Oversaw the annual approval and disbursement of over $5 million in federal funds and honed leadership skills by managing a diverse team of 15 Marines and 11 civilian staff members.• Military Honors: Battalion Commander’s Letter of Appreciation

Led a global, cross-functional 20-member team responsible for operations, marketing, sales, and finance activities at a pre-revenue startup.• Consolidated 5 different Hosting companies down to 1, saving $60k per annum.• Instituted best operational processes to increase efficiency by 45%• Technical depth built on Odoo, an open source CRM/ERP solution.

Directed a global, cross-functional 12-member team, managing a budget of up to $2.5 million to surpass strategic objectives and proforma KPIs through innovative leadership across multiple international locations.• Drove strategic rebranding and market repositioning by pioneering the development of the company’s first integrated business plan for sustainable growth and creating actionable ICPs to optimize marketing and sales alignment.• Transformed a zero-lead generation process into a strategic alignment that exceeded Sales Qualified Lead goals by 13% and Marketing Qualified Leads by 59%, directly contributing over $700K in annual recurring revenue by revitalizing the sales and marketing pipeline.

Directed a team responsible for go-to-market strategy, executing strategic segmentation, positioning, and corporate branding, which included rebranding key collateral and leading successful participation in 4 industry events. Managed a team of 11, implementing a first-ever employee survey and a budget of up to $1.9M.• Orchestrated a precise Total Addressable Market analysis, effectively managed a $1.9M marketing budget, and led analyst relations to secure Gartner's 'Cool Vendor' in ITSM 2.0 recognition for 2016.• Elevated open leads to 1,416 with an average cost of $152 each, optimized sales territories, and devised new quota plans with a 15-person team in corporate rebranding and a robust GTM strategy, including comprehensive market and content-based marketing analyses.• Conducted a thorough portfolio analysis, introduced the 'outside-in' product roadmap, devised six new GTM offerings with simplified pricing, led a successful offshore staff expansion, and established an RFE portal for customer and partner inputs.

Managed a global team in developing the IT Operations Management (ITOM) portfolio and GTM strategy, successfully integrated a service mapping platform into the broader ITOM portfolio. Rebranded various marketing materials, including white papers, eBooks, website content, and a TCO model.• Led the incubation and global go-to-market strategy for the IT Operations Management (ITOM) portfolio at ServiceNow by mainstreaming a service mapping platform, rebranded key collateral and training channels, contributing to revenue growth and market expansion.

As the 1st non-Israeli employee hired, led a global team of three in marketing and product management for a SaaS startup, controlling an $8M budget and launching six use cases. Enhanced brand equity with new positioning, website redesign, and tagline; pioneered a content-centric lead-generation strategy and managed a $94K budget for new marketing collateral, delivering eight Board of Directors presentations.• Boosted website traffic by 190% YoY, achieving a 5.1% conversion rate, and led a strategy for 12 annual events, generating 1,560 leads and a 280% increase in overall lead acquisition by establishing and achieving critical marketing KPIs.• Revitalized an inside sales team focusing on cold-calling and lead qualification, elevating the success rate from 18% to 52% and reducing the cost per successful meeting by 44%.• Reduced average Cost Per Lead (CPL) by 32% to $97 by integrating new marketing systems, including marketing automation, business intelligence, and lead nurturing technologies.

Steered a global team of 140 direct and 210 matrixed individuals, managing a $150M budget across sales, marketing, and R&D, launching four service offerings that positioned the company as the 2nd largest global ITSM SaaS provider. Developed the business plan and GTM strategy, forged key partnerships with HCL and Salesforce.com, and oversaw a $4.4M marketing budget, generating over 5,000 leads quarterly.• Achieved $145M in Annual Contract Value with a 74% competitive win rate and a 100% renewal rate within 18 months.• Onboarded over 250 customers within 18 months post-launch, generating $145M in Annual Contract Value, a 74% competitive win rate, and a 100% renewal rate, leading SaaS enablement partner programs with top industry players such as CSC, Dell, Cap Gemini, and Accenture.