Sr. Marketing Manager
Los Angeles, California, Us
Develop and execute marketing strategy for multiple lines of business with over $400 million in revenue in the SaaS space. Achieved consistent YoY revenue, customer, and profitability growth. Focus on increased monetization of customers and exceeding acquisition goals. Manage creative resources to deliver media for campaigns in tv, radio, print, email, video, and digital. Establish strong relationships with Product, Engineering, QA, Creative, Sales, Support, Client Relations, Finance, QA and Executive teams to deliver on important company initiatives. Drive and manage new marketing technologies in the areas of CMS, Analytics, A/B Testing, Surveys, Mobile Apps, Responsive Design, and Tag Management. Maintain deep relationships with vendors and agencies while leveraging an eight-figure budget. Manage a team focused on revenue & retention optimization.