly sales of more than $250,000.- Conducted thorough keyword research and optimized targeting to enhance ad relevance and reach.- Created and launched tailored Amazon ad campaigns across Sponsored Products, Sponsored Brands, and Sponsored Displays to meet specific product and brand objectives.- Optimized campaign budgets and bids to maximize ad visibility, efficiency, and return on investment.- Analyzed and reported on campaign performance metrics to refine strategies, consistently meeting ACOS and ROAS targets.- Implemented A/B testing for ad creatives, keywords, and bidding strategies to improve engagement and conversion rates.- Managed daily campaign tasks, including bid and budget adjustments.- Tested different ad formats and bidding strategies to enhance engagement.- Utilize external tools like Helium 10 and Jungle Scout to do product research, keyword research, and track keyword rankings.- Ensure regular client reporting through Slack, and e-mails.- Ensure task delivery on time, managed by Asana.- Market research to identify trends, consumer insights, & growth opportunities.

- Gained familiarity with different tabs in Amazon Seller Central, including Advertising, Reports, and Campaign Manager, to support campaign management.- Reviewed and interpreted key metrics in Seller Central, such as impressions, clicks, and sales data, to track campaign performance.- Monitored budgets and bids within the Advertising tab to ensure campaigns stayed within allocated spend.- Observed ad placement and performance trends across different product categories within the platform.- Created and launched basic Amazon PPC campaigns, focusing on keyword targeting and initial optimizations.- Gained familiarity with Helium 10 and Jungle Scout to conduct keyword research, analyze product performance, and track competitor data.- Conducted keyword research and implemented relevant keywords to improve ad targeting.- Researched competitor strategies to identify trends and potential opportunities in the marketplace.- Developed ad copy and creatives for Sponsored Products and Sponsored Brands campaigns.- Assessed performance metrics like CTR, impressions, and conversions to identify areas for potential improvement in campaigns.- Implemented basic bid adjustments to optimize ad spend and improve the cost-efficiency of campaigns.- Used Google Sheets to organize campaign data, track metrics and attended team meetings to deepen understanding of Amazon advertising best practices and strategic approaches.- Learned to use Slack for team communication and quick updates on campaign progress and team tasks.- Monitored work hours and productivity through Time Doctor, ensuring tasks were completed efficiently and on schedule.

Islamabad, Punjab, Pakistan

- Performed cold-calling and E-mail marketing.- Digital marketing of providing services on different social media platforms.- Provided customer services.- Arranged and organized seminars.- Spoke to groups and Individual students.- Managed the team and distributed tasks between them.- Trained new hires about how to fill out application forms and visa applications.- Prepared students for embassy visa Interview.- Determined admissibility and transferability of credit for new and re-admitted students.- Processed application forms and visa applications.- Performed/ miscellaneous job-related duties as assigned.

Lahore, Punjab, Pakistan

- Collaborated with sales team to understand customer requirements, providing customer services to promote the sales of company products, and to provide sales support.- Prepared and delivered technical presentations that explain products or services to customers.- Installation, testing & maintenance of electrical equipment (Generators, Control devices, Circuit breakers, Solar panels, and Inverters).- Estimation of budget required for Installation of equipment’s.- Diagnosed problems with installed equipment.- Performed supervisory duties, like recommending work assignments, approving leaves, or completing performance evaluations.

Multan, Punjab, Pakistan

- Handled walk-in customers and resolved their issues by using CRM and PCRM software.- Oversee the installation of mobile telephone and internet communication systems.- Outside Plant (OSP) safety measures about the depth of the optical fiber and copper wire in underground way of communication.- Installation and maintenance of automatic generator system and maintained UPS and batteries as a continuous backup in the switching department.

Multan, Punjab, Pakistan

- To teach science subjects (Math, Physics and Chemistry) to Intermediate, Matric, and O-level classes.

Mirrpur Mathelo

- Training sessions on safety and Instrumentation devices.- Training sessions of plant maintenance, shutdown, power generation, transmission, and distribution.

Master'S Degree, Electrical (Power) Engineering

Bachelor'S Degree, Electrical Engineering

Intermediate, Pre-Engineering

Matric, Science