Bobby Pearson Email & Phone Number

• Create and execute new team member onboarding, training and development across the organization to ensure every rookie has a solid plan and foundation within their first week.
• Drive national strategy for skills training on the basic fundamentals of the Learning Technology Representative (sales rep) position.
• Oversee the Salesforce (CRM) and Rookie Leadership Council members by setting standards and clear expectations.
• Collaborate with sales leaders (Regional Vice Presidents and District Managers) to analyze critical training needs.
• Set sales rep standards and expectations for selling to customers both virtual and traveling to work with them face-to-face.
• Analyze rookie gaps in knowledge and implementation throughout the year; revise and design training to address the gaps.

• Continued all duties from previous senior marketing manager role and picked up marketing a new discipline, Business Communication, growing portfolio management and growth to over $32M
• Managed and trained new marketing coordinator to help with team projects

• Promoted for performance, collaboration across teams and willingness to help train colleagues
• Continued all duties from previous marketing manager role
• Picked up marketing company audience response partnership with Poll Everywhere
• Developed and grew two additional employees as part of the McGraw Hill mentoring program

• Created and executed strategic go-to-market plans to manage and grew a national, $25M Economics portfolio
• Positioned unique market offers to achieve unit growth of 43% over 4 years
• Grew digital awareness to develop renewable, long-term customer relationships resulting in 225% digital activation growth
• Nominated for Marketing Manager of the Year (2019)
• Developed and grew two employees as part of the McGraw Hill mentoring program
• Partnered with stakeholders to write and develop portfolio positioning and messaging in alignment with corporate strategy, and ensured they were effectively communicated to all constituents

• Successfully managed and developed $2.2M territory consisting of 12 universities between Richmond and Virginia Beach, VA
• Increased sales 6.1% the first year by moving customers to new products
• Grew digital revenue 31% in 2016 and 77% in 2017 (YTD) by driving implementation and improving channel partner relationships
• Secured 12 inclusive access agreements at new accounts in the first half of 2017 which tripled annual YOY renewable revenue
• Served as the rookie rep trainer for the Atlantic region (Florida to Maine) to onboard new reps, coach and empower their success
• Actively served as district trainer and Salesforce mentor

Virginia Beach, VA, US

• Developed and implemented public relations and communications strategies that enhanced the brand
• Managed complex crisis and issue communications using self taught techniques
• Strategized, planned and executed integrated web, social and mobile marketing initiatives
• Created and executed a system-wide health care reform communications plan for 30,000 employees
• Led marketing and communications strategies to assist health systems setting up new health plans
• Listened to customer’s communication needs and identified tactical steps to exceed their goals

• Managed and motivated 45 employees by creating a positive work environment
• Maintained a balance between employee and customer satisfaction by addressing and resolving customer complaints and by motivating employees to complete tasks effectively and efficiently
• Reached out to each customer to verify that they were happy with both their meal and service
• Grew sales by generating new business through social media and by introducing new event promotions
• Supported the owner in growing the business by cutting costs and boosting profits
• Learned how to operate a business with annual sales exceeding $2.2 million

Norfolk, Virginia, US

• Provided clients with strategy, planning and hands on support for the development and management of integrated web, social and mobile marketing initiatives
• Recommended and launched a social media marketing campaign to introduce a new product in the U.S.
• Consulted for clients onsite across the U.S. to meet their marketing and communication objectives
• Trained colleagues on the best practices for invoicing clients and maintaining accounting records
• Learned to be self-motivated by working directly with boss and colleagues only a few days a month
• Managed multiple projects in a startup environment and learned how to build a business

• Sold ministry vision and successfully solicited donations to cover all living expenses for an entire year
• Mentored college students on a weekly basis by listening to their needs and offering solutions
• Planned weekly staff meetings and organized new ways to engage students on their schedules
• Created an approachable environment for students and faculty to raise their concerns

• Facilitated essential business office functions using Automatic Daily Processing (ADP) to stock new vehicle inventory, track the service department accounting records and title vehicles with the DMV
• Learned how to manage and operate a regional car dealership
• Company sold to Crossroads of Lynchburg then Berglund Luxury

Ba, Economics

Study Abroad, Spanish

Ged