Art Director
CurrentCreate, manage, and produce design solutions for a variety of uses: print publications, ads (print and digital), brand websites, email graphics, social media graphics and brand campaigns for their respective brands. —Translate creative briefs and ask clarifying questions to ensure creative fit based on assignment objectives, and iterate designs based on user and client feedback.—Establish content and distribution strategy, for social media campaigns and video assets on branded platforms including Instagram, YouTube, Facebook, and other applicable platforms in partnership with Publishers and Editors.—Create a publication schedule and calendar for social media and video platforms.—Post & manage ad/boost campaigns for applicable social media and video platforms including, but not limited to, Meta (Facebook / Instagram) and YouTube (Google).—Create, edit, and publish short-form videos for publication on branded social/video channels including Reels (Meta), TikTok, and Shorts (YouTube).—Participate in sales calls and client meetings. Advise current and potential sponsors/advertisers/partners on how best to incorporate current and future products into their marketing programs to achieve specific results and/or metrics.—Work with sponsors/advertisers to create, produce, publish, and manage programs on social media and video platforms.—Provide reporting on social media and YouTube analytics as it pertains to each brand’s overall account health, series-specific reporting, and real-time reporting on sponsored assets.
