Rj Maclang Email & Phone Number

Manila, National Capital Region, Philippines

In charge of Account business for Telecomunications client for overall Marketing and Advertising requirements. Also developing E-Commerce strategy for the group

• B2B Head Senior Manager
• Developing B2B organization for Samsung in charge of establishing vertical and channel management division
• Developing systems and procedures for B2B sales organization
• Identifies business opportunities or Samsung solutions to key verticals to improve sales and performance of the company
• Manages key partners (developers/MDM apps developers) and channels for B2B solutions
• Manages Key performance indicators for B2B division which includes: Sales target achievement, Management of account receivables (A/R), Inventory management and sales forecast

SM Mall Of Asia

• In charge of overall operations for Family Entertainment and Leisure group for SM Super malls
• In charge of P&L for FECI group which includes Science Discovery Center and Storyland amusement centers
• Develops overall strategy and ensures execution.
• Set measurable objectives periodically for all managers
• Ensure preparation of annual capital, operating and cash flow budgets.
• Monitor deviations from budget and take corrective action to meet established goals.

• In charge of the largest golf retail chain in the Philippines with nationwide operations. Distributors for: Nike Golf, Bridgestone, Tourstage, Ogio, Never Compromise Cleveland Golf and Non Golf FUBU brand
• Coordinate preparation of annual business plans, including: operating, capital and cash budgets, marketing plan, wage and benefit package.
• Set measurable objectives periodically for all managers.
• Plan and implement store layout and product locations, with staff input, for shopping and stocking efficiency.
• Ensure preparation of annual capital, operating and cash flow budgets.
• Monitor deviations from budget and take corrective action to meet established goals.

• Netgames is a subsidiary of E-PLDT and an Online gamming company which hosts Khan, Pangya, Flyff, Juanworld and other additional Online games
• Heads overall Marketing for Netgames. This consists of brand management, community development and Marketing services which include partnership programs, web based promotion and design. Developed nationwide campaign to.
• Manages nationwide marketing and product management of digital content and/or Online games. Continually evaluates marketing strategies and plans; Oversees supervision of personnel and different product teams. Develops.

• Heads Marketing Division for Intel Phils. manages overall Advertising, PR, Interactive Marketing, Reseller/Retailer segment and events for Intel products in the Philippines
• In charge of overall Advertising strategy working with local Ad Agency to develop, budget and monitor execution of Advertising campaign
• In charge of developing PR program working with local PR Agency for product launches, corporate programs, key Intel executive press forums, technology downloads, press relations activities, crisis management and key.
• Launched and developed overall marketing campaign for Intel products namely: Pentium III, Celeron, Pentium 4, Xeon Servers, Itanium and Intel at play products
• Account management- In charge of key retail accounts catering to branded PC’s helping them implement key selling strategies designed to increase sales and develop sell up programs for Intel products
• In charge of partner relationships (Large OEMs, MNC’s and Key partners). Responsibilities include: conceptualize, develop, execute and track localized partner programs promoting Intel Technology in their respective.

• In charge of Marketing and selling AT&T Consumer products like 105-12 AT&T USA Direct Mabuhay Service, US Military program and US Immigrant program
• Developed overall marketing campaign for 105-12 AT&T USA Direct Mabuhay Service which covered Advertising (TV commercial development and Media planning), Direct Marketing and local events working with Ad & Promo Agency.
• Launched Klub AT&T which was the loyalty program for 105-12 targeting consumers who frequently called the US and developed a rewards system for monitoring and tracking calls to the US
• In charge of US Military division which established remote calling stations for all US military exercises nationwide and generated 105-11 calling card members
• In charge of US Immigrant program working with the Dept. of Foreign Affairs which targeted Filipinos migrating to the US signing them up for AT&T services before they left the Philippines
• In charge of developing relationship with key partners like PLDT, local telcos, Globe, Smart, Piltel, US Military attaché, US Embassy, Dept. of Foreign Affairs

• Worked as Account Manager handling Advertising requirements for Pepsico International (Pepsi, 7up, Mirinda and Mountain Dew) which involved TV production for local Ads, print ad production, radio production, marketing.
• Budget all production expense for marketing production. Eg TV commercials, Print Ads, Marketing collaterals, Point of sale materials, radio ads, consumer events, roadshows, and talent casting
• Assisted in developing overall marketing campaign launch for the following products: Pepsi Mega 1.5L and Pepsi Mega 750 ml.

Bachelor'S Degree

High School