Rob Johnson Email & Phone Number

Market Harborough

At RJ BRAND DESIGN, we're in the business of igniting your brand with standout creative and marketing solutions:Graphic Design: We make visuals pop.Branding: Crafting your brand's story from the ground up.Marketing & Advertising: Excelling across print, digital, social, TV, and radio.Content Marketing: Delivering content that engages and converts.Employer Branding: Elevating your company's internal brand.Video Production: From storyboard to final edit, we bring your stories to life.Websites: Designing, developing, and managing sleek, user-friendly WordPress sites.Art Direction: Nailing the perfect shot for photo and video shoots.And that's not all:Creative Strategy: Carving out unique paths to set you apart.Team Leadership: Merging the best of internal talent and external expertise.Workflow Efficiency: Streamlining processes for better operations.Product Launches: Guiding you from concept to consumer.Retail Design: Designing spaces that narrate your brand’s story and welcome customers into the journey.Simply put, RJ BRAND DESIGN is your strategic brand partner. Let's talk.

Market Harborough, England, United Kingdom

Bingo Connect is published 3 times a year by The Bingo Association. If you've got industry news or content you'd like to be considered for inclusion, then please get in touch with me. Find out more at https://bingoconnect.co.uk/

Milton Keynes, United Kingdom

Here's where my business got off to a fabulous start... a fixed-term contract supporting Table Tennis England with the development and delivery of a new sub-brand proposition (TTKidz), to provide young people with an inspiring, engaging and fun first experience in the sport.Key deliverables included: - Defining the marketing plan and strategy.- Supporting the development of TTKidz.- Leading the development of the toolkit for delivery at national and local level.- Supporting the rollout programme, including an effective internal/club comms strategy.- Project Management.

Nottingham, United Kingdom

Scoped, built and delivered the Marketing POS/Merchandising Database and profile for Buzz Bingo's retail estate (122 sites). Objective to drive efficiencies through cost and environmental savings, driving a more consistent merchandising experience.

Nottingham, United Kingdom

I led the creative development of the brand and acted as overall brand guardian, managing a blend of internal and agency support to deliver exceptional creative support for the central marketing team, retail estate and the digital team, across the customer journey.• Directed the design and production of all marketing collateral for the company - POS, CRM, web and mobile design, advertising assets, social media.• Supported the supplier review and tendering process, and led the transition between the outgoing and incoming service providers.• Led a comprehensive review of the brand's creative positioning, to develop a structured hierarchy for messaging across the physical and digital estate. Key output was a full set of creative guidelines to work seamlessly alongside the brand guidelines.

Nottingham, United Kingdom

I led the Brand Services team that supported the whole Gala Bingo retail estate through the ownership, development and execution of the annual marketing plan, ensuring high-quality and consistent brand presentation and impactful communication with its customers. • Development and delivery of retail branding across channels, including POS, internal and external schemes, social media, apps, website, games, bingo product, Slots and F&B.• Key part of the research, development and creation of the new Buzz Bingo brand.• I translated the Buzz Bingo brand through to all key touchpoints, including a comprehensive Brand Guidelines document for retail and online, and full external and internal signage and decoration schemes across the estate.• Appointed rebrand workstream lead for Merchandising and POS, leading to full rollout in an ambitious and successful Programme in September 2018. • I delivered a brand alignment research project. The objective was to identify previous successes and failures, and construct Blueprints that would enable future success. • In 2016 I was on the project team that delivered a £5m new-build bingo club at Antelope Park, Southampton. Including the proposal and successful implementation of an entirely digital signage solution throughout the club. • Secured £750k capex for the rollout of digital signage across the estate. As project owner, I managed the installation of large-format HD screens in each club, delivering variable marketing content via a CMS. • Developed and designed new logo/identity for Gala Bingo Clubs.• Review of game presentation in the clubs, leading to refreshed scripts and new jingles, session structure, and Presenter team engagement and training.Other areas of responsibility included:• Customer journey• New concept and strategic development• A/V delivery in all clubs• Budget responsibility and management• In-house studio management and marketing portal design and external agency management

Nottingham, United Kingdom

I supported the Gala Bingo division through the ownership, development and execution of the annual brand marketing strategic plan, ensuring consistent brand presentation and effective and impactful communication with customers.Key areas of responsibility and accountability...- Manage and execute the division’s annual marketing plan, delivering against commercial and customer behaviour targets- Brand management and presentation across channels- Retail marketing services support (134 sites nationwide)- New concept/strategic development- Promotional planning and support- Multi-channel support- Social media marketing- Budget management- In-house studio support and external agencies

Market Harborough

I was responsible for the creative development and production of the Group’s marketing through all media and channels. I managed a large full service in-house Studio team. Output included over 50 brochures per year, DM, media inserts and national press advertising. Also responsible for all commercial negotiations with external print, paper, photography and mailing suppliers. I acted as brand guardian for the business, overseeing all creative including photoshoots.

Market Harborough

In late 2006, Travelsphere and Just You merged with Page & Moy. Because of the merger, I was approached to return to the business to manage the creative and artworking teams. On top of the day-to-day management of the team, my brief was to deliver greater efficiencies by examining and delivering an improved and efficient end-to-end brochure and marketing workflow. I also restructured the image CMS. In September 2008 I was promoted to the Head of Marketing Services role.

Peterborough, United Kingdom

Thomas Cook was the UK’s second largest travel group and one of the most widely recognised travel brands in the world. I was responsible for the brochure production team (11 designers and two junior managers), producing over 80 full-colour brochures a year across Thomas Cook, JMC, Sunset, Club 18-30, Neilson, Signature and Latitude. I also led the production of brochure launch material, advertising, retail sales materials, and other ad-hoc projects.Notable achievements included the launch of their new Spa & Sport brochure, the re-positioning of JMC as the ‘family’ brand, and an overhaul of the design of the core Thomas Cook portfolio.I managed the entire workflow and was responsible for the catalogue publishing/DAM system (AO Campaign). I handled print and repro supplier relationships at a technical level, managing all artwork production for print and the PDF workflow, with web and gravure printers in the UK and overseas.I successfully completed Thomas Cook’s Management Development Programme in 2006 - a nine-month series modules focused on advanced management and business skills.Winner of Best Brochure 2003 (Thomas Cook Select) at Travel Weekly Globe Awards.

Market Harborough

I was responsible for the in-house team of designers/Artworkers. The studio’s output included the creative and production of over 30 full-colour brochures a year, regional and national advertising, direct mail, in-house collateral and ad-hoc marketing projects.Key achievements included the delivery of a new DAM system, and creative development of the Travelsphere brand through a period of sustained growth and success for the business.

Bachelor Of Arts - Ba (Hons), Graphic Design

Foundation Degree, Art & Design

Education record