Reginald Twigg, Ph.D. Email & Phone Number

Miami, Florida, Us

I'm responsible for leading the global go-to-market strategy for the consumer industry across Retail, Wholesale, Consumer Products manufacturing/supply chain. I develop and execute messaging and content to promote market leadership and sales growth. I also developed a personally relatable message that differentiates our solution from competitors. This resulted in exceeding industry revenue targets by double digits and becoming the portfolio's top revenue performer for 2024.

Miami, Florida, Us

I lead supply chain product and solutions marketing (value messaging, competitive differentiation, supply chain drivers, customer pain points, solution capabilities) for industry (CPG, Retail, Manufacturing, Tech) thought leadership, enablement, competitive positioning, demand generation and revenue growth. Oversee and drive enablement content to target at sales type (land versus expand), sales stage and product launches. Focus areas include Demand Management, Inventory, S&OP, Procurement.

Austin, Texas, Us

After starting up Industry marketing at ABBYY in 2020, focused my experience in enterprise solutions for Document Processing (IDP) and OCR, ERP AP Automation in Supply Chain, Transportation & Logistics and related industries. Developed go to market focus on Digital Transformation, low code AI/ML-led Automation solutions for adapting content-centric operations to Supply Chain disruption. Thought leadership consistently grows revenue and market share and consistently beat plan by over 20%. Published in more than 50 industry articles, forums, quotes and regular columns on AI/ML, transforming customer experience in supply chain, insurance, financial services and AP Automation.

Austin, Texas, Us

Led enterprise solutions go to market (develop messages and content, partner with Demand Generation to deliver lead-creating events and supporting content, brief analysts), lead competitive intelligence for OCR and Intelligent document processing and document workflow markets. Developed strategies for leading in disrupted markets, I translated trends into revenue growth opportunities that could exceed plan for intelligent document processing (IDP). Created and delivered enablement training that gets sellers excited about the solution and opportunity, created and published content assets (eBooks, white papers, blog, Infographics, recordings), led thought leadership by presenting at industry events, publishing articles on IDP and market drivers.

Austin, Texas, Us

Leading the expansion of Intelligent Document Processing and Process Intelligence into new enterprise markets through clear strategy consistently executed. Recognizing how Digital Transformation is changing the industry, crafting compelling messages, launching new product offerings, leading enterprise sales enablement and practicing fierce competitive intelligence to outgrow the market by 6x. OCR is catching on in the new digital enterprise, adopting new technologies to transform productivity, efficiency and effectiveness, while removing risk, cost and delays from digital business.

Austin, Tx, Us

Having wanted to try real estate sales for a long time, every day I gain understanding of how to sell, as well as market value.

Us

Developed Cloud software and services go to market plans and launch Optum's SaaS solutions in Artificial Intelligence (AI, ML), Business Process Management (BPM) and Data Enablement for healthcare organizations. Building on UnitedHealth Group's expertise in healthcare information management, brought solutions to healthcare markets that integrate into clients' data and application environments, and drive down costs for payers and consumers. Developed SaaS offerings that optimized healthcare business processes and drew actionable business insights from information. Identified market requirements, developed go to market messaging and positioning, competitive intelligence and differentiation, work with sales on positioning analytics for healthcare payers, providers, government and life sciences.

Houston, Tx, Us

Build product management, product marketing, corporate brand marketing and culture from the ground up to reinvent company from a service delivery partnership to a software startup.*Develop and lead product strategy, packaging, positioning and go to market strategy for content management on premise software and cloud solutions to lower corporate risk and administrative costs for our customers.* Use software and cloud best practices to develop brand, value proposition and product delivery process for transforming the company from a services partner to a startup software company.* Turn customer success into compelling messages for selling cloud and software solutions.* Launch new software products to reduce sales cycles with quick-win solutions for minding content integrity, health and currency.* Develop and deliver marketing materials and ongoing sales enablement content and presentation.

Armonk, New York, Ny, Us

Introduced the first revenue-generating applications for Cognitive Computing approach to analytics - the technology that formed the core Natural Language Processing engine in Watson. Led product lifecycle process and go-to-market for Document Imaging and Capture, Network and System Monitoring, Artificial Intelligence/Machine Learning, Content Integration and SaaS offerings for customer service to become today's highest revenue-generator for the Enterprise Content Management brand. Helped launch fast-growing Cloud/Software as a Service (SaaS), market-leading Enterprise Content Management offerings from market requirements to go-to-market strategy, international product delivery and sales messages / enablement to maintain consistent revenue growth in variable economic conditions.Developed business case for, and executed and integrated software company acquisition, rapidly growing revenue for Imaging and Capture, and becoming a market leader.Brought advanced Artificial Intelligence offerings for Content Management to market by applying communication theories and methodology, an offering later featured on TV Show, “Jeopardy.”

Introduced one of the first analytics platforms for getting control of inventory levels, purchasing and promotion costs to help grocery retailers reduce shrink by 20%, enable grocers to claim millions of dollars in promotion offers, and prevent pricing compliance fines to save 1 grocery chain over $1.2M a year in fines. Developed new brand and packaging of data platform and retail application suite to drive 16% revenue growth in first year with no new product releases, which became the foundation for analytics.Led product marketing and product management teams to set product packaging, pricing and go to market strategy and sals enablement for store and headquarters software solutions for price, inventory and optimization. Led training and implementation of product delivery process using Pragmatic Marketing methodology in software release planning and go to market launch to deliver market-targeted solutions that drove double-digest revenue growth in each product category. Introduced advanced analytics-based inventory, POS and price integration for purchasing optimization to accelerate revenue growth and gain competitive advantage over retail optimization vendors by getting control over the data that enable analytics to make valid predictions of trends at the item, category and store levels. Product specialization in data platforms, analytics retail pricing, inventory control and point of sale automation.

Us

Led product creation, market strategy that integrated consolidated service desk messaging with ERP and CRM to lead US and European IT service and asset management markets.Set product go to market direction, messaging and marketing content and sales enablement for IT service management, IT asset management and application integration software sollutions and led its execution in the field to close sales and triple win rate against the portfolio's leading competitors.Director, Product Management 2001 – 2002Led product creation, market strategy and messaging to lead in US and European ERP data integration. Brought to market solutions that integrated IT Service Management, IT Asset Management with ERP and CRM.Created product messages and marketing content for integrated IT service and asset management solutions with ERP and CRM, built partner alliances and provided sales messages and enablement for sellers and partners to target key European markets and achieving triple win rate versus main IT service management and European competitors such as SAP.Senior Product Marketing Manager 2000 – 2001Managed product delivery and go to market for IT service and asset management software, integration with ERP, CRM.Increased win rate to 80%+ by leading start-up of business for IT service and asset management-ERP integration software solutions (product requirements, go-to-market team) to win new service and asset management business in leading ERP (SAP, Oracle, PeopleSoft) and CRM (Siebel) customer bases in North America and EMEA.Introduced integrated solution messages to remove key barrier to It selling service and asset management products in North American and European markets and double win rate in 6 months.

Irvine, California, Us

Started the software solutions business with printing solutions for SAP,line of business applications and IT service management (IBM Tivoli, HP OpenView) to grow revenue 20% year on year in in North America, Europe, Asia Pacific markets, directly engaging as expert with sales, partners and customers in each of these markets to drive business growth.

Bachelor Of Arts (Ba), Business/Corporate Communication

Ph.D., Communication

Master Of Science - Ms, Communication And Media Studies