Robert Fisher Email & Phone Number

Toronto, Ontario, Canada

♦ Provide leadership and direction to our digital products to assure that they become an essential part of our target audience’s life. ♦ Ensure that our target audiences achieve their goals with our products and that they have a best-in-class customer service experience.♦ Lead and manage the product development and customer success team to ensure high performance♦ Define a product vision which is in line with the organization’s overall vision and provide direction and requirements to the development team and stakeholders.♦ Facilitate cross-functional product development related collaboration across the organization♦ Provide encouragement to team members, including communicating goals and identifying areas for training

Toronto, Canada Area

♦ Working with the Marketing, Operations,Technology and Development teams to manage product enhancements and new product development projects♦ Agile and Scrum ♦ Developing the product roadmap and user stories for our mobile products ♦ Prioritizing and grooming the product backlog

Toronto, Canada Area

First Media Group Inc. acquired Lavalife in 2010.♦ Helmed the development and launch of a North American Member Rewards Loyalty program to support consumer engagement utilizing Email, Social Media, SMS and Mobile Apps.♦ Managed the consumer lifecycle across multiple brands; online lead generation, email marketing, paid search, mobile app development and promotion, social media & web design.♦ Conceived the creative concept for all brand collateral (TV, Digital, Print, and Mobile Apps) and communications overseeing the creative and production processes from inception to implementation.♦ Initiated and managed multiple app promotion strategies including ASO and CPI campaigns targeting key app audiences through AppCircle, Skyrocket, and Facebook while driving increased re-engagement.♦ Significantly Increased annual app advertising revenue through the introduction of a mediation layer to allow for the integration of multiple ad networks into the application and streamline their management.♦ Lead member of the mobile app development team responsible for the strategic management and successful global launch of 9 native applications

♦ Led the creative brand strategies; developed and implemented innovative marketing initiatives to increase brand awareness and fuel growth.♦ Conducted consumer, market and competitor research to gain thorough understanding of target markets and collaborated with internal and external resources to develop and test concepts.♦ Analyzed and leveraged statistical data to create tactical plans and forecast revenues.♦ Utilized new and traditional media, optimizing efficacy of all channels, including broadcast, print, mobile SMS and direct mail campaigns.♦ Generated and monitored execution of brand-specific marketing and media plans and managed team of two in deployment of promotional projects. Measured and evaluated business performance, and recommended changes to align with key performance indicators.

♦ Led marketing, branding and promotional activities to promote key brand performance and advance sales of memberships and other products for a global leader in technology-based meeting services.♦ Implemented a 12-month annual event promotional calendar, which provided increased discipline, better planning, enhanced measurement tools, and significantly strengthening business results. ♦ Increased member acquisition by 10% and member retention by 12% with the creation of multiple theme night events, targeted to both men and women.

Advised and managed securities, money and various financial products on behalf of private clients.

Provided broker and client financial support on money market instruments

Ba

Cspo, Csm

Education record

Executive Programs

Csc, Cph