As P2P's CEO, I don't just steer our marketing endeavors and keep a keen eye on our P&L – I'm deeply invested in nurturing the talents and dreams of our team. Because for me, it's not just about the bottom line; it's about the people, their growth, and the stories we craft together in our journey to make a mark in the marketing world.

As President of Influmedia, I'm at the helm of a full-service media agency that stretches across the Caribbean and Central America. Our magic? We don't just connect brands to audiences – we create meaningful dialogues using people, content, experiences, and the latest technology. At our core, it's the people who make the difference; our team and the communities we engage. Because beyond business, I believe in the human stories, the shared dreams, and the genuine conversations that drive authentic connections. Together, we don't just join the conversation; we lead it.

As Vice-President at McCann, I don’t just oversee operations; I breathe life into them. At the helm of our marketing, business development, and P&L, it's not just about numbers or strategies; it's about people. I lead our team with passion, always on the lookout for fresh opportunities, nurturing client relationships, and ensuring the McCann magic touches every project. New business? I'm at the forefront, weaving relationships and sculpting pitches. Beyond traditional strategies, I champion integrated communications, merging the lines between traditional, digital, and media spaces. But my true pride? Cultivating a space where talent thrives, grows, and feels like family.

As UM's Regional General Manager for the Caribbean & Central America, I spearheaded our evolution from a traditional service agency to a dynamic marketing solutions powerhouse. But it wasn't just about numbers or campaigns. For me, it was a journey of harnessing creativity, innovation, and technology, all guided by precise KPIs. I've collaborated with brands ranging from MasterCard and Coca Cola to L’Oreal and Hershey's. And beyond the strategies? It's always been about understanding the heartbeat of these brands and the stories they want to tell. Because even in a world of digital transformation, the human connection remains paramount in creating true brand stories.

As OMD's General Manager, I didn't just handle big numbers (think over $28 million) – I made them groove to the beats of iconic brands like Pepsi Co., McDonald’s, and Mitsubishi. With a sharp analytical mindset, I revamped brand connections by blending ATL, BTL, and digital strategies. I've negotiated corporate deals and tailored approaches for industry giants from GE to Santander Mortgage. And beyond the charts and graphs? I've always believed in the human side of business, valuing the stories, aspirations, and dreams behind every campaign. Because at the end of the day, it's about connecting people, not just brands.

Prepared sales forecasts collected and analyzed data to evaluate current sales goals. Researched and evaluated existent economic conditions that may affect the organization's ability to sell its products or services in the marketplace. Recommended changes to current sales techniques, procedures or promotional efforts based on market research and new trends.

Responsible for new product launches, using internal resources and advertising agencies, to position the company as a market leader. Managed product analysis and market research; negotiated with equipment suppliers, budget and people management.