Product Development & Marketing Specialist with 18+ years of experience, delivering over $3 billion in products and services for 7-, 8-, 9-, and 10-figure clients. Expertise in strategic vision, planning, branding, product family development, packaging, sales, business development, product development, market research, team development, customer life cycle management, customer value optimization, and systems optimization. Skilled in marketing analytics and data science.Extensive experience and knowledge of the firearm industry, including participation in long-range precision, three gun, and pistol competitions; expert re-loading knowledge; attendance at Shot Show and outdoor sporting events; firearm training and gunsmithing.Accomplishments and awards include multiple American Marketing Association Awards for Best Integrated Campaign (Existing Service), Best Integrated Marketing Campaign (New Product), and Best Existing Product or Service Campaign. Successfully helped clients achieve high growth, such as Top 75 ranking in the INC 500 and growth from $0 to $15MM in 9 months.Most recent experiences:► Analyzed market trends and competitive research, sourced products from Japan and China, and implemented double-blind tests to launch products superior to the competition’s and to improve products over time (agile product development).► Led multi-functional teams whose efforts included marketing campaigns, trade show marketing, public relations, promotions, customer lifecycle optimization, search engine optimization, website and funnel data analytics, online advertising and conversion rate optimization.► Optimized the sales process and the products’ value propositions and price positioning using market research and data, leading to an increased 1:1 sales closure rate and reduced refund rates.Let's explore if we might be a good fit for each other. Click to send me a message: https://www.linkedin.com/in/rjaredturley/