Rebecca Koppel Email & Phone Number

Miami, Fl, Us

Miami, Florida, United States

Miami, Florida, United States

Greater New York City Area

Greater New York City Area

Current job functions include: - Developing a platform of amenity programming (including paint nights, golf clinics, and outdoor movie nights) and resident services that are offered portfolio-wide (13,000 apartments) to drive resident engagement - Sourcing and managing vendor relationships to offer on-demand lifestyle services and negotiate favorable pricing for residents - Creating proposals and budgets portfolio-wide (twenty-five buildings) outlining recommended programming and social activities- Writing, designing and giving presentations to building owners and asset managers; following-up to finalize annual budgets and schedules for approved programs and events- Identifying metrics and targets for resident programming participation - Analyzing program metrics and developed quarterly reports and strategies to improve or maintain results - Creating an immersive smartphone app for residents, the RoseLife App, that promotes resident engagement - Designing a rollout plan and marketing materials for the RoseLife App including flyers, door hangers, and email blasts- Launching the RoseLife App to thirteen buildings (5,000+ residents) and counting

Greater New York City Area

- Generated weekly marketing status reports to senior leaders and ownership to provide performance analysis, strategy recommendations and ensure all projects are completed on time and within budget constraints- Developed marketing plans including target market, positioning, and strategy for new developments and re-positioning of maintenance properties - Coordinated the creation of marketing collateral for all maintenance leasing buildings (including signage, photography, floor plans, business cards, printing needs, leasing office displays, website, etc.) resulting in increased brand awareness and recognition and increased traffic to our leasing offices- Coordinated and implemented innovative lead generation initiatives including special events, print and online media placements, direct mail, loyalty programs, corporate partnerships, and guerilla marketing campaigns - Assessed and reviewed collateral and leasing materials to ensure accuracy and adherence to brand guidelines, maintaining compliance & upholding brand reputation - Compiled weekly and monthly traffic reports and reported on the performance of various marketing channels to Clients and Ownership- Worked with senior leaders to assist with the creation of yearly marketing budgets ensuring an accurate and robust marketing program for the following year

Greater New York City Area

- Provided general administrative and marketing support to Managers of Residential Marketing which lead to efficient office operations and increased responsibilities- Created and distributed “Rose Associates Broker Blast” e-mail blasts to a list of over 5,000 brokers three times weekly (Deal of the Week, Featured Residence and Concessions Hot Sheet) leading to increased traffic in our leasing offices- Supported special events for Residential Leasing & Sales, Corporate Marketing, Retail Leasing and Leave it to Max (concierge program) - Daily monitoring , responding, and monthly reporting to Senior Executives of online reputation via BirdEye system - Assisted with marketing coordination for all maintenance leasing buildings including signage, photography, floor plans, business cards, printing needs, leasing office displays, etc.

Nyc

Responsibilities include helping to create and distribute press releases and correspondence for clients, including authors, entertainment and lifestyle brands; pitching national publications for media coverage; Orchestrating and managing promotional events for clients; Providing administrative support to President and Senior Vice President of Public Relations.

Greater New York City Area

Responsibilities include orchestrating and managing commercial, promotional and private citywide events with over 500 attendees each; Overseeing the Shakespeare in the Park summer event customer service and ticket requests; Organizing load in, set up and execution of main summer event, Adventures NYC.

Gainesville, Florida Area

Responsibilities included managing Twitter, Facebook and blog accounts, as well as assisting in the planning and management of monthly Artwalk events.

Great Neck, New York

Responsibilities included daily office maintenance, answering phones, and working and planning events including the Gold Coast Film Festival and monthly film series VIP parties.

Boca Raton, Fl

Responsibilities included maintaining websites for clients, writing press releases, and conducting research for clients. Other responsibilities included the planning and management of events like the Miami Dolphins Pep Rally in Downtown Boca.

Gainesville, Florida Area

Responsibilities included assisting COO in daily administrative functions and designing in-house employee social events including annual corporate picnic.