Led creative concept development for marketing campaigns and brand projects. Piloted a team of designers and copywriters throughout marketing campaign development. Accountable for producing campaigns that align to the brand’s creative vision, and simultaneously answer marketing briefs. Presented campaigns, concepts, and direction to executive leadership.Developed direction for Burton’s unique visual language and design themes for global omni-channel marketing campaigns. Upheld high visual standards across all channels and mediums. Directed external contractors and agencies on marketing and brand projects. Created guidelines and visual toolkits for regional teams to use for building out creative assets and campaigns.Designed all creative assets in support of marketing projects and campaigns across all channels and mediums including: print ads, catalogs, direct mail, websites, digital experiences, retail environments, events and activations, packaging, and video. Managed feedback and criticism. Applied strategy to design decisions and communicated strategic intent. Worked with web development team to create efficient design solutions on Burton.com for brand and ecomm experiences.Directed lifestyle, action, and product photo and video shoots on-location around the world and in-studio to support global marketing campaigns. Scouted and chose locations that aligned with the brand and creative direction. Worked with photographers, filmers, and editors to create final photo and video selects, and direct the way in which both photos and videos come to life. Collaborated with producers on shoot planning and logistics.