Rodolfo Sanchez Pazce Email & Phone Number

Chapel Hill, Nc, Us

Raleigh-Durham, North Carolina Area

• Cooperation with Lab42 as an independent consultant.• Consulting services such as: - Market Landscape: competitive analysis, market sizing, competitive portfolio analysis. - Branding: Brand Equity Assessment or Tracking, Brand Image Drivers & Segmentation, Brand Equity Funnel Optimization, Drivers of Net Promoter Score & Brand Satisfaction. - Product Development: Concept Testing, Product Attribute Optimization (Conjoint), Product Name Testing, Package… Show more • Cooperation with Lab42 as an independent consultant.• Consulting services such as: - Market Landscape: competitive analysis, market sizing, competitive portfolio analysis. - Branding: Brand Equity Assessment or Tracking, Brand Image Drivers & Segmentation, Brand Equity Funnel Optimization, Drivers of Net Promoter Score & Brand Satisfaction. - Product Development: Concept Testing, Product Attribute Optimization (Conjoint), Product Name Testing, Package Testing, Product Segmentation, Price Sensibility and Optimization. - Advertising & Channels: Ad Testing, Ad Tracking, Message Testing, Ad Message/Benefit Optimization (Discrete Choice), Channel Effectiveness evaluation. - People: Customer Segmentation, Target Profiling, Acquisition Barriers, Retention and Satisfaction Drivers. Show less

Lima, Peru

- Managed all functions of this small Peruvian B2B business in Peru.- Established vision, mission, long-term and short-term objectives, strategic plans, and measure performance of all functions, while creating a consistent and positive customer experience. - Implemented sales and marketing strategies for current product portfolio to increase revenue and profits.- Successfully expanded the product portfolio. Implemented a material handling division, that capitalized the manufacturing… Show more - Managed all functions of this small Peruvian B2B business in Peru.- Established vision, mission, long-term and short-term objectives, strategic plans, and measure performance of all functions, while creating a consistent and positive customer experience. - Implemented sales and marketing strategies for current product portfolio to increase revenue and profits.- Successfully expanded the product portfolio. Implemented a material handling division, that capitalized the manufacturing capabilities and the brand awareness of the company and brought fresh revenue to the organization. Show less

Raleigh-Durham, North Carolina Area

• Market Landscape – Assessed market situation (market sizing, competitive portfolio analysis, SWOT) for key Pfizer poultry products (IBD, Marek’s, E. Coli Bio-devices, VMD) to find ways to increase their sales.• Brand Benchmarking – Tracked Pfizer brand equity (customer awareness, preference, image and advocacy) in the poultry industry to drive marketing/sales strategies/tactics aimed to enhance Pfizer brand equity vs. key competitors. • Sales Benchmarking – Tracked sales of Pfizer and… Show more • Market Landscape – Assessed market situation (market sizing, competitive portfolio analysis, SWOT) for key Pfizer poultry products (IBD, Marek’s, E. Coli Bio-devices, VMD) to find ways to increase their sales.• Brand Benchmarking – Tracked Pfizer brand equity (customer awareness, preference, image and advocacy) in the poultry industry to drive marketing/sales strategies/tactics aimed to enhance Pfizer brand equity vs. key competitors. • Sales Benchmarking – Tracked sales of Pfizer and key competitors to determine portfolio performance and market sizing to develop strategies to increase sales and portfolio expansion. • New Product Pricing Optimization – Assessed price sensitivity and receptivity of new products to optimize gross profit during the introduction phase. Show less

Houston, Texas Area

• Brand Equity/Positioning – Used focus groups, followed by telephone interviews to test optimal brand positioning. Then, developed a SAS automated brand equity tracking system that monitored changes for the company and its competitors in brand share/awareness/consideration/preference/satisfaction and image. This guided management on strategic and tactical changes to the company brand strategy. • New Product Development – Used focus groups to unveil customer needs and build new product… Show more • Brand Equity/Positioning – Used focus groups, followed by telephone interviews to test optimal brand positioning. Then, developed a SAS automated brand equity tracking system that monitored changes for the company and its competitors in brand share/awareness/consideration/preference/satisfaction and image. This guided management on strategic and tactical changes to the company brand strategy. • New Product Development – Used focus groups to unveil customer needs and build new product ideas, concept tests to screen product ideas, and discrete choice/conjoint to optimize new products based on their market receptivity. Performed this process on new products and product extensions in coordination with the operations department.• Pricing & Margin Setting – Used secondary research and competitive intelligence to evaluate current competitive pricing. Used primary research (e.g. Conjoint/Discrete Choice, Experimental Design, Van Westerndorp) to assess consumer pricing elasticity and pricing change receptivity. Merged consumer database with research data to create pricing models later to be used to populate the whole consumer data for pricing discrimination strategy.• Mass/Direct Marketing Messaging & Copy Testing – Used primary research to test messages/copy of various direct/mass marketing/sales pieces (e.g. TV & Radio spots, DM pieces, Telemarketing Scripts) based on their understandability, likelihood to sell, reflection of the corporate branding strategy among others. • Sales Channel Performance – Used internal databases, to evaluate effectiveness of various sales channels based on closing rates. Also, developed customer satisfaction surveys aim to evaluate sales force performance on key business metrics, such as closing rates, satisfaction, brand image and enrollment satisfaction. Evaluated Telemarketing/Door-to-Door Channels. Also, build experimental designs to test effectiveness of combinations of products, messages, communication channels, and others. Show less

Master Of Business Administration - Mba, International Business, 3.5

Mba In International Marketing, International Marketing

Bachelor Of Science And Engineering In Industrial Engineering, Industrial Engineering