Noah Properties is an established and renowned real estate development and investment firm with over $250 million under asset management, over $500 million in residential real estate development and over $1 billion in raised capital. • Redevelopment of the company’s digital properties – driving 516% increase in website visitor traffic (with a 70% increase in new visitors), a 23% increase in organic search rankings, and 325% increase in social network platform engagement.• Development of proprietary automation and content strategies to reach, engage and convert consumer base, with continued MoM positive growth. • Launch and manage omni-channel marketing strategies across print, paid media and digital ecosystems; in addition to continued development of content library and tracking of inbound marketing activities.

• Led customer and end-user research, data analysis, design and development support of effective and well-branded SaaS solutions in order to create competitive advantages across multiple online properties. • Partner with product managers, customers, end-users and key stakeholders to lead development of omnichannel content strategies that positively impact end-user experiences.• Present leadership with strategic recommendations to deliver best in class digital tools.

With nearly $5 billion in sales, Essendant Co. is the largest wholesale distributor of workplace essentials in North America and is a Fortune 500 company.In this management role I am responsible for our Reseller Growth Programs, as well as the education of our Marketing and Digital Services within the wholesale retail markets.• Lead commercialization of new marketing and digital services through content planning and development of multi-media support tools and direct-to-market adoption campaigns. • Support adoption increase of digital marketing services by 81% YOY• Provide leadership and creative content in the development of sales enablement tools and marketing collateral.• Work interdepartmentally to concept visual executions that articulate the brand and align to go-to-market strategies; including multimedia assets such as print pieces, emails, web banners, landing pages, videos, brochures, presentations and more.• Facilitate the feedback and critique process, circulating materials for review among internal stakeholders and field support to incorporate constructive feedback to materials in a timely manner.

In this role I am responsible for identifying and developing new ‘best-in-class’ digital capabilities and programs that support client marketing challenges nationwide.• Develop automated marketing campaigns based on end-user’s online behaviors; resulting in a 211% increase in conversions over a three-month time period.• Develop and lead reseller marketing training sessions, resulting in an 87.5% conversion rate for proprietary email services and an end-user increase of 53% YOY.• Onboard and train junior team members on business platforms and best practices.• Support independent resellers nationwide with email design, development, management and analysis.

• Identify & develop new ‘best-in-class’ digital capabilities and programs that support client marketing challenges nationwide.• Work interdepartmentally to coordinate projects that support campaigns, based on clients needs• Provide strategic digital marketing strategies and recommendations and hands on execution when needed• Educate clients and internal teams on the value of digital marketing, best practices, and new opportunities

• Support independent resellers nationwide with email design, development, management and analysis.• Assist in design and implementation of browse re-marketing and abandoned cart automation campaign programs.• Collaborate directly with clients to design individual marketing campaign programs.• Host training webinars to promote and demonstrate email marketing solutions available for independent resellers nationwide.

• Ensure brand communication for email, social media, website and blog are consistent with company positioning.• Develop and implement email campaigns to North American based markets (including content copy & graphics).• Enforce brand marketing guidelines in trademarks, logos and publications.

• Produce internal and front line sales pieces for distribution and advertising purposes.• Development of content and tracking of company website, email campaigns and social media networks. • Manage and maintain company brand throughout digital/print media, product collateral and website content.

• Serve as lead creative on all content creation, including website, social media presence, press releases, email marketing campaigns, print media, and pay-per-click ads.• Grew customer base by 265% within two weeks through social media networking campaign.• Negotiate B2B deals with vendors to decrease expenses and increase profit margins by 27%