Driven by a profound belief in the limitless potential of NFTs, I've dedicated myself to navigating the intricate world of Web3 and the NFT ecosystem. Recognizing the transformative power of decentralized applications, I'm committed to guiding content creators through the maze of blockchain networks, ensuring they connect with the right chains and communities. My expertise extends to strengthening these communities, offering unique strategies to foster engagement, bolster understanding, and drive collaborative growth. Beyond the digital realm, my passion manifests on stage as a Master of Ceremony, where I seamlessly blend energy, charisma, and leadership to captivate audiences. Let's explore, innovate, and elevate the world of NFTs and Web3 together.

Head of programming for Radio channels of Eenadu Network.

Company operations, Sales and Marketing, Programming, Podcasting and Digital operations.

Mango Music, is a Music label which has latest releases to its credit and is also one of the biggest youtube content publisher for both film and non film genres. Currently Heading the Mango Music team acquiring new business and developing the existing content.

 Mainline responsibility for stewarding the operations of the media network Responsible for driving the networks to profitability Be responsible for Devising strategies and creative solutions for maximizing revenue potential of the station through Ad revenue. Ideating and devising strategies for Brand revamps, Brand growth and creating Brand establishment programs. Performing Brand integrations on Radio and on the ground and on digital platforms; Facilitating brand integrations in programming through understanding of client propositions. Media planning and advertisments of the network. Identifying trends across programme segments; Creating and producing new shows to acquire new listeners and incrementing the fan base of the networks. Conceptualizing on-ground activities and digital integrations. Understanding the programming strength and width of the new channels to retaining/removing the programmes and devising the selling propositions; Communicating value propositions to sales teams to help them sell the brand. Digital marketing campaign management; Creating brand identity and enhance brand visibility & presence online. Planning & channelizing spends towards digital marketing on client behalf to generate effective ROIs. • Sourcing Ad Revenue opportunities – Placing Ads in the Press for awareness… local and speciality publications. • Improving Search Engine rankings through SEO and SEM. • Building traffic to websites through several marketing / promotional activities Managing websites, E Mail marketing, PPC, SEO, paid search, web metrics and engaging social media. Introducing and evangelizing digital capabilities by focusing on mobile, second screen and social innovation. Generate various business and other MIS reports for review by Sr Management

Key Accountabilities Primary responsibility for developing content and producing shows Host TV shows and develop viewer base Identify and develop new show concepts; Create and produce shows Hosted Morning Drive time show Morning Mantra – An Infotainment Morning Prime Time show and achieved highest TRP (6.0 to 8.0) for 6 months consecutively Hosted Evening Drive time shows Love Junction – Music and Game Show. Numerous other Outdoor reality shows and Seasonal shows (Elections, Cricket etc.)

Significant Achievements Successfully o Increased the recall of the Station by 5% as per IRS (Indian Readership Survey) by planning and executing recall activities like I love my city - An activity planned on the famous food joints of the city. o Produced, scripted and voiced for World Population Day Promos which was nominated for Golden Mike and IRF (Indian Radio Forum) Awards. o Increased TSL (Time Spent Listening) and Cume of the station by 8% according to IRS (Indian Readership Survey) by changing the music positioning of the Station and by Day Part planning o Awarded with IRF (Indian Radio forum) Award for Bollywood Top 40 Show - A Bollywod Countdown show, for hosting and producing the showKey Accountabilities Primary responsibility for developing and managing programming/content strategy Be responsible for o Producing various programmes; Identifying new areas within on-air programming o Designing monthly and quarterly festival /special calendar for constantly creating on air buzz along with ensuring necessary on-air content / promotion and liaison with marketing and connect o Producing promotions, bumpers & sweepers according to the festivals on air activities or celebrations o Managing programming operations whilst ensuring adherence to Music policies o Ensuring consistency and focus in content of all genres o Creating special programs based on client needs; Developing programs around client brands o Preparing various reports including PPL reports, other MIS reports for review by senior management o Handling Digital platforms of the station – Digital radios, Digital marketing, Apps and Websites o Hosting breakfast show and evening drive time show

Significant Achievements Successfully o Acquired highest listenership for the Night Show across the region – Hosted and produced Chetan ki Patshala o Cracked International clients like Snickers on Radio as a Solutions head.Key Accountabilities Primary responsibility for developing content and producing shows Ideate and customize campaigns, shows and sales dealsHighlights Hosted and produced multiple shows including o Chai with Chetan – Only multi lingual show (Telugu, Hindi and English) in Hyderabad o Radio Active – Evening drive time show on every Sunday which was a roundup show for previous week on movies, music and news o Kirkiri – late Evening Hindi show o Chetan ki Paatshala – Popular Midnight show Osman Bhai – Band Wale and Osman Bhai – News wale …. Content writing, editing and production of funny Hindi and Telugu shows Developed and created solutions for several Radio & TV Channels including o Big Magic, Big CBS Prime, Big CBS Love, Big CBS Spark o OOH – DMRC, DAME, Big Cinemas, OOH Inventory o Radio – 92.7Big FM