In charge of Account business for Telecomunications client for overall Marketing and Advertising requirements. Also developing E-Commerce strategy for the group

B2B Head Senior Manager• Developing B2B organization for Samsung in charge of establishing vertical and channel management division • Developing systems and procedures for B2B sales organization• Identifies business opportunities or Samsung solutions to key verticals to improve sales and performance of the company• Manages key partners (developers/MDM apps developers) and channels for B2B solutions• Manages Key performance indicators for B2B division which includes: Sales target achievement, Management of account receivables (A/R), Inventory management and sales forecast

• In charge of overall operations for Family Entertainment and Leisure group for SM Super malls• In charge of P&L for FECI group which includes Science Discovery Center and Storyland amusement centers• Develops overall strategy and ensures execution. • Set measurable objectives periodically for all managers• Ensure preparation of annual capital, operating and cash flow budgets.• Monitor deviations from budget and take corrective action to meet established goals.• Reports directly to the President

• In charge of the largest golf retail chain in the Philippines with nationwide operations. Distributors for: Nike Golf, Bridgestone, Tourstage, Ogio, Never Compromise Cleveland Golf and Non Golf FUBU brand • Coordinate preparation of annual business plans, including: operating, capital and cash budgets, marketing plan, wage and benefit package.• Set measurable objectives periodically for all managers.• Plan and implement store layout and product locations, with staff input, for shopping and stocking efficiency.• Ensure preparation of annual capital, operating and cash flow budgets.• Monitor deviations from budget and take corrective action to meet established goals.• Develop store policies and procedures for 160 outlets and 200 employees.• Ensure development of policies that are cost-effective, equitable and legal.• Ensure orientations and on-the-job training for all staff.

• Netgames is a subsidiary of E-PLDT and an Online gamming company which hosts Khan, Pangya, Flyff, Juanworld and other additional Online games • Heads overall Marketing for Netgames. This consists of brand management, community development and Marketing services which include partnership programs, web based promotion and design. Developed nationwide campaign to launch Khan, Pangya and Flyff in the Philippines. • Manages nationwide marketing and product management of digital content and/or Online games. Continually evaluates marketing strategies and plans; Oversees supervision of personnel and different product teams. Develops and coordinates media coverage, PR, events, and/or promotional materials.

• Heads Marketing Division for Intel Phils. manages overall Advertising, PR, Interactive Marketing, Reseller/Retailer segment and events for Intel products in the Philippines• In charge of overall Advertising strategy working with local Ad Agency to develop, budget and monitor execution of Advertising campaign• In charge of developing PR program working with local PR Agency for product launches, corporate programs, key Intel executive press forums, technology downloads, press relations activities, crisis management and key spokesperson for all Intel related events • Launched and developed overall marketing campaign for Intel products namely: Pentium III, Celeron, Pentium 4, Xeon Servers, Itanium and Intel at play products • Account management- In charge of key retail accounts catering to branded PC’s helping them implement key selling strategies designed to increase sales and develop sell up programs for Intel products• In charge of partner relationships (Large OEMs, MNC’s and Key partners). Responsibilities include: conceptualize, develop, execute and track localized partner programs promoting Intel Technology in their respective target markets• Supervise two Retail Channel Representatives who monitors Intel programs in key retail accounts designed to increase sales and develop Tier 2 city program which includes consumer events, press technology update and Retail programs• Member of local management team and assists in developing and implementing strategies that complement our country business

• In charge of Marketing and selling AT&T Consumer products like 105-12 AT&T USA Direct Mabuhay Service, US Military program and US Immigrant program • Developed overall marketing campaign for 105-12 AT&T USA Direct Mabuhay Service which covered Advertising (TV commercial development and Media planning), Direct Marketing and local events working with Ad & Promo Agency for local implementation• Launched Klub AT&T which was the loyalty program for 105-12 targeting consumers who frequently called the US and developed a rewards system for monitoring and tracking calls to the US • In charge of US Military division which established remote calling stations for all US military exercises nationwide and generated 105-11 calling card members • In charge of US Immigrant program working with the Dept. of Foreign Affairs which targeted Filipinos migrating to the US signing them up for AT&T services before they left the Philippines• In charge of developing relationship with key partners like PLDT, local telcos, Globe, Smart, Piltel, US Military attaché, US Embassy, Dept. of Foreign Affairs • Quarterly quota in total minutes for three different markets and total card sign ups

• Worked as Account Manager handling Advertising requirements for Pepsico International (Pepsi, 7up, Mirinda and Mountain Dew) which involved TV production for local Ads, print ad production, radio production, marketing collaterals production, nationwide Pepsi Mega provincial tour, local media program implementation, and also special projects • Budget all production expense for marketing production. Eg TV commercials, Print Ads, Marketing collaterals, Point of sale materials, radio ads, consumer events, roadshows, and talent casting• Assisted in developing overall marketing campaign launch for the following products: Pepsi Mega 1.5L and Pepsi Mega 750 ml.