USA’s leading online marketplace connecting Indian expatriates to thousands of ethnic products, enabling buyers to source the Indian products they seek and for sellers to connect directly to their desired target audience. • Responsible for the entire marketing and operations including the brick-and-mortar ‘Zifiti Fresh’ store location, warehousing logistics, inventory management, distribution, shipping, staffing, site-updates, pricing, promotions. • Delivered 50% YoY growth by expanding online presence at Amazon, Walmart, Faire, Albertson, Quicklly, and negotiating exclusive distribution with Kroger. • Led the marketing & media strategy across digital, print and TV for direct to consumer, B2B and influencer marketing.• Promoted, recruited and grew the third-party seller base by 200% to 500+ over 3 years• Managed inventory for Zifiti’s own 5000+SKU’s, (besides 1,000’s of other SKU’s offered by third party sellers), to optimize inventory turnover, reduce expiring inventory and minimize carrying costs.• Recruited, coached and managed a high performing, cross-functional team of 15 associates. • Collaborated with vendors for web development, POS and payment providers, digital and influencer marketing. • Adept in budgeting, P&L management, forecasting, reporting and data-driven analytics.

Co-founded MEVEI, a disruptive luxury premium essential oil brand with 80% YoY growth.• Responsible for the entire concept from ideation to launch. Conceived the branding, positioning, messaging, online web presence, packaging, product mix and pricing.• Devised and led the Go-To-Market and channel strategy, including direct retail and distribution.- Established own online storefront (www.mevei.com) as well as established MEVEI as a premium brand on Amazon.com with 95% positive customer reviews.- Negotiated distribution agreements with other e-commerce wholesalers, retailers and top tier salons nationwide.• Identified, negotiated and coordinated with 15+ suppliers and vendors globally from securing raw materials, to manufacturing and distributing finished products.• Designed and led multiplatform marketing and advertising campaigns across print and digital media. - Led advertising campaigns for brand awareness and demand generation on Google, Amazon and social media including Facebook, Twitter and LinkedIn.- Developed digital assets and collateral to improve SEO and collaborated with influencers to generate earned media.

A top performing licensed realtor with multiple repeat clients, focused on developing positive and trusted relationships with customers by addressing individual needs.• Increased sales and customer acquisition rate by an average 15% annually through disciplined planning and integrating innovative new multichannel prospecting, marketing and advertising campaigns.- Adept at contract drafting, negotiations, marketing research and client analysis.• Coordinated with multiple customers, lenders, appraisers, home inspectors, attorneys and escrow companies simultaneously while managing tight deadlines and navigating the transaction seamlessly for clients.

•Experience in retail business fundamentals: department sales trends, inventory management, process efficiency and improvement. Responsible for space planning, presentation, replenishment, inventory accuracy, pricing, and promotional signing processes for all areas of the store.

Fountainhead provided interior design and space planning services to residential and commercial customers. •Advised clients on interior design projects, space planning, layout, furnishings, equipment and color coordination. •Coordinated with other professionals such as architects, contractors, engineers and plumbers to ensure job success.