I conduct workshops and co-mentor startups and small businesses as a branding subject matter expert for the SCORE SE Wisconsin Chapter.

Projects led as a brand strategy consultant:• Northwestern Mutual - Led content creation, marketing communications and internal branding efforts, and collaborated with NM’s Community Engagement team to power the company's CDX transformation strategy and accelerate the adoption of agility across the organization. Key initiatives included: NM's Annual Agile Conference; NM Agile website; branding workshops; social media engagement on Yammer and Slack; and thought-provoking stories and videos that evoke conversations and inspire diversity of thought.• Attractions with a Spin - Developed brand positioning platform, marketing plan, website and online marketing strategy to launch this startup firm in the tourism industry. Included implementation of Google Adwords campaign, Facebook and Instagram pages, and strategies to drive social media engagement and customer reviews. The company sold out its inventory of tours and achieved breakeven during sixth month of operations. • Charleston Orwig, Hanson Dodge Creative and Stir LLC - Collaborated with these Greater Milwaukee Area-based marketing agencies and their client teams to conduct marketing research studies, develop comprehensive re-branding strategies, plan and implement internal and external brand-building communications initiatives.On request, I do personal brand consulting for executives and professionals, as well as keynote speaking engagements on branding and related topics for SCORE, PONG (Professional Opportunities Networking Group) and other leading organizations in the Greater Milwaukee Area.

I was responsible for the development & execution of marketing research, strategic brand development & digital marketing services for Quad/Graphic's clients, the corporation & its subsidiaries, including QuadMed & QuadTech. Scope of services included: brand value proposition & positioning development, marketing research, brand architecture, content marketing & thought leadership strategy, social media marketing, integrated communications planning, inbound marketing, & web strategy. During my 16-years plus tenure, I oversaw hundreds of multifaceted, national & global strategic branding initiatives. This required seamless collaboration with cross-functional internal teams, plus a carefully-chosen external network of best-in-class, marketing services partners.

I led the agency’s strategic marketing planning, Branding, marketing research and media planning/buying services for its B2B, B2C and not-for-profit Clients.

I oversaw marketing operations for the company’s three major franchise holdings, including Marc’s Big Boy, KFC and Applebee’s. Responsible for overall strategic market planning, marketing research, concept development, pricing strategy, advertising, promotion and public relations. Directed in-house marketing staff and three advertising/public relations agencies.

I was responsible for direction all marketing activities, including marketing research, strategic marketing planning, advertising, promotion, public relations and field marketing for Muer's Fine Dining Restaurant Division (Charley's Crab), as well as its casual-theme dinnerhouse division (Charley's Seafood). Supervised Muer’s in-house marketing staff and external advertising and public relations agencies.