Rupinder M. Email & Phone Number

• USA’s leading online marketplace connecting Indian expatriates to thousands of ethnic products, enabling buyers to source the Indian products they seek and for sellers to connect directly to their desired target.
• Responsible for the entire marketing and operations including the brick-and-mortar ‘Zifiti Fresh’ store location, warehousing logistics, inventory management, distribution, shipping, staffing, site-updates, pricing.
• Delivered 50% YoY growth by expanding online presence at Amazon, Walmart, Faire, Albertson, Quicklly, and negotiating exclusive distribution with Kroger.
• Led the marketing & media strategy across digital, print and TV for direct to consumer, B2B and influencer marketing.
• Promoted, recruited and grew the third-party seller base by 200% to 500+ over 3 years
• Managed inventory for Zifiti’s own 5000+SKU’s, (besides 1,000’s of other SKU’s offered by third party sellers), to optimize inventory turnover, reduce expiring inventory and minimize carrying costs.

Piscataway, NJ, US

• Co-founded MEVEI, a disruptive luxury premium essential oil brand with 80% YoY growth.
• Responsible for the entire concept from ideation to launch. Conceived the branding, positioning, messaging, online web presence, packaging, product mix and pricing.
• Devised and led the Go-To-Market and channel strategy, including direct retail and distribution.- Established own online storefront (www.mevei.com) as well as established MEVEI as a premium brand on Amazon.com with 95%.
• Identified, negotiated and coordinated with 15+ suppliers and vendors globally from securing raw materials, to manufacturing and distributing finished products.
• Designed and led multiplatform marketing and advertising campaigns across print and digital media. - Led advertising campaigns for brand awareness and demand generation on Google, Amazon and social media including.

• A top performing licensed realtor with multiple repeat clients, focused on developing positive and trusted relationships with customers by addressing individual needs.
• Increased sales and customer acquisition rate by an average 15% annually through disciplined planning and integrating innovative new multichannel prospecting, marketing and advertising campaigns.- Adept at contract.
• Coordinated with multiple customers, lenders, appraisers, home inspectors, attorneys and escrow companies simultaneously while managing tight deadlines and navigating the transaction seamlessly for clients.

Minneapolis, MN, US

• Experience in retail business fundamentals: department sales trends, inventory management, process efficiency and improvement. Responsible for space planning, presentation, replenishment, inventory accuracy, pricing.

• Fountainhead provided interior design and space planning services to residential and commercial customers.
• Advised clients on interior design projects, space planning, layout, furnishings, equipment and color coordination.
• Coordinated with other professionals such as architects, contractors, engineers and plumbers to ensure job success.

Bfa, Interior Design

Ba, Interior Design