Ryan Kilpatrick work email
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Ryan Kilpatrick personal email
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I am a senior executive in marketing who has worked in destinations marketing, experiential marketing, product marketing, media, sports marketing, entertainment and more. I am a problem solver first and foremost, attacking any marketing or customer acquisition problem with lots of experience but always learning new things.Core Competencies: Brand Strategy | Brand Management | Media Planning | Go To Market Strategies | Digital Marketing | Customer Acquisition | Social Media Management | Social Media Marketing | Location Based Entertainment | Experiential Marketing | Creative Strategy | Franchise Planning | Influencer Marketing | Audience Analysis | Team Leadership
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Head Of StrategyIn|FrameMarietta, Ga, Us -
Co-Founder And Head Of MarketingNeedmore Stories Nov 2023 - PresentWork to help creators (authors, podcasters and filmmakers) to produce professional marketing materials, social plans, influencer marketing strategies and design work.Clients have secured new book deals, multimedia options, launched successful new books and more
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Vice President - Integrated Marketing, Media And ActivationWarner Bros. Discovery Nov 2020 - Nov 2023New York City, UsCreated and executed go to market brand, media and activation strategies for over 125 kids and family shows, movies and events• Create overarching brand plans for key franchises like DC Kids, Batman, Harry Potter, Looney Tunes and more through cross collaboration & synergy planning leading to additional $55 million in franchise value in 2022• Manage and cultivate relationships with internal and external studios to maximize content marketing, leading to successes like #1 podcast on Spotify (Batman Unburied) and #1 animated show on Hulu (Animaniacs)• Managed social media strategies for Cartoon Network, Adult Swim, Looney Tunes, DC Kids and more with data driven analysis & collaboration to create growth of 75% in engagement and 40% in followers adding• Lead performance marketing and sales for kids and family products through data analysis, brand marketing and test/adjust to drive cost per acquisition down 70% in 2 years• Led brand strategy, go to market plan and launch of Cartoonito, global preschool brand through research, collaboration and creative development achieving #1 network status in 15 countries • Lead tourism and global location based entertainment projects, such as Cartoon Network Hotel, through brand and design leadership, leading to $10 million in 2023• Create experiential marketing events for multiple brands and locations, including SXSW, SDCC, NYCC, mobile tours and more, with creative and brand execution coming in under budget on all events with $12 million in earned media value in 2023 -
Vice President Of Marketing, Global Kids & FamilyWarner Bros. Discovery Jul 2015 - Nov 2020New York City, Us• Lead a team of 20+ marketing & social media professionals to market Cartoon Network and Boomerang to over 90 million US households & drive global strategy for 368 million worldwide households.• Manage marketing budgets of $25-30M to keep Cartoon Network and Boomerang top of mind with kids and parents and drive ROI.• Build franchise plans for key brands like Steven Universe, Powerpuff Girls, Ben 10, Adventure Time and We Bare Bears.• Implement brand campaign to raise key attributes in perception with parents and children, with increases of 6-15% YOY from Feb 2019 to Feb 2020.• Create social media team to advance brand engagement, increasing followers by 2 million on Instagram and 6 million on YouTube, our primary kid focused channels.• Launch Boomerang OTT service in 2016, dropping cost per acquisition from $114 at launch to under $13 in 2019, while exceeding subscriber and revenue goals by 25% or more each year.• Market CN digital platforms using omnichannel marketing plans, with increases of 37% YOY from March 2019 to March 2020, and 49.4 million minutes consumed.• Plan key event activations like SXSW and San Diego Comic-Con, with eye towards social engagement and press, leading to 35M impressions from SDCC 2019 alone.
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Senior Director Sports MarketingTurner Sports Jun 2010 - Jul 2015Us• Manage marketing and brand planning for NCAA March Madness, MLB Postseason, PGA Championship and other events with over $1.3 billion in revenue• Conduct omnichannel marketing campaigns for digital extensions of each event, resulting in 81 million live video streams for March Madness 2015, up from 49 million in 2013.• Design and implement the brand plan for NCAA March Madness from scratch in 2011 under new Turner/CBS deal which led to the most watched tournament in 20 years, averaging 10.2 million viewers per telecast• Lead planning and marketing for MLB Postseason from 2008 onward, delivering the most viewed MLB telecast in cable history in 2008 and topped in 2014 -
Senior Marketing ManagerTurner Sports 2007 - Jun 2010UsAs Senior Manager, I created the strategies and managed the marketing campaigns for our linear broadcasts of MLB Postseason, NASCAR on TNT, the British Open, PGA Championship and NBA on TNT.In this role, I was able to lead several successful campaigns leading to record results such as the highest rated MLB telecast ever on cable (Rays-Red Sox ALCS Game 7 in 2008), as well as engagement across our portfolio.
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Marketing ManagerSix Flags Over Georgia Aug 2002 - Oct 2007Arlington, Texas, Us• Create marketing partnerships with brands like Coca-Cola, McDonald's, Publix, Taco Bell and more to drive attendance• Buy and plan media for entire Southeast region, working with over 200 radio and television stations through paid and organic partnerships• Collaborate with finance, maintenance, operations and more to build in park events and attendance driving festivals including concerts by the Jonas Brothers, Miranda Lambert, Little Richard and more -
ProducerDmx Music Aug 1999 - Jul 2002Coordinate production and implementation of marketing plans for clients in KRGR Kroger Radio as well as other outlets. Write scripts and design graphics for in-store advertising. Work with diverse clients such as Coca-Cola, Kodak, Entenmann's and more.
Ryan Kilpatrick Skills
Ryan Kilpatrick Education Details
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University Of Tennessee, KnoxvilleCommunications
Frequently Asked Questions about Ryan Kilpatrick
What company does Ryan Kilpatrick work for?
Ryan Kilpatrick works for In|frame
What is Ryan Kilpatrick's role at the current company?
Ryan Kilpatrick's current role is Head of Strategy.
What is Ryan Kilpatrick's email address?
Ryan Kilpatrick's email address is ry****@****ork.com
What is Ryan Kilpatrick's direct phone number?
Ryan Kilpatrick's direct phone number is +140487*****
What schools did Ryan Kilpatrick attend?
Ryan Kilpatrick attended University Of Tennessee, Knoxville.
What are some of Ryan Kilpatrick's interests?
Ryan Kilpatrick has interest in Children.
What skills is Ryan Kilpatrick known for?
Ryan Kilpatrick has skills like Advertising, Marketing, Leadership, Market Planning, Social Media Marketing, Social Media, Management, Brand Management, Integrated Marketing, Digital Media, Digital Marketing, Sports Marketing.
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