Rohit Kedia Email & Phone Number

Bengaluru, Karnataka, India

Furnishing your home and getting fashion closer

Bengaluru Area, India

Enabling expansion and growth in Europe with focus on delivering promise to customers.

Luxembourg

•Led International expansion for 3P sellers in Europe for all five amazon marketplaces, including improving seller experience, seller engagement and education.•Developed the strategy and business plan to improve seller facing automated products which enable sellers to sell internationally making the process easier for sellers. Which enabled sellers in Europe selling across Amazon EU marketplaces, growth of 11% YoY on a base of ‘000’s of sellers. •Built and launched products which helped sellers to launch on Amazon across EU and bring in more selection to offer to Amazon’s customers.•Conceptualized and designed a new seller facing communication tool for Amazon EU to streamline the communication to Seller’s and improve engagement.•Established and maintained a seller feedback loop to collect seller feedback, and used the feedback to continuously improve the products and processes.

Barcelona Area, Spain

Luxembourg

• Defined the action plan to diversify the liquidator base for unsellable inventory PAN EU to increase recovery on COGS, resulting in increased profitability. • Used innovative testing techniques and metrics to identify customer needs and define ideal lot size & mix, auction strategy and marketing campaign.• Created a EU strategy and model to be developed in EU, with clear owners, targets and time frames.

Bangalore

Manufacturer and Exporter of Home Furnishings• Cross functional role across the organisation with focus on customer acquisition and market development. Achieved 35% increase in turnover with successful implementation of customer acquisition strategy; adding four new customers and entering three new markets.• Managed a highly productive cross functional team of ‘00 individuals to plan, execute and support manufacturing assignments.• Cross Border experience of representing the firm at trade fairs in Germany, Belgium and Italy. Daily interaction with leading retails chains in Europe.• Led a pilot project to revamp and turn around design philosophy of the company, resulting in 20% increase in sales annually.• Revived table and kitchen linen product category in the company which was dormant for over three years.• Project Lead of the company's expansion strategy to increase capacity by 40% to meet market demands. Successfully commissioned the new plant in June 2014 with addition on new machinery and a new production line for the filling of pillows

Bangalore

Online and Social Media Marketing• Founded Interface Viral which provided assistance to companies in the field of online marketing through the use of social media and also offline marketing techniques and ideas.• Conceptualized and executed online marketing strategies for diverse clients ranging from TV Channels, TV Shows, Hospitals, Tourism Companies and Cricket teams.

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Awarded ESADE MBA Leadership Scholarship

Bbm, Commerce-Finance

Puc, Commerce

Icse