I serve as a key contributor responsible for sharing the Soracom story and educating stakeholders across North America about the many options available to them to build a new connected product. My goal is to help audiences learn how to achieve their product development goals without breaking their business case. Soracom represents a device connectivity platform that empowers product development teams, hardware design companies, and corporate centers of excellence to maintain control over critical technology decisions, cloud-hosting, and hardware and software development. Deploy new wireless solutions using wifi, cellular, or satellite connectivity in record time, regardless of which combination of connectivity options get used individually, or at the same time.

Healthjump provides a software platform and services to support the collection, storage, and movement of clinical and financial data between EHRs, applications, and healthcare organizations. As Director of Marketing, I work closely with the entire product and revenue team in support of the success of our sales and client success teams online and offline.

Provided Consulting Services for Digital Marketing, Demand Generation, and Technology Strategy Consulting for leadership teams. The world is rapidly changing and I strive to support the front lines where human ingenuity coupled with the rapid adoption of new technologies can to turn the tide, create new jobs, and save countless businesses (and even lives). Helping start-ups and growing organizations reshape the future and their role in regional and global commerce. Experience includes leading teams of marketing professionals or technology consulting professionals, championing digital transformation initiatives, and making a difference through internal projects (such as demand generation) or leading impactful client work. I’m looking forward to advocating for project teams and customer stakeholders as they navigate their path through this global crisis and beyond.Industry and Application Experience:Healthcare data management, industrial manufacturing and material handling environments, Supply-chain optimization and asset tracking, Industrial maintenance monitoring and predictive alerts, Power generation, distribution, and smart grid monitoring, HVAC, smart buildings, and regulatory compliance, Retail operations, Cold-chain and food safety, Waste management and connected commercial vehicle solutions, Water filtration, Mining and Safety, Medical equipment development, Medical Device lifecycle management and supply-chain, Commercial services (car wash, convenience & fuel, laundromat, tank washing), Restaurant operations solutions, Transportation & logistics (Freight vehicles), Transportation & safety (Rail)

Led global marketing efforts, digital transformation initiatives, and managed the corporate marketing team. My efforts involved coordinating people, processes, positioning, and leadership at every level within the organization. Identified and prioritized strategic sales and marketing initiatives, built business cases, and aligned overall marketing efforts to corporate growth objectives, key market verticals, and strategic sales initiatives.

As co-founder and chief consultant of Next Mile IoT I was responsible for creating and facilitating strategic consulting engagements for business leaders and product development teams looking to unlock the business value of IoT technologies. Expertise Includes:Positioning Businesses for Success• Business Positioning – Identifying and clarifying opportunities, key audiences and key messaging• Identifying incremental operational imperatives, market opportunities and channel strategies that offer immediate incremental impact• IoT, product and service, channel, or communication strategy implementation planning completed in ways that generate consensus, leverage organizational intelligence, and help management facilitate buy-in and executionCommunications & Organizational Readiness• Business modeling that forecasts the savings, value-ads, and additional revenue – and the market impact – created by technology (IoT)• Organizational adoption, readiness and proactive, measurable actions that have immediate impact• Staffing readiness and communications tools including positioning, messaging, and audience identificationImplementation Support• Execution planning, redefining accountabilities, and evaluation of incremental actions that have immediate impact, are measurable, and improve results• Measurement and organizational takeaways and learning that will immediately ‘tweak’ the market and create incremental improvements and advantage• Ongoing next steps for a cycle of continuous improvement, enhanced corporate intelligence and marketplace impact

As the Director of Digital Transformation Services team for an IoT Cloud Platform company, I was responsible for helping our clients understand what they would need to take their first connected products to the market. This included developing market strategies, new business models, and managing complex cross-functional communications. Achievements included:• Developed and successfully implemented IoT-focused consulting offerings that took client ideas through incremental steps reducing product development timelines by 6 to 9 months.• Ability to communicate the complexities of connected product development into a series of accessible and incremental discovery activities for non-technical stakeholder groups. • Guided clients through early business case development, IoT commercialization efforts, corporate IoT initiatives, and the creation of centralized IoT cloud services platforms. These programs saw up to a 50% reduction in their development costs, a 30% faster time to market with working POCs.• Helped architect the creation of an enterprise IoT device management and data-insights platforms for use across large multi-divisional matrix organizations.• First-hand experience working on connected products and services for factories, supply-chain optimization, manufacturing, industrial plants, power generation, power distribution, smart grid, HVAC, commercial services, retail, restaurant, transportation, and logistics.Responsibilities included:Led efforts with the Professional Services department • Help clients define explore, validate, accelerate, and commercialize new products or services leveraging Internet of Things technologies. • Defining the strategy and process clients could use to achieve their desired business outcomes• Developing new features, and collaborating with the entire project team to make a measurable impact on our IoT Platform.

GeekDad, where being a geek and being a parent come together in a gravity well so strong not even light can escape. GeekDad is all about parenting in the digital age: geek parents raising offspring in their own geeky image. I contribute monthly to this column on Wired.com

Nearly 40% of buyers within a complex sale ends up not buying anything. They claim that all of their options sounded the same leaving price as the only differentiator. Client-facing employees are struggling to have more relevant, memorable conversations that can effectively communicate the value of their organization and get buyers to act.As the Sales Enablement Manager I was tasked to design and implement a systematic approach to help client-facing employees prepare for their customer interactions, engage with their audience, and help advance their sales opportunities from first contact to close.Responsibilities Included:• Determine specific training needs and training gaps by observing sales interactions, reviewing sales reports and conferring with the sales management team.• Build the sales training infrastructure and training calendar in collaboration with Development, Marketing, and Sales management teams to support the rapid growth and development of a consultative sales team. • Arm the sellers with the latest relevant industry trends and competitive positioning.• Develop and facilitate new sales-staff onboarding educational training and learn about new programs including tools, products/promotions and sales process changes, and provide training and knowledge-transfer to the sales team.• Develop and manage the overall SAVO sales enablement platform strategy for the organization.• Partner with strategic account teams to better understand their business verticals, identify knowledge gaps, and facilitate the creation content or coaching materials.• Participate in sales calls in a support role to provide mentoring and feedback, collect feedback in order help improve how we address pitches and playbooks, technical knowledge, and the use of marketing materials.• Partner with sales reps to understand how to have the right conversations using the appropriate messaging in relation to where clients are within the buying process.

As the Technology Evangelist at The Nerdery I was responsible for creating technical content and sourcing authors/speakers from within the company. I was the Editor and Chief of the Nerdery blog, host of a series of weekly podcasts, creator and director of promotional videos, a host of seminars and live webcasts, and I worked with the resident subject matter experts at The Nerdery to find speaking and writing opportunities abroad. I created and oversaw new thought-leadership experiments to help employees of The Nerdery share their passion with the rest of the world and give potential clients confidence in the technical expertise of our developers.

As a Solutions Engineer I worked with the sales staff and partners to evaluate technical requirements of a job and make technology recommendations based on the application. A major component of the work was working with designers and developers to estimate the effort and the proposed scope of work for a wide range of digital projects.

WashCard focused on car wash, laundromat, and convenience store industry verticals with its connected products and services. I was responsible for managing the entire WashCard connected product portfolio, commercialization efforts, market development, pricing, and coordinated all usability and experience design activities for new products. Connected Product Experience Includes: Condition monitoring, remote control, automated workflows, service alerts, software loyalty programs, credit card processing, PCI-DSS compliance, secure payment technologies, data encryption & hardware encryption, secure data storage, complex API libraries, OEM integration support, and creating products that need to make revenue for the manufacturer and the client.Accomplishments: The connected products I helped create are still in the market today and transacts over $5M dollars a month in revenue for business owners around the world.Job Responsibilities:Product MarketingI managed all advertising and marketing campaigns for the WashCard brand and kept the company on the cutting edge by researching business plans, marketing tools, and new technologies that would keep WashCard relevant with target consumers and users. Product ManagementI worked closely with the development team to get estimates for custom projects, provide customers and developers with copy, wireframes/mockups and occasionally provided basic UI elements for prototypes. I had the opportunity to shape the future of this company and make a lasting impact on its success.Product Sales and Aftercare SupportI hired, trained, and supported a sales staff to handle requirements gathering, create estimates, write proposals, and provide clients with the necessary pre-sale education and training. Responsible for managing the relationships for a majority of the large accounts, support teams, distributorships, and OEM vendors.

See sales responsibilities and product development responsibilities above.

Wash Ideas is a free resource for owners, operators, managers, and new investors in the car wash industry. Editorials, blog posts, and a weekly podcast (Wash Ideas Weekly) is produced in-house. Wash Ideas is the name behind my personal brand used in my wash industry content. Wash Ideas features a wide variety of guest contributors ranging from successful wash operators, vendors, consultants, and association representatives of which covers a wide variety of topics each week. Professional speaking engagements and Keynote presentations are now all part of the 11-herbs and spices that makes up Wash Ideas offerings.

Worked with partner companies to develop custom websites, applications, and worked with IT, ISPs, and the engineers to deploy large enterprise websites in the early years of the web.