Sr. Director Of Marketing & Communications
Mountain View, California, Us
Qventus is the leading provider of AI-powered software for care operations automation. With Qventus, health systems achieve breakthrough efficiency improvements in their ORs and inpatient settings that drive revenue growth and reduce staff workload. As Head of Corporate Marketing, I oversee Communications, Analyst Relations, Content Marketing, Customer Marketing, and Brand. During my time at Qventus, I’ve built a world-class corporate marketing function, helped to drive growth in the sales pipeline, and positioned Qventus as the category leader of the $20B care operations automation market.To support the company’s growth, my team and I have:-Designed and executed a communications strategy to create market differentiation, demonstrate customer proof points, and increase brand awareness, achieving 74% Share of Voice against competitors with 5x increase in mentions-Implemented quarterly communications strategy planning cadence to identify key messages, audiences, and target media outlets -Crafted press releases and coordinated with PR agency to secure media coverage for funding, product releases, customer results, and awards announcements-Positioned CEO and executives as recognized thought leaders; secured and prepped team for media, podcast, and speaking engagements; served as CEO’s ghostwriter and spokesperson -Identified media opportunities for customers and brand ambassadors to amplify awareness; developed media playbook to showcase customer results-Secured placements in major industry trade and business publications including Forbes, Fast Company, and Axios-Built industry analyst relations program and developed relationships with influential analysts; designed awareness campaign to name, frame, and claim “care operations automation” category, resulting in Qventus being named as category Company of Year by Frost & Sullivan -Led design and recruitment for customer advisory board in collaboration with executive teamCo-Lead of LGBTQ+ ERG