Jake Saylor Email & Phone Number

Phoenix, Az, Us

Responsible for brand, omni-channel marketing for demand generation (events, search engine marketing, paid media, digital marketing, etc.), media relations, social media and customer satisfaction (NPS) program for the $2B North America business. Manage a team of 10+ and multi-million-dollar budget. Notable achievements: Restructured team to align with brand integration following 2020 corporate merger and to support growth initiatives; drove redesign of lead process to expand channel tracking for marketing metrics; delivered $119M+ in marketing influenced opportunities; integrated 10+ acquisitions into the company; drove RFP for new agency partner to develop company’s first ESG report; expanded martech stack.

Charlotte, North Carolina, Us

Recruited by Corporate and Aerospace leadership for this position. Responsible for global product, segment, channel, digital marketing and e-commerce across the $12B business group. Managed a team of 30 plus another 20 in the marketing center of excellence and multi-million-dollar budget. Notable achievements: Team delivered $8B+ in marketing influenced opportunities and $1.5B+ in marketing influenced won revenue, including key pursuits in new UAM market; redesigned team scope to optimize and focus resources; enhanced go-to-market process, driving alignment across all phases and teams from ideation to launch.

Charlotte, North Carolina, Us

Recruited by VP to return to headquarters for this position. Led a team that developed and implemented integrated marketing (advertising, digital and social, content marketing, channel/partner co-marketing, media relations, events) aligned to business priorities and across the customer journey in all segments. Drove marketing strategy through execution for new product introductions. Under my leadership, the team generated leads that demonstrated return on marketing investment and promoted the brand to influence purchase decisions and positive customer sentiment. This multi-faceted role included leading a team of up to 15 and an average of 5 agencies with annual budget of $6M. Notable achievements: drove double-digit increases in sales qualified leads (SQLs) YoY; delivered $2B+ in SQLs and $500M+ in won revenue; spearheaded new marketing channels and tactics including the first holistic account-based marketing project for key aerospace accounts, celebrity endorsement program and pivot to virtual events following pandemic; led transition to a new agency of record; drove record breaking omni-channel global launch for integrated avionics suite, Honeywell Anthem.

Charlotte, North Carolina, Us

Based in Switzerland, I led employee and external communications in the Europe, Middle East, Africa and India region. Main responsibilities included: regionalizing and implementing global plans, as well as creating region-specific plans aligned to business priorities and focused on lead generation and employee engagement; growing, developing and directing a geographically dispersed team of 8 with a $2M budget to create and implement programs for developed and high growth regions; managing special projects including M&A and corporate citizenship programs, as well as breaking events and business issues, to maintain a positive corporate image with employees, works councils, communities, government, analysts and media; developing and managing a regional budget; serving on the regional leadership team and communications council. Notable achievements: drove the team to digital-first mindset; generated $50M+ in SQLs from the region; developed an on-site video studio to increase digital tactics; led communications for two acquisition announcements and integrations; introduced new corporate citizenship program to the United Arab Emirates; championed the team to introduce new interactive tools, including virtual reality, to drive engagement and sales leads.

Charlotte, North Carolina, Us

Worked closely with Aerospace marketing, product management and sales teams to reach target segments in support of existing products and new product launches. Led special projects including international delegation visits. Notable achievements: created a customer success story program including templates for print and video stories; oversaw all marketing communications for a 2010 product launch that generated more than 80 leads representing approximately $30M in revenue opportunities.

Charlotte, North Carolina, Us

Developed and executed global executive and employee communications utilizing a variety of vehicles including town hall meetings, video messages, newsletters and the corporate intranet. Notable achievements: managed breaking events and business issues to maintain a positive corporate image with employees, communities, government, analysts and media; led special projects including M&A and divestiture communications, industry analyst relations activities, political action committee promotion and Honeywell Hometown Solutions corporate citizenship programs.

Charlotte, North Carolina, Us

Led trade and business media relations program including pitching media, drafting media materials, cultivating and sustaining media contacts, training spokespeople, serving as business spokesperson, providing crisis and competitive communications assistance and reporting media coverage. Directed global PR agency network; managed agency relationships for Americas trade and business media programs. Notable achievements: increased feature coverage 58% y-o-y and business coverage 50% y-o-y; secured 20 cover stories and 15 strategic awards; created social media release and podcast series programs.

Consulted for internal and external communications, media relations, events and community relations projects. Planned and executed marketing communications programs that generated media coverage, sales leads and opportunities for consumer engagement for local clients. Cultivated new business leads, pitched and landed new business.

Phoenix, Arizna, Us

Developed and managed strategic corporate partnerships, donor programs and events that met programmatic goals for fundraising, marketing communications, volunteer recruitment and health and safety product sales - secured more than $300,000 in donations.Led external communications activities that generated thousands of media hits and produced volunteers, donations and sales leads; directed all media relations; served as spokesperson and performed hundreds of interviews with local and national media; drafted all media materials; developed executive speeches and presentations; supported internal communications; drafted copy for the chapter's transactional Web site and for fundraising direct mail pieces. Supervised one direct report; implemented and supervised departmental intern program; managed volunteer PIO system for the chapter and increased the system capacity by actively recruiting and training qualified individuals.

Phoenix, Arizona, Us

Created and executed integrated marketing communications projects that generated news coverage and consumer involvement for local clients. Managed all media relations for clients, including media material development, messaging and interview preparation and press conference execution; organized and executed promotional events for several campaigns. Supervised one direct report and interns.

Implemented results-driven public relations campaigns that generated news coverage and drove sales for national and local clients. Managed local, national and international media relations for clients, including media material development, messaging and interview preparation and press conference execution; organized and executed launch events, including a national consumer product launch. Created and executed community outreach programs for clients; organized local business coalitions to support client campaigns; coordinated focus groups.

Mba

Business And Communications, Pulic Relations And Marketing