Radosław Kacprzak Email & Phone Number

Poland

Poland

Poland

Poland

Creating Go To Market strategy (GTM) from scratch for Elfbar and Lost Mary brands, with particular emphasis on modern trade (KA), and an independent channel (Vape Shops)development of the execution plan, through the engagement of the main distributor’s resources as well as through external agencies and HQ resourcesTrade engagement programs and consumer activation development & execution

Responsible for strategy and execution of commercial support in terms of trade, consumer & digital engagement (NGP: heating tobacco products and EVP – Vaping products) for european marketsDevelopment of the Consumer Engagement structure and processes to obtain targeted consumer aquisitionDevelopment and execution of digital engagement strategy for crucial european markets Responsible for digital tools and e-commerce platform deployment (CRM - salesforce, E-commerce - Magento)Development and managing trade engagement (including trade programs, POS consumer activities)Development of POSMs for several european countries (base design, mock-up production, budgeting, supplier selection, execution and logistic Development of a training programs and work control scheme for field force (Sales Rep. and brand ambasadors)Sales forecasting - development of an annual volume flow forecastCollaboration in product development and packaging (EU consumers surveys, field trials

Strategic support for Comarch's global clients in creating customer-oriented strategies, concepts of loyalty programs, designing processes supporting Customer ExperienceAdvising clients on optimizing the value delivered to clients, adjusting the offer and communication in various channels in order to boost-up business performanceFunctional designing of CRM software modules and way of conduct to fulfill business requirement

Warsaw, Mazowieckie, Poland

Co-development of the route to market strategy for New Generation Products (NGP: heating tobacco products and EVP – Vaping products) for Europe with emphasis on omnichannel activitiesDevelopment and execution of digital engagement strategy for crucial european markets (advanced search engine marketing, marketing automation, product subscription, refferal and loyalty programs)Responsible for digital tools and e-commerce platform deployment (CRM - salesforce, E-commerce - Magento)Development and managing trade engagement (including trade programs, POS consumer activities)Development of POSMs for several european countries (base design, mock-up production, budgeting, supplier selection, execution and logistic Development of a training programs and work control scheme for field force (Sales Rep. and brand ambasadors)Sales forecasting - development of an annual volume flow forecastCollaboration in product development and packaging (EU consumers surveys, field trials)

Cracow, Lesser Poland District, Poland

Marketing Director B2B - Cavatina www.cavatina.pl – development of marketing strategy for premium class office buildings in Krakow, Wrocław and Warsaw (200k GLA)Real estate investor – several house flipping projects completed

Cracow, Lesser Poland District, Poland

• Determines annual volume and SoM (Share of Market) plans by implementing marketing strategies; analyzing trends and results.• Establishes sales objectives (General Trade) by forecasting and developing annual sales quotas for territories; projecting expected sales volume and profit for existing and new products.• Implements sales programs by developing field sales action plans.• Maintains sales volume by keeping current with supply and demand, changing trends, economic indicators, and competitors.• Completes sales operational requirements by scheduling and assigning employees; following up on work results.• Maintains sales staff by recruiting, selecting, orienting, and training employees.• Maintains sales staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.• Contributes to team effort by accomplishing related results as needed• Development and implementation of the strategy for Consumer Engagement in accordance with the overall strategies for brands (Marlboro, L&M, Chesterfield, RGD) in consumer touch points (POS, LAMP, events)• Responsibility for the budget, resource allocation and control: efficient allocation of all available resources in order to maximize quality and quantity of direct consumer contacts (DCC)• Managing the the team: direct reports (#7) and field force (#50)

Poland, Cracow

• Development and implementation of trade promotion strategy for private label as well as major manufacturers brands (such as Bosch, Philips, Castrol, Monroe, Swag, SKF, etc.), including loyalty programs and bonus programs for sales forces• Ensure effective control of trade marketing results, running reports and analysis in order to ensure the achievement of trade marketing objectives within designated budgets• Initiate, coordinate and implement promotion programs• Development of a trade promotional plan with key customers and channels.• Brand building for home brands of products portfolio: AD and Optima, and garage services: AD Serwis, AutoPrimo, AD Karoseria, including managing interaction with customers (CRM), loyalty programs

Poland

• Organisation and management of public relation events sponsored by Harnaś, Carlsberg and Okocim brands: FIS Ski Jumping World Cup in Zakopane 06’, 07’, 08’ and 09’, Beach Soccer - Gdańsk 09’, The Tall Ships’ Races – Szczecin 07’, Summer with First Channel Polish Radio 06’ etc.• Participation in creating and monitoring PR strategies, effective analysis of brand occurrence at listed events• Planning contests, leading and organizing promotion of Carlsberg brands

Ma, Social Science

Master Of Business Administration (M.B.A.), European Business Administration

Ma, Philosophy

Bc, Philosophy