Rj Barnes Email & Phone Number

Chicago, Il, Us

Greater Chicago Area

•Led the development and execution of strategic digital Portfolio Marketing campaigns for US Card products, by enabling cross-functional teams with knowledge-sharing workshops, and achieved key growth objective milestones expecting to generate 10MM in incremental sales.•Facilitated the development and utilization of customer persona profiles by leveraging consumer insights and analytics to optimize marketing strategies, resulting in the launch of 10 new marketing engagement campaigns projected to generate an additional $6MM in incremental sales in Year 1.

United States

•Led a team of 6 creatives, 2 legal business partners, and an analytics partner to overhaul and launch a mobile-optimized new card member journey experience.•Implemented 35 unique marketing communications across email, direct mail, push, SMS, and mobile appchannels to increase 60-day activation rates by 1%, that resulted in over $100K in Year 1 incremental sales.•Collaborated with external partners (Amazon, PayPal, Apple, and Google) to integrate and promote their new payment linkage options, driving an 84% increase in new card member digital engagement and 1% MoM increase in purchase activity that generated an additional $80,000 in Year 1 sales.

2500 Lake Cook Rd, Riverwoods Il

•Spearheaded the development, implementation, and management of over 60 direct mail and digital marketing initiatives for Discover Financial that supported 5 diverse lines of business, while ensuring a cohesive brand experience — achieving a 92% on-time launch rate, exceeding the role benchmark of 85%.•Nominated as Lead Mentor of 5 Jr. Account Executives who facilitated their continuous development and growth, and within 8 months, 3 mentees successfully transitioned to full-time roles with the company.•Successfully led internal and external creative teams in the development and execution of a multi-channel marketing campaign (email, paid media, direct mail, and social media) launch for Discover's new paid IdentityTheft Protection product — achieving $2.5 million in initial sales within 3 months.

Riverwoods, Il

•Pioneered and enabled the implementation of Discover's new Workfront workflow management system, facilitating a 65% increase in campaign tracking efficiency.•Developed and presented innovative new card designs (Gold, Pride, Iridescent, Heavy Card) to Senior Leadership, leveraging industry and social trends. These designs achieved a 30% average increase in card member applications via direct mail channels for each of the 4 launches.

Northbrook, Il

•Developed and executed a comprehensive social media strategy across B2B platforms (Twitter, Facebook, LinkedIn, YouTube) to build brand awareness and engagement.•Created and implemented daily, relevant content tailored to each platform, fostering audience interaction and community building.•Tracked and analyzed key social media metrics (impressions, engagement, clicks) to measure campaign effectiveness and inform future strategies.

Bloomington/Normal, Illinois Area

•Coordinated over $5 million in sales proposals within 12 months, leveraging internal resources across Taylor companies.•Secured a $650,000 sale of 10 million direct mail leads to a top 10 insurance company within 6 weeks.•Created and implemented a multi-touch, multi-channel campaign for recruiting new agents for a major insurance company, which is still utilized today.•Founded a "young professionals" group to identify and develop emerging leaders through networking and mentorship opportunities.•Mentored and trained new account executives who are now leading independent client marketing programs and exceeding expectations.

Bloomington/Normal, Illinois Area

•Learned and enforced company policies, practices, values, and compliance procedures.Researched company fiscal plans and budgets.•Identified inefficiencies in job performance and suggested improvements to job duties and tasks.•Assisted with monitoring job profitability by analyzing job quotes and cost reports.

Bachelor'S Degree, Marketing

General Education