As a motivated, results-oriented professional, I am committed to empowering Amazon sellers to increase revenue while optimizing ad spend. My approach centers on maximizing product visibility across all Amazon ad placements, leveraging innovative strategies that drive substantial growth. I perform thorough competitor analyses to pinpoint key differentiators, ensuring your product is positioned as a top choice in the market. Offering end-to-end support from product launch to campaign scaling, I focus on identifying high-converting keywords to drive campaign success. This approach boosts ad sales, enhances organic rankings, and fosters long-term growth.
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Amazon Ppc ManagerScaleforteLahore, Pk -
Amazon Advertising SpecialistThe Ad Venturers Nov 2023 - Present- Manage PPC campaigns and growth for Amazon client accounts.- Manage 6 accounts with more than 400 SKUs, monthly Ad spend up to $100,000 with more than $500,000 monthly sales.- Conduct product research and competitor analysis to identify key differentiators.- Perform account audits to identify improvement areas and implement necessary changes.- Conduct comprehensive keyword research and SQP analysis to enhance keyword rankings.- Create and implement PPC strategies for Amazon Sponsored Products, Sponsored Brands, and Sponsored Display ads to maximize visibility and drive conversions. - Adjust bids strategically and allocate budgets efficiently across campaigns to meet Advertising Cost of Sales (ACOS) and Return on Ad Spend (ROAS) targets.- Conduct A/B testing on targeting to determine which strategies work best for driving conversions and increasing sales.- Create and implement Google sheet tools and macros to streamline PPC queries and operations.- Leveraging third-party tools such as Helium 10, Datarova, and Data Dive to gain insightful insights into our campaigns.- Ensure regular client reporting and client meetings through Slack, Loom, Google Meet, and e-mails.- Develop, implement, and maintain client-identified KPIs and ensure timely task delivery, managed by ClickUp and Asana.- Ensure products are launched on time and meet customer needs and expectations.- Develop and maintain SOPs for PPC operations.- Collaborate with cross-functional teams to develop cohesive and effective advertising strategies.- Conduct competitive analysis and market research to identify opportunities for growth and make data-driven decisions.
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Amazon Advertising SpecialistThe Amazon Scale-Up Solutions Sep 2022 - Oct 2023- Developed and managed Amazon PPC campaigns focused on driving sales, growth, and achieving key performance goals.- Managed 4 accounts with more than 250 SKUs, monthly Ad spend up to $50,000, and monthly sales of more than $250,000.- Conducted thorough keyword research and optimized targeting to enhance ad relevance and reach.- Created and launched tailored Amazon ad campaigns across Sponsored Products, Sponsored Brands, and Sponsored Displays to meet specific product and brand objectives.- Optimized campaign budgets and bids to maximize ad visibility, efficiency, and return on investment.- Analyzed and reported on campaign performance metrics to refine strategies, consistently meeting ACOS and ROAS targets.- Implemented A/B testing for ad creatives, keywords, and bidding strategies to improve engagement and conversion rates.- Managed daily campaign tasks, including bid and budget adjustments.- Tested different ad formats and bidding strategies to enhance engagement.- Utilize external tools like Helium 10 and Jungle Scout to do product research, keyword research, and track keyword rankings.- Ensure regular client reporting through Slack, and e-mails.- Ensure task delivery on time, managed by Asana.- Market research to identify trends, consumer insights, & growth opportunities.
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Amazon Advertising InternThe Amazon Scale-Up Solutions Jun 2022 - Aug 2022- Gained familiarity with different tabs in Amazon Seller Central, including Advertising, Reports, and Campaign Manager, to support campaign management.- Reviewed and interpreted key metrics in Seller Central, such as impressions, clicks, and sales data, to track campaign performance.- Monitored budgets and bids within the Advertising tab to ensure campaigns stayed within allocated spend.- Observed ad placement and performance trends across different product categories within the platform.- Created and launched basic Amazon PPC campaigns, focusing on keyword targeting and initial optimizations.- Gained familiarity with Helium 10 and Jungle Scout to conduct keyword research, analyze product performance, and track competitor data.- Conducted keyword research and implemented relevant keywords to improve ad targeting.- Researched competitor strategies to identify trends and potential opportunities in the marketplace.- Developed ad copy and creatives for Sponsored Products and Sponsored Brands campaigns.- Assessed performance metrics like CTR, impressions, and conversions to identify areas for potential improvement in campaigns.- Implemented basic bid adjustments to optimize ad spend and improve the cost-efficiency of campaigns.- Used Google Sheets to organize campaign data, track metrics and attended team meetings to deepen understanding of Amazon advertising best practices and strategic approaches.- Learned to use Slack for team communication and quick updates on campaign progress and team tasks.- Monitored work hours and productivity through Time Doctor, ensuring tasks were completed efficiently and on schedule.
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Processing OfficerTimes Consultant (Pvt.) Ltd. Feb 2020 - May 2022Islamabad, Punjab, Pakistan- Performed cold-calling and E-mail marketing.- Digital marketing of providing services on different social media platforms.- Provided customer services.- Arranged and organized seminars.- Spoke to groups and Individual students.- Managed the team and distributed tasks between them.- Trained new hires about how to fill out application forms and visa applications.- Prepared students for embassy visa Interview.- Determined admissibility and transferability of credit for new and re-admitted students.- Processed application forms and visa applications.- Performed/ miscellaneous job-related duties as assigned. -
Sales EngineerAbdul Ghafoor Construction Co. Jul 2017 - Jan 2020Lahore, Punjab, Pakistan- Collaborated with sales team to understand customer requirements, providing customer services to promote the sales of company products, and to provide sales support.- Prepared and delivered technical presentations that explain products or services to customers.- Installation, testing & maintenance of electrical equipment (Generators, Control devices, Circuit breakers, Solar panels, and Inverters).- Estimation of budget required for Installation of equipment’s.- Diagnosed problems with installed equipment.- Performed supervisory duties, like recommending work assignments, approving leaves, or completing performance evaluations.
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ApprenticePtcl.Official Jul 2016 - Jun 2017Multan, Punjab, Pakistan- Handled walk-in customers and resolved their issues by using CRM and PCRM software.- Oversee the installation of mobile telephone and internet communication systems.- Outside Plant (OSP) safety measures about the depth of the optical fiber and copper wire in underground way of communication.- Installation and maintenance of automatic generator system and maintained UPS and batteries as a continuous backup in the switching department. -
TeacherAims Academy Nov 2015 - Jun 2016Multan, Punjab, Pakistan- To teach science subjects (Math, Physics and Chemistry) to Intermediate, Matric, and O-level classes.
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InternshipFauji Fertilizer Company Limited Jul 2015 - Sep 2015Mirrpur Mathelo- Training sessions on safety and Instrumentation devices.- Training sessions of plant maintenance, shutdown, power generation, transmission, and distribution.
Rizwan Shakoor Education Details
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Electrical (Power) Engineering -
Electrical Engineering -
The Educators CollegePre-Engineering -
Bilson Public SchoolScience
Frequently Asked Questions about Rizwan Shakoor
What company does Rizwan Shakoor work for?
Rizwan Shakoor works for Scaleforte
What is Rizwan Shakoor's role at the current company?
Rizwan Shakoor's current role is Amazon PPC Manager.
What schools did Rizwan Shakoor attend?
Rizwan Shakoor attended Institute Of Southern Punjab Multan, Bahauddin Zakariya University, The Educators College, Bilson Public School.
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Rizwan Shakoor
Senior Consultant - App Dev @ Systems Ltd | Expertise In Java, Spring Boot, Microservices, Kafka | Proficient In Docker & Kubernetes | 6 Years Of Experience | Actively Seeking OpportunitiesPakistan -
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