Robert Knox

Robert Knox Email and Phone Number

Director, Global Marketing - Bluey at Moose Toys @ Moose Toys
cheltenham, victoria, australia
Robert Knox's Location
Los Angeles Metropolitan Area, United States
Robert Knox's Contact Details
About Robert Knox

Robert Knox is a Director, Global Marketing - Bluey at Moose Toys at Moose Toys. He possess expertise in social media marketing, marketing, public relations, social media, marketing strategy and 35 more skills. Colleagues describe him as "I have have known Robert and worked alongside him for almost my entire time at Mattel, and have always admired the way he carries himself and the way that he is able to build meaningful, long-lasting relationships based on mutual respect and professionalism. Then, I had the opportunity to have Robert on my team, and boy did he meet and exceed all expectations. He is always calm, cool, and collected, no matter the circumstance or pressure level. He is able to take a step back, break things down into smaller pieces, and approach problems rationally and unemotionally. That is not to say that Robert isn't passionate or competitive; he plays to win, but does so with a veteran's approach and strong mettle. He is very self-aware, with a clear understanding of his strengths as a marketer and people manager (which he does phenomenally well!), and is always looking to stretch and learn. During his time on my team, I saw him develop and gain more self-confidence, which he continues to carry into new roles within the company. In sum, Robert's the real deal. He's a terrific team player, a caring manager, a strong and hardworking individual contributor, and the ultimate professional. I would very much look forward to the opportunity to work with Robert again in the future, and in the meantime, will continue to look on the sidelines as he continues to grow and develop." and "Working with Robert has provided a tremendous influence upon my creative and business ethic. The level of personalism and positive approach to life he brings can only be matched by his degree of professionalism and overwhelming determination for success. Our projects we worked on together provided a very inspiring addition to my personal experiences with Robert and still encourage me to this day."

Robert Knox's Current Company Details
Moose Toys

Moose Toys

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Director, Global Marketing - Bluey at Moose Toys
cheltenham, victoria, australia
Website:
moosetoys.com
Employees:
314
Robert Knox Work Experience Details
  • Moose Toys
    Global Marketing Director, Bluey
    Moose Toys Jul 2023 - Present
    El Segundo, California, United States
  • Mattel, Inc.
    Director, Global Commercial Marketing, Entertainment Partnerships
    Mattel, Inc. Jan 2022 - Aug 2022
    Los Angeles Metropolitan Area
    Global commercial lead for Disney portfolio including the relaunch of Disney Princess and a large cross-section of brands and categories including Vehicles (Cars, Hot Wheels licensed), Action Figures (Lightyear, Toy Story), as well as Preschool, Construction and Games
  • Mattel, Inc.
    Senior Manager, Us Marketing
    Mattel, Inc. Aug 2018 - Feb 2022
    Greater Los Angeles Area
    • US marketing lead for Action Figures portfolio (2018-2020) and Games & Construction portfolios (2021) including line selection, go-to-market strategy, retail planning, budgeting, portfolio prioritization and setting/tracking/updating of annual financial targets• Brand lead for cross-functional and cross-discipline partners including Finance, Media, Sales, Omnichannel Marketing and licensors, among others• Led marketing strategy for broad portfolio of brands for Action Figures (Disney/Pixar, Jurassic World, WWE, Masters of the Universe and others); also led marketing strategy for Mega Building Sets (Pokemon, Halo, Hot Wheels, Barbie, Mega Bloks and others) & Games (Uno, Pictionary, Rock Em Sock Em, Magic 8 Ball, Apples to Apples and others)• Guided development and career progression for two direct reports and summer MBA interns
  • Mattel, Inc.
    Manager, Global Brand Marketing
    Mattel, Inc. Mar 2016 - Aug 2018
    Greater Los Angeles Area
    • Global brand marketing lead for Masters of the Universe action figures relaunch, driving multi-year brand strategy (target markets, line architecture, growth targets) and product development (2017-2018)• Global brand marketing lead for Hot Wheels Advanced Play segment, driving multi-year segment strategy (new audience target, line architecture, growth targets) and product development (2016-2017)
  • Mattel
    Associate Marketing Manager, Us Marketing
    Mattel Nov 2013 - Mar 2016
    Greater Los Angeles Area
    • Part of two-person team managing US marketing for Hot Wheels; in 2015 delivered a record year for the brand in the US with +26% growth• Primary US lead for Hot Wheels Basic Cars, the #1 SKU in the toy industry; responsible for mix management and execution of high-complexity, bi-weekly $40MM retailer pallet program
  • Ignite Restaurant Group
    Marketing Manager, Brick House Tavern + Tap
    Ignite Restaurant Group Oct 2011 - Aug 2013
    Houston, Texas Area
    • Managed all marketing activities for Brick House Tavern + Tap, a 2013 Nation's Restaurant News "Breakout Brand" with sixteen locations in ten states• Primary lead on media, menu, pricing, customer satisfaction measurement, public relations• Developed national & local marketing programs to drive sales, build visibility and generate brand awareness• Consulted President, Directors of Operations and GMs on marketing programs, strategies, best practices• Managed social media strategy & content; grew Facebook fans by 200% within six months
  • Multiple Companies
    Marketing Consultant
    Multiple Companies Jan 2011 - Dec 2011
    Houston, Texas Area
    CORDÚA RESTAURANTS (Summer 2011)• MBA summer internship with restaurant group of award-winning chef and restaurateur Michael Cordúa • Led marketing efforts for summer promotions across four highly individualized concepts including Américas (fine dining), Churrascos (South American grill), Artista (romantic/theatre district), Amazón Grill (casual)• Summer project: evaluated impact of search engines and referring sites on restaurant group's website traffic; measured against online reservations• Established and developed social media strategy for all restaurant conceptsSCHLUMBERGER (Spring 2011)• Served as Research Lead, Lead Writer, Client Liaison on 12-week project in which teams of Rice MBA students serve as consultants• Developed social media strategy consistent with company culture for client’s flagship software product• Conducted research including social media audits, site analyses, internal interviews, customer survey
  • The Company.
    Business Development Supervisor
    The Company. Jan 2010 - Jul 2010
    Houston, Texas Area
    • Managed new business efforts, including agency review submissions; organized process from initial RFP to final presentation. Oversaw all internal and external agency communications• Managed winning agency submission for $40 million Mattress Firm account• Oversaw agency public relations including press releases, awards submissions and agency Twitter feed (@FKMagency); developed, launched and maintained internal agency newsletter to improve internal communications and boost employee morale
  • The Company Of Others
    Business Development Project Manager
    The Company Of Others Dec 2007 - Jan 2010
    Houston, Texas Area
    • Proposed new business initiative to target underserved markets, elements of which have been implemented• Monitored industry trends through trade publications; consumer trends through subscription services• Created proposals for CPG clients including Mission Foods, Daisy Sour Cream, Bertolli Olive Oil, Carapelli Olive Oil, Wholesome Sweeteners
  • Apple
    Enterprise Sales Support Specialist
    Apple Feb 2007 - Aug 2007
    Austin, Texas Area
    • Managed logistics and billing of large-scale orders for Apple's Enterprise division using SAP software• Provided back-office support to external sales team in Florida and internal sales team in California
  • Edelman
    Assistant Account Executive
    Edelman Mar 2005 - Aug 2006
    Greater New York City Area
    • Member of Trojan, Coppertone and Centrum account teams responsible for strategy, planning and execution of consumer-focused public relations programs• Led 2006 Trojan University Journalism Roundtable program, a four-city tour moderated by Dr. Drew that included fifty university newspaper editors and panelists from regional and national publications• Managed execution of product launch campaigns including Coppertone Continuous Spray, Trojan Mint Tingle
  • Nbc Sports
    Graduate Intern/Production Assistant
    Nbc Sports Jun 2004 - Mar 2005
    Greater New York City Area
    • Prepared sponsorship proposals for select NBC properties in which NBC owns significant equity interest• Created detailed market research projects for 2005 Dew Action Sports Tour, including a report recommending opportunity cities for the Dew Tour’s amateur series, the Free Flow Tour

Robert Knox Skills

Social Media Marketing Marketing Public Relations Social Media Marketing Strategy Market Research Press Releases Management Research Internal Communications Facebook Business Development Leadership Newsletters Strategic Planning Brand Management Advertising Strategy Brand Development Brand Awareness Promotions Project Planning New Business Development Sales Event Management Marketing Communications Sponsorship Marketing Management Digital Strategy Email Marketing Digital Marketing Integrated Marketing Copywriting Budgets Social Networking Marketing Research Event Planning Direct Marketing Time Management Market Planning

Robert Knox Education Details

Frequently Asked Questions about Robert Knox

What company does Robert Knox work for?

Robert Knox works for Moose Toys

What is Robert Knox's role at the current company?

Robert Knox's current role is Director, Global Marketing - Bluey at Moose Toys.

What is Robert Knox's email address?

Robert Knox's email address is ro****@****tel.com

What is Robert Knox's direct phone number?

Robert Knox's direct phone number is +131025*****

What schools did Robert Knox attend?

Robert Knox attended Rice University - Jesse H. Jones Graduate School Of Management, Texas Tech University.

What skills is Robert Knox known for?

Robert Knox has skills like Social Media Marketing, Marketing, Public Relations, Social Media, Marketing Strategy, Market Research, Press Releases, Management, Research, Internal Communications, Facebook, Business Development.

Who are Robert Knox's colleagues?

Robert Knox's colleagues are Matt Perry, Lillian Last, Belinda Cuddon, Alicia Pring, Charlie Oates, Craig Bruyn, Joanna Herd.

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