- Managed creative team hours, facilitated and proofed output for the digital content team. Reported campaign performance, budgets and actionable insights to senior leadership- Developed and pitched creative briefs to secure client contracts. Mapped and communicated campaign paths via project management software (Monday.com) to deliver digital creative and execute campaigns.- Spearheaded paid and organic campaigns across Google Ads, Meta Ads Manager, streaming services and social media - Integrated tracking tools (Google Tag Manager, Meta Pixel) for improved ad performance and attribution - Optimized campaigns through continuous A/B testing, audience segmentation and keyword analysis, quantifiably improving ROAS and engagement rates depending on client goals

- Developed and tracked KPI's, visualized social performance data, and presented to clients and leadership to maintain contracts and grow business - Actively managed and optimized 24 client social media accounts across Facebook, Instagram, X, LinkedIn and Tik Tok delivering YTD engagement increases up to +700%- Worked with senior leadership to improve payment structure and optimize internal production processes

- Collaborated with over 40 external artists and agencies to produce cross-channel marketing collateral that maintained brand consistency and elevated regional engagement.- Created, pitched and secured or assisted in major brand partnerships such as Travel Juneau Summer Sweepstakes, IRONMAN ALASKA, Lighthouse Foods Sweepstakes- Assisted in sales campaign development, production of marketing collateral and campaign execution to support sales efforts across 25 states- Developed content and copy for all digital marketing touchpoints, including the annual production of over 900 original social media posts, web blog content- Produced and distributed press releases, product samples, blog articles

- Performed backend web maintenance and assisted in design & SEO on clients' sites using WordPress and add-ons- Used social media analytic tools to pull, create and analyze social media performance reports- Wrote copy for company site, magazine, client sites, press releases and social media posts- Assisted on photo/video shoots