Ryan Kilpatrick Email & Phone Number

Marietta, GA, US

Work to help creators (authors, podcasters and filmmakers) to produce professional marketing materials, social plans, influencer marketing strategies and design work.Clients have secured new book deals, multimedia options, launched successful new books and more

New York City, US

• Created and executed go to market brand, media and activation strategies for over 125 kids and family shows, movies and events
• Create overarching brand plans for key franchises like DC Kids, Batman, Harry Potter, Looney Tunes and more through cross collaboration & synergy planning leading to additional $55 million in franchise value in 2022
• Manage and cultivate relationships with internal and external studios to maximize content marketing, leading to successes like #1 podcast on Spotify (Batman Unburied) and #1 animated show on Hulu (Animaniacs)
• Managed social media strategies for Cartoon Network, Adult Swim, Looney Tunes, DC Kids and more with data driven analysis & collaboration to create growth of 75% in engagement and 40% in followers adding
• Lead performance marketing and sales for kids and family products through data analysis, brand marketing and test/adjust to drive cost per acquisition down 70% in 2 years
• Led brand strategy, go to market plan and launch of Cartoonito, global preschool brand through research, collaboration and creative development achieving #1 network status in 15 countries

New York City, US

• Lead a team of 20+ marketing & social media professionals to market Cartoon Network and Boomerang to over 90 million US households & drive global strategy for 368 million worldwide households.
• Manage marketing budgets of $25-30M to keep Cartoon Network and Boomerang top of mind with kids and parents and drive ROI.
• Build franchise plans for key brands like Steven Universe, Powerpuff Girls, Ben 10, Adventure Time and We Bare Bears.
• Implement brand campaign to raise key attributes in perception with parents and children, with increases of 6-15% YOY from Feb 2019 to Feb 2020.
• Create social media team to advance brand engagement, increasing followers by 2 million on Instagram and 6 million on YouTube, our primary kid focused channels.
• Launch Boomerang OTT service in 2016, dropping cost per acquisition from $114 at launch to under $13 in 2019, while exceeding subscriber and revenue goals by 25% or more each year.

US

• Manage marketing and brand planning for NCAA March Madness, MLB Postseason, PGA Championship and other events with over $1.3 billion in revenue
• Conduct omnichannel marketing campaigns for digital extensions of each event, resulting in 81 million live video streams for March Madness 2015, up from 49 million in 2013.
• Design and implement the brand plan for NCAA March Madness from scratch in 2011 under new Turner/CBS deal which led to the most watched tournament in 20 years, averaging 10.2 million viewers per telecast
• Lead planning and marketing for MLB Postseason from 2008 onward, delivering the most viewed MLB telecast in cable history in 2008 and topped in 2014

US

As Senior Manager, I created the strategies and managed the marketing campaigns for our linear broadcasts of MLB Postseason, NASCAR on TNT, the British Open, PGA Championship and NBA on TNT.In this role, I was able to lead several successful campaigns leading to record results such as the highest rated MLB telecast ever on cable (Rays-Red Sox ALCS Game 7.

Arlington, Texas, US

• Create marketing partnerships with brands like Coca-Cola, McDonald's, Publix, Taco Bell and more to drive attendance
• Buy and plan media for entire Southeast region, working with over 200 radio and television stations through paid and organic partnerships
• Collaborate with finance, maintenance, operations and more to build in park events and attendance driving festivals including concerts by the Jonas Brothers, Miranda Lambert, Little Richard and more

Coordinate production and implementation of marketing plans for clients in KRGR Kroger Radio as well as other outlets. Write scripts and design graphics for in-store advertising. Work with diverse clients such as Coca-Cola, Kodak, Entenmann's and more.