Business School - Marketing DepartmentTeaching MKTG101 Marketing Principles, MKTG358 Services Marketing, MKTG367 Consumer Behavior & MKTG452 Global Marketing & Supply Chain

Led the Nike Brand Experience across the Mt. States. Executed marketplace development plans to expand Nike points of distribution and close marketplace gaps. Expanded sales and consumer impact six straight years thru effectively driving strong membership and digital results. Successfully developed leaders from within the organization to deliver the marketplace growth plan.

Responsible for store performance results of 18 Nike Factory Stores across Japan accounting for more than $100 Million annual revenue.Developed and implemented 3 year strategic plan focusing on product, people, process, profits and service, implementing retail best practices to elevate business fundamentals and deliver a premium customer experience.Initiated and directed store level deep dive to identify store level opportunities and action items.Increased market presence, fleet productivity and revenue thru 3 new store openings, 2 store expansions, 2 full refits, 10 partial refits and 3 pop-up stores.Developed human resource action plan, identified potential leaders, identified individual strengths and weaknesses to create development plans.SG&A reduction action plan developed and implemented and reduced short and long term costs.

Responsible for store performance results of 36 Owned Factory Stores in 9 countries throughout Latin America and South East Asia.(Argentina, Brasil, Chile, Mexico, South Korea, South Africa, Australia, New Zeeland, Singapore)Responsible for brand integrity, presentation and operational standards in 24 partnered Nike Factory Stores throughout Latin America and South East Asia.Territory teams focused on product, people, and process excellence to achieve positive YOY results; Comp Sales +9.4M +11.2% to PY, Traffic flat, Conversion 17.3%,+5.2%, +.9pt, APT +4.4% Transactions +5.7%.Facilitated and leveraged country best practices across the geography to elevate overall fleet performance results. FY’10 all KPI’s exceeded budget.Developed 3 year product build strategic plan to support the aggressive growth plan and ensure consumer right assortments.

Direct countries (Argentina, Brasil, Canada, Chile, Mexico & Central America) creating and executing space plans for Nike Stores, Factory Stores and controlled spaces Levels 1-3. Direct the project install process from initial site assessment through project execution to ensure timely delivery of project. Review and approve all project design documents and installation details for projects. Established and maintain communication process to ensure Global Brand developments and best practices in store design are achieved. Directed implementation of the “P-Series and Sport Culture” fixture programs. This involved multiple country vendor prototypes, review and approval of final concepts for in store execution and commercial effectiveness. Developing store build-out budget matrix by country to improve budget and ROI planning. Developing store maintenance standards and process to up-hold brand integrity. Lead the store fixture RFP process with Global Procurement to create efficiencies and cost savings at the country level. Identify and communicate “Lessons Learned” on all projects to improve efficiencies and end execution at retail. Review all Nike Store proposals to ensure all business requirements are met prior to review and financial approval from senior management. Ensure planning is a result of city mapping of macro markets. Ensure all countries complete 3 year financial planning templates linked to city mapping. Maintain project schedules, budgets and monthly reporting and communication to WHQ team. Responsible to work with countries to ensure qualified Project Mangers are hired and trained on all Global Brand Standards and direction. Tender and negotiate designer, architect, and vendor services for country Retail Development Teams.

Developed strategic plans to execute a comprehensive Space Development program that met the objectives of Nike Golf and the retailer, ensuring profitability for both. Negotiated and acquired the best spaces within retail environments to drive sales and ROI. Executed planned projects that were on time and on budget. Validated sales/profitability goals for Nike Golf managed spaces and visual marketing programs as well as communication with the sales organization to address performance issues and opportunities. Directed and managed 3rd party merchandising firm to execute merchandising service for managed space. Played strategic roll in recruitment, coaching and development of 36 merchandisers with annual budget of $450,000. Developed, planned and implemented training format and curriculum to insure Nike Golf’s merchandising standards and service quality was upheld. Managed Nike Golf space contracts to affirm intent and obligations were met. Identified issues and opportunities in managed spaces, developed plans, created consensus, coordinated roll-outs and presented results.

Managed the Shop Operations Team responsible for execution of all Nike Shop spaces. Managed human resource planning for Shop Space Planner and Shop Operations Specialists. Directed Nike Shop fixture space planning standards in partnership with Visual Presentation. Negotiated contracts and managed graphic and installation vendors associated with the shop installation process and seasonal change outs. Ensured vendors met Retail Space Development expectations. Held bi-annual vendor meetings to review prior projects and future opportunities. Managed the seasonal shop graphic updates in more than 600 shop locations across the U.S. Managed $2 million annual graphics budget. Worked with production vendor to identify and implement opportunities to reduce cost and improve execution of seasonal updates. Established shop installation process from space packet creation through post install invoice reconciliation. Reviewed current processes and implemented resource efficiencies. Managed high profile shop installations selected. Managed the successful execution of the Nike Goddess Shop concept at Regency Sports in Waikiki, HI. Project was completed on time and under budget. Developed and managed shop maintenance process and the $400,000 annual budget.