Growing up amidst diverse cultures and now based between London and Dubai, I’ve spent over 20 years immersed in the world of eCommerce, navigating the dynamic landscapes of digital transformation. My journey in eCommerce started with a simple idea: that technology, when used creatively, can bridge gaps and fuel growth. That belief has guided me through a career that’s seen me consult for some of the most iconic global brands—think Thomas Cook, EasyJet, Emirates Airlines, Timberland, LVMH, Suit Supply, Scotch & Soda, Charlotte Olympia and Mothercare.Throughout my career, I’ve had the privilege of managing teams of 80+ and driving growth across regions. Whether it’s leading projects with a £300M turnover, launching eCommerce platforms that broke revenue records, or pioneering strategies that delivered 30% YoY growth, I’m passionate about turning complex digital challenges into scalable opportunities.But beyond the tech and the numbers, it’s the people who inspire me. As a Women Techmakers Ambassador and a dedicated mentor, I’ve made it my mission to empower women in tech and business. From guiding young women in STEM at Brunel University to helping businesses scale through mentorship programs at Santander UK and Enterprise Nation, I thrive on making a difference.In my spare time, you’ll find me either lost in a good book, playing board games, or cheering for my favourite football and Formula 1 teams. And if there’s one thing that keeps me going, it’s my obsession with delivering seamless, user-centered eCommerce experiences that delight customers and keep them coming back.If you’re looking to take your eCommerce strategy to the next level and need someone who’s driven by both technology and human connection, let’s connect. Together, we can turn your vision into reality and fuel some serious growth.