Robert Koshar Email & Phone Number

Austin, Texas, United States

Working with top tier clients in the entertainment, news, B2B/B2C, airline and manufacturing industries to guide operational and business processes.* Expert in bridging the gap between technical and business requirements; advanced ability in explaining technical concerns and objectives to non-technical management.* Communication to technical and development heads in justification for the LOE for Sales, Marketing and Corporate initiatives.* Assure and drive training initiatives for staff from startups to large scale enterprise environments.* Operational expert for integrations with DSP's , SSP's, exchanges and networks for O&O as well as non-O&O hybrid publishers.* Launching ERP/CRM/WMS solutions for both inventory and non-inventory clients (NetSuite).* Working in Web, Desktop, Mobile and in-App environments. * Evaluation and deployment of operational and business systems across multiple platforms (DFP, DSM, Operative, FatTail, SalesForce, exchanges, CMS's, custom solutions , etc...) in both locally hosted and/or cloud based solutions.* Product design or evaluation for monetization, product cannibalization, market demand and cross-department demands.* Data architectural analysis and deployment for new structures; both ad delivery platforms as well as site analytics platforms (Google Analytics, Omniture)

Greater New York City Area

The Director of Ad operations role managed the teams responsible for: Ad Operations, Campaign Management, Inventory/Yield, Ad Product, Billing Reconciliation and all vendor relationships pertaining to digital media. Hired to elevate existing staff's technical and professional proficiencies as well as on-board top talent. The role owned the process, procedure, SOX compliance and all vendor compliance from pre-sales prospecting through billing reconciliation. * Worked directly with marketing and sales for Programmatic and Native initiatives (Polar, in-house solution); including available products, feasibility and cross departmental requirements.* Evaluation and analysis of Programmatic/Ad network stack leading to a complete overhaul and increasing revenue for non-direct inventory for video, display and affiliate partners.* Increased international monetization by over 300%.* Lead the redesign of the CMS Video asset tagging platform to accommodate business needs and advanced ad targeting using the Ooyala and a custom player with the Freewheel platform.* Increased the integrations and utilization of SalesForce → DSM → DFP to assure accuracy and accountability.* Owned prioritizing of site ,product, marketing and sales initiatives by working with all divisions across the digital ecosystem for media impacting changes and initiatives.* Launched Adobe Audience Manager to merge disparate data sources from online as well as offline.* View-ability (MOAT, DoubleVerify) execution with eventual process and management changes.

Greater New York City Area

Function(x) Viggle was created by well-known media entrepreneur Robert F.X. Sillerman in February, 2011. The company leverages the scale and richness of digital/mobile technology to develop next-generation consumer, media and entertainment businesses. Viggle is a custom app-only business model to utilize an intricate points/rewards system; the first of the kind for in-app media. My role as VP of Revenue and Ad Operations was the first role created for this area of the newly formed company and included:* Fully on board Ad Operations, Inventory/Yield, Ad Tech and Ad Revenue staff to form the team.* Technical work with JSON, Hadoop and system developers to join the business model with current ad server abilities and subsequent custom changes in logic.* Full product input, QA and specifically aligning the product with strict business rules for user point redemption and risk management.* Co-lead the product selection for the back-end billing systems for a ground up launch.* First point of contact for agency, direct and internal clients for all aspects of the media business.

Greater New York City Area

TechNet was a newly created and fully autonomous business unit within the IDG family. The network was launched for purely non-IDG owned and operated publishers with a technology focus (B2B and B2C audiences). This role was hired to assume all responsibilities that had historically been outsourced; based on volume and revenue demands warranted bringing the revenue generating department in-house. I built the team which started with 1 employee to a total of 9 employees in the first year. These roles spanned Ad Operations, Campaign Management, Ad Product, Publisher/Partner Management for all affiliate sites and vendor relationships and selection. * Implemented best practices for policy and procedures from pre-sales until contract completion.* Redesigned and managed the launch of all publishers on a new platform and using GPT structure.* Executed a tiered structure to maximize revenue for a varied group of business relationships.* Lead the redesign of the Collective AMP product suite to increase transparency for senior management and affiliated publishers. * Designed and lead the international IDG TechNet Summit in Germany; IDG business unit executives from over 12 countries in attendance.* Launched initiatives in UK, DE and EMEA (systems, training, best practices and procedures).

Greater New York City Area

The Director of Media Operations was responsible for pre-sales contacting, Ad Operations, Campaign Management, Media Reconciliation, Inventory and all Ad Technologies for both WebMD (consumer) and MedScape (Professional) properties. The role was designed to relaunch 2 disparate Enterprise (DoubleClick Enterprise) ad servers into a single platform as well as launch an Order Management system (FatTail) with integration into SalesForce as well as Oracle Financials. * Complete migration to a single Enterprise platform to leverage large user data sets from internal data warehouses for increased targeting and monetization and behavioral analysis (YieldeX). * Extensive data integrations with internal and external partners for targeting, syndication, medical credits and utilization by global health organizations.* Business and ad tech owner of a $1,000,000 single initiative to streamline all Media Ops processing, delivery and fulfillment across the entire organization.* Increased 1 team by 200% over 5 months and the total division by 80% over 7 months. * Directed 4 teams with an initial headcount of 8 increasing to 22.

Greater New York City Area

Managed cross-functional teams and initiatives that administrated the ad server platform and operations across 10 global business units. Directed strategic planning and reporting based on R&D findings, IT resources, P&L and maintained positive working relationships with internal and external clients. Technical and business liaison for all Sales teams, media providers, and marketing with backend development and system teams. Evaluate new product initiatives for potential targeting, platform, device, and sales opportunities and subsequent presentations to the business leaders.*Achieved a 90%+ rating, 5 years running, with #1 for quality of service from clients, direct reports, and sales*Promoted from Project Lead to Product/Project Manager – 2002*Promoted to Operations Director - 2004*Recognition from 2 International executive management teams for excellence in designing, building and launching their local Ad Operation divisions

Greater New York City Area

Hired to troubleshoot client issues, strategic media planning projects, and execute custom reporting concepts. *Headed the implementation of post-click analysis goals for key agency and direct advertisers *Collaborated with senior management at top 10 clients and their respective publishers for best practices, IAB compliance, implementation and post-implementation analysis*Chosen to be a key member in the NetGravity acquisition and launch of DoubleClick DE

Responsible for entire campus emergency medical needs after office hours.

Adult Education instructor for 70% of all computer courses offered.Directed programs for inner-city students that introduced them to Publishing and corresponding tools and technologies.

Developed all training materials for course offerings.Individual as well as class instruction for clients.Client support services by phone or on-site

Master Of Business Administration - Mba, Media

Emerging Media in Digital

Bs, Dual Biology/Chemistry