Robert Knox Email & Phone Number

El Segundo, California, United States

Los Angeles Metropolitan Area

Global commercial lead for Disney portfolio including the relaunch of Disney Princess and a large cross-section of brands and categories including Vehicles (Cars, Hot Wheels licensed), Action Figures (Lightyear, Toy Story), as well as Preschool, Construction and Games

Greater Los Angeles Area

• US marketing lead for Action Figures portfolio (2018-2020) and Games & Construction portfolios (2021) including line selection, go-to-market strategy, retail planning, budgeting, portfolio prioritization and setting/tracking/updating of annual financial targets• Brand lead for cross-functional and cross-discipline partners including Finance, Media, Sales, Omnichannel Marketing and licensors, among others• Led marketing strategy for broad portfolio of brands for Action Figures (Disney/Pixar, Jurassic World, WWE, Masters of the Universe and others); also led marketing strategy for Mega Building Sets (Pokemon, Halo, Hot Wheels, Barbie, Mega Bloks and others) & Games (Uno, Pictionary, Rock Em Sock Em, Magic 8 Ball, Apples to Apples and others)• Guided development and career progression for two direct reports and summer MBA interns

Greater Los Angeles Area

• Global brand marketing lead for Masters of the Universe action figures relaunch, driving multi-year brand strategy (target markets, line architecture, growth targets) and product development (2017-2018)• Global brand marketing lead for Hot Wheels Advanced Play segment, driving multi-year segment strategy (new audience target, line architecture, growth targets) and product development (2016-2017)

Greater Los Angeles Area

• Part of two-person team managing US marketing for Hot Wheels; in 2015 delivered a record year for the brand in the US with +26% growth• Primary US lead for Hot Wheels Basic Cars, the #1 SKU in the toy industry; responsible for mix management and execution of high-complexity, bi-weekly $40MM retailer pallet program

Houston, Texas Area

• Managed all marketing activities for Brick House Tavern + Tap, a 2013 Nation's Restaurant News "Breakout Brand" with sixteen locations in ten states• Primary lead on media, menu, pricing, customer satisfaction measurement, public relations• Developed national & local marketing programs to drive sales, build visibility and generate brand awareness• Consulted President, Directors of Operations and GMs on marketing programs, strategies, best practices• Managed social media strategy & content; grew Facebook fans by 200% within six months

Houston, Texas Area

CORDÚA RESTAURANTS (Summer 2011)• MBA summer internship with restaurant group of award-winning chef and restaurateur Michael Cordúa • Led marketing efforts for summer promotions across four highly individualized concepts including Américas (fine dining), Churrascos (South American grill), Artista (romantic/theatre district), Amazón Grill (casual)• Summer project: evaluated impact of search engines and referring sites on restaurant group's website traffic; measured against online reservations• Established and developed social media strategy for all restaurant conceptsSCHLUMBERGER (Spring 2011)• Served as Research Lead, Lead Writer, Client Liaison on 12-week project in which teams of Rice MBA students serve as consultants• Developed social media strategy consistent with company culture for client’s flagship software product• Conducted research including social media audits, site analyses, internal interviews, customer survey

Houston, Texas Area

• Managed new business efforts, including agency review submissions; organized process from initial RFP to final presentation. Oversaw all internal and external agency communications• Managed winning agency submission for $40 million Mattress Firm account• Oversaw agency public relations including press releases, awards submissions and agency Twitter feed (@FKMagency); developed, launched and maintained internal agency newsletter to improve internal communications and boost employee morale

Houston, Texas Area

• Proposed new business initiative to target underserved markets, elements of which have been implemented• Monitored industry trends through trade publications; consumer trends through subscription services• Created proposals for CPG clients including Mission Foods, Daisy Sour Cream, Bertolli Olive Oil, Carapelli Olive Oil, Wholesome Sweeteners

Austin, Texas Area

• Managed logistics and billing of large-scale orders for Apple's Enterprise division using SAP software• Provided back-office support to external sales team in Florida and internal sales team in California

Greater New York City Area

• Member of Trojan, Coppertone and Centrum account teams responsible for strategy, planning and execution of consumer-focused public relations programs• Led 2006 Trojan University Journalism Roundtable program, a four-city tour moderated by Dr. Drew that included fifty university newspaper editors and panelists from regional and national publications• Managed execution of product launch campaigns including Coppertone Continuous Spray, Trojan Mint Tingle

Greater New York City Area

• Prepared sponsorship proposals for select NBC properties in which NBC owns significant equity interest• Created detailed market research projects for 2005 Dew Action Sports Tour, including a report recommending opportunity cities for the Dew Tour’s amateur series, the Free Flow Tour

Mba

Activities and Societies: VP - Entrepreneurship Club, Marketing Club, Admissions Counselor, awarded Jones School Graduate Scholarship

Ba, Advertising, English

Activities and Societies: Texas Tech Advertising Federation, Texas Tech Marketing Association, Alpha Phi Omega service fraternity, Pi.