Robert Edwards
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Robert Edwards Email & Phone Number

Head of Financial Planning and Analysis at Fowler Welch at Fowler Welch
Location: Barleythorpe, England, United Kingdom 12 work roles 3 schools
1 work email found @aldata.com LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

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Current company
Role
Head of Financial Planning and Analysis at Fowler Welch
Location
Barleythorpe, England, United Kingdom

Who is Robert Edwards? Overview

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Quick answer

Robert Edwards is listed as Head of Financial Planning and Analysis at Fowler Welch at Fowler Welch, based in Barleythorpe, England, United Kingdom. AeroLeads shows a work email signal at aldata.com and a matched LinkedIn profile for Robert Edwards.

Robert Edwards previously worked as Head of Financial Planning and Analysis at Fowler Welch and Commercial Accountant at Belvoir Fruit Farms Ltd.. Robert Edwards studied at Lord Grey.

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Email format at Fowler Welch

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redwards@aldata.com
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Profile bio

About Robert Edwards

Commercially minded Finance professional with major international experience in Europe and Asia.Delivered top line growth and cost saving efficiencies delivering provable EBIT growth of between 3 and 5% on all major Commercial Excellence projects. Driven process improvement and cost saving initiatives in all senior positions whilst developing and nurturing high performance teams.Specialties: Process optimisationBusiness IntelligenceForecasting & BudgetsBusiness ReportingBusiness KPI development and enhancementProfitability enhancement, transparency and optimisationBusiness development & growth strategies - mature and emerging marketsRevenue management strategies & optimisationSales force utilisation & optimisationMarket & competitor analysis and benchmarkingSegmentation strategies - customer channel and product

Listed skills include Strategy, Fmcg, Business Planning, Management, and 46 others.

Current workplace

Robert Edwards's current company

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Fowler Welch
Fowler Welch
Head of Financial Planning and Analysis at Fowler Welch
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12 roles · 42 years

Robert Edwards work experience

A career timeline built from the work history available for this profile.

Head Of Financial Planning And Analysis

Current

Spalding, Lincolnshire, Gb

Leading a team that business partners with Senior and Executive management to improve decision support and drive profitable growth across planning, commercial evaluation and strategic business projects. Have successfully re-structured the team to improve the quality of analysis and commercial support whilst providing dedicated project accountants to deliver key inputs into strategic projects.Further restructure of the Finance team means I have responsibility for weekly and monthly management accounts with an increased team. Implemented process improvements which have led to reduced production times and reduced overheads. Re-designed reporting suite to deliver key insights and challenge to the Senior Operational Management team. Restructured team is now eight people (from 16 at restructure) delivering annualised cost savings of over £300k in direct wages alone.

Jan 2020 - Present

Commercial Accountant

Bottesford, England, Gb

Responsible for FP&A, customer and product profitability, promotion analysis, new business appraisal. Set up commercial reporting pack for SMT and executive. Designed evaluation process and redeveloped S&OP reporting flows. Supported NPD appraisals and worked with senior sales and marketing teams to ensure profitable growth.

May 2018 - Jan 2020

Head Of Business Intelligence

Tokyo, Jp

Set up the BI function including management of existing Finance ERP and Cognos.Led a team of 4 (one BI manager, 1 FP&A manager & two business analysts) improving month end processes, reporting and FP&A processManaged implementation of Qlikview utilising skill set of team to improve reporting to senior and executive management.Led re-design of cognos cube set to improve performance.Led the budget & reforecast process including consolidation of business units for both UK and Group reporting.Ensured processes were documented and passed JSOX audits.

Jul 2016 - Apr 2018

Head Of Finance - Commercial

Peterborough, Cambridgeshire, Gb

Key member of both Procurement and Commercial teams developing decision support mechanisms to drive profit improvements and operational efficiency. Drove restructure to create business partner roles (managed a team of two) to provide value add to functional teams outside of regular reporting cycle and centralisation from site based teams. Standardised costing and tender process to deliver consistent approach to commercial team. Developed customer and category profitability mechanisms to drive executive decision making.

Apr 2014 - Jul 2016

Head Of Category & Insight

Wakefield, West Yorkshire, Gb

Reporting to the Division MD, working with the Sales and NPD teams to develop insights, reporting and customer development opportunities to grow the added value division.Liaising directly with Retailers to understand their needs on how to develop multiple sub-categories within the poultry & fish categories. Managing a team of category managers and execs to deliver on company and retail joint business plans.

Jun 2013 - Feb 2014

Consultancy Director

Symphony Eyc

Responsible for a team of 12 implementing best in class category optimisation, space and store planning, joint business planning and pricing solutions for FMCG and Retailer clients

Feb 2012 - May 2013

Head Of Performance Development, Group Sales Development

København V, Hovedstaden, Dk

Develop and led the "Carlsberg way of selling" for the Off Trade to incorporate insights, planning and execution with supporting toolbox. Driving improvements in pricing strategy, promotion evaluation, portfolio optimisation and cost optimisation. Worked across Western Europe, SE Europe and Asia.Lead development of toolbox for improved margin manangement for North & West EuropeDeveloped toolbox for emerging markets in Asia and Eastern Europe

Aug 2008 - Dec 2011

Commercial Manager Asia

København V, Hovedstaden, Dk

Projects relating to the enhancement of sales and marketing in the Asia region.Developing information flows, processes and controls. Worked in Laos, Nepal, Singapore, Hong Kong and China, identifying growth opportunities in all markets.

Jul 2007 - Aug 2008

Senior Project Manager

København V, Hovedstaden, Dk

Working across Western Europe managing projects to deliver group growth strategies and implement best practice and standard working methodologies for sales and marketing, including customer P&L, segmentation, channel guidelines & strategies and differentiated service offerings

Feb 2006 - Jun 2007

Business Reporting Controller

København V, Hovedstaden, Dk

Re-design of SAP BW systemControl of master dataBoard reporting for UK boardAd-hoc projects for Sales, Marketing and Distribution

Oct 2003 - Feb 2006

Various Finance Roles Across The Business

Gb

Budgetary reportingBusiness reportingSet up EIS reporting for Sales, Marketing, Mortgage Operations, HR and E-Commerce

Oct 1990 - Feb 2003

Management Accountant

City Transport Group

Implementation of budget processesImplentation of computerised accounting systemDesign of monthly management information pack for boardDesign of sales reporting systemDesign of contract maintenance system

1985 - 1990 ~5 yrs
3 education records

Robert Edwards education

Education record

Lord Grey

Accountancy

Aat

Education record

Cima
FAQ

Frequently asked questions about Robert Edwards

Quick answers generated from the profile data available on this page.

What company does Robert Edwards work for?

Robert Edwards works for Fowler Welch.

What is Robert Edwards's role at Fowler Welch?

Robert Edwards is listed as Head of Financial Planning and Analysis at Fowler Welch at Fowler Welch.

What is Robert Edwards's email address?

AeroLeads has found 1 work email signal at @aldata.com for Robert Edwards at Fowler Welch.

Where is Robert Edwards based?

Robert Edwards is based in Barleythorpe, England, United Kingdom while working with Fowler Welch.

What companies has Robert Edwards worked for?

Robert Edwards has worked for Fowler Welch, Belvoir Fruit Farms Ltd., Yusen Logistics (Uk) Ltd, Produce World Group, and 2 Sisters Food Group.

How can I contact Robert Edwards?

You can use AeroLeads to view verified contact signals for Robert Edwards at Fowler Welch, including work email, phone, and LinkedIn data when available.

What schools did Robert Edwards attend?

Robert Edwards studied at Lord Grey.

What skills is Robert Edwards known for?

Robert Edwards is listed with skills including Strategy, Fmcg, Business Planning, Management, Competitive Analysis, Business Strategy, Business Development, and Leadership.

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