Jennifer Barr Email & Phone Number

Mountain View, CA, US

• Responsible for go to market strategy and execution for youth privacy regulation readiness across the Meta apps.
• Design and implement competitor analysis of industry peers to help inform product strategy.

Managed the program to globally scale best practices to help Google ads most effectively solve for clients’ media objectives.

Santa Clara, California, US

• Led the programs to identify and implement changes needed to transform the global sales and channel partner motion from selling on premise software products to selling SaaS and cloud products.
• Built, influenced and drove cross-functional project teams of senior leaders changing the company business model.
• Collaborated to manage multiple strategic work streams from initial hypotheses to recommendation.

Mountain View, CA, US

Licensee of the first TEDx event in Mountain View, California on September 23, 2021. My vision for "The Heart of Technology" was that it spread good ideas at a time when the world needs care and healing on many levels. My role is to curate and coach the speakers, lead the volunteer team, and arrange logistics and marketing. It is a privilege to be part of.

• Drove ads business growth for Facebook's Authorized Sales Partners, 3rd-party sales teams serving advertisers in 21 countries across Europe, Asia Emerging Markets, and Latin America.
• Core product marketing responsibilities included go-to-market strategy, sales enablement, cross-functional initiative delivery and measurement and using market analysis to drive the product roadmap.
• Initiated relationships with global cross-functional teams to set up a program to match ASP clients with alpha/beta product tests.

Mountain View, California, US

• Drove and organized the 350 person cross-business unit Intuit Tax Expert Community.
• Drove strategic vision and weekly meetings of the governing Tax Council. Built a results-oriented cross-business unit team responsible for strategic planning, implementation, accountability, and alignment with their BU.
• Developed the program to activate and coordinate strategic initiatives to deliver outcomes in support of Intuit-wide priorities.
• Managed the day-to-day program operations.
• Organized 4 annual community events and 2 Tax Council strategic retreats. Responsible for strategy, design, project planning and implementation.
• Facilitated alignment and coordination between and within tax groups in different business units and geographical locations.

• Worked with a global cross-functional team to ensure the successful execution of key projects, while continually finding and executing on opportunities for improvement.
• Refined Global Business Marketing operations by developing a program based approach for content management.
• Project managed two key data privacy protection programs. Worked with senior cross-functional stakeholders.Nominated by my manager for the Facebook Contractor Recognition Program:"You were nominated because you embody.

• 9/19 - 1/20 - Program and Operations Manager 7/18-9/19 - Field Marketing Program Manager Manage complex operational and strategic programs for Google Cloud Marketing. Work with cross-functional, global teams to design.
• Managed, designed and implemented a system to scale and operationalize procurement and contracts for the AMER region that was rolled out globally.
• Work cross-functionally managing multiple global projects and stakeholders.

• Management consultant specializing in demand gen, brand and marketing strategy, execution, and analysis, including content marketing, social media, product marketing, events, operations, executive coaching and speaker.
• Designed and implemented brand, digital and social media marketing strategies.
• Designed and produced digital content including videos, social media posts, blogs, web pages and white papers.
• Create and manage customer acquisition and lead nurturing email campaigns.
• Analyzed databases to segment customers and design targeted marketing campaigns.
• Designed and implemented product marketing launch campaigns.

US

• Co-Curator, MC, and Director of Marketing 2012-2017, Director of Operations and Marketing 2010-2012 (pro bono)
• Project manager and master of ceremonies for an annual event at UC Berkeley with 2,000 attendees, 30 speakers and over 200 volunteers
• Developed event operations project plan and budget and event agenda
• Sourced, coached and provided content support to speakers
• Led, mentored and influenced the cross-functional honor student management team
• Developed and executed strategic marketing and social media plans

Palo Alto, CA, US

• Defined and executed social content programs that encompassed production, distribution and measurement. Develop, manage, implement and measure social media and community management strategy and campaigns on all.
• Drove customer growth and retention through customer acquisition, brand awareness and marketing campaigns through paid and organic digital media.
• Worked with cross functional teams and agencies to strategize and build overall brand and individual medical specialty brands.
• Wrote blogs, source and create social media stories and creative assets.
• Analyzed and reported on social media metrics.
• Nurtured and built community and monitor and report on social media interactions with the brand.

San Jose, CA, US

• Social Media Manager- Online Brand, Talent Acquisition – 8/14-5/15Social Media Marketing Manager, Corporate Social Responsibility - 8/12-8/14Managed the ongoing global strategy and execution of digital strategy focused.
• Grew the Cisco Corporate Social Responsibility social audience by 111,000 or 4,800% and the Cisco Careers social audience by 120,000 or 3,000% by strategizing and building their online brand and communities.
• Created 124,200 social actions and reached 48 million people with 189 million impressions by writing 11,225 pieces of organic social content.
• Used social media to build and connect global communities of Cisco customers, supporters, employees and partners. Connected communities with key initiatives and causes.
• Managed the development and customization of campaign creatives, assets and content.
• Applied decision science theory to design and optimize cross-platform promotion campaigns to achieve business results. Strategized, implemented and measured, 125 advertising campaigns and promotions on Facebook.

Mountain View, CA, US

• Strategized and implemented global marketing projects to attract organizations and individuals to Google+ in support of the launch of Google+ pages. (Contractor through Adecco)
• Wrote and executed project plans for five high profile international Hangout on Air events to increase brand awareness, user acquisition and engagement on Google+
• Managed global beta user approval process for Google+ Hangouts on Air: interfaced with engineering, product managers and marketing
• Wrote social media marketing plan for Tyra Banks Google+ hangout, including content for company and Tyra Banks social media accounts with a total of 66 million followers/fans
• Managed creative agencies to produce three marketing campaign highlight videos
• Created a “best practices” marketing strategy guide for nonprofits to launch Google+ pages

• Developed and executed strategic social media plan. Day-to-day management of Facebook, Twitter and LinkedIn
• Increased number of Facebook fans ove 100%% to 5,642 and increased engagement 30%, in 16 months
• Increased number of Twitter followers over 500%TEDxSV Facebook Fan Page I Manage: http://www.facebook.com/tedxsv

Sunnyvale, CA, US

• Strategized and launched the digital media marketing and measurement program for a startup building an online interactive health platform.
• Developed and executed startup marketing launch plan.
• Built and managed a respected online company brand with both consumers and physician partners.
• Increased company’s brand awareness through directing one of the first 30 Twitter advertising accounts in the world, increasing Twitter followers by 8,000 or 260% in 3 weeks.
• Grew customer base by designing 180 promoted tweet campaigns with an avg. engagement rate of 1.8%.
• Drove strategy for customer and physician acquisition and engagement.

San Rafael, CA, US

• Direct, mentor and source, a cross-functional team of volunteers managing conference planning logistical details
• Negotiate partnership agreements
• Set operations strategy and wrote project plan
• Direct operations project management
• Set and implement marketing and social media strategy

Master Of Business Administration (Mba), Marketing, Strategic Planning And Decision Sciences

Theoretical Mathematics

Ba, Theoretical Mathematics