Versus Creative is a strategy firm with specialization in digital platforms, culture marketing, strategic partnerships, and experiential activations.We produce tactical audience engagement solutions with on- and offline functions. Versus Creative houses a best-in-class social team, industry-acclaimed thought leaders and a track record for building innovative experiences that deliver impactful results for our clients.Current/Recent clients Festivals: Coachella, Stagecoach, Camp Flog Gnaw, Desert Daze, Hangout Festival, Day N Vegas, Soundset, Splash House, Bumbershoot, Rolling Stone x Fridays for UnityArtists: Vampire Weekend, Solange, The Grateful Dead, Joni Mitchell, CHVRCHES, Rage Against The Machine, DRAM, Jack White, Raconteurs, The George Harrison Estate, The Grateful Dead, Bonobo, Smashing Pumpkins, Glass Animals, Djo, Rufus Du Sol, Lindsey BuckinghamCompanies: Goldenvoice, Instagram/Facebook, Oatly, Spotify (RapCaviar & Hot Country), Amazon Music, Rockstar Games, Sofar Sounds, Discogs, Wave XR, Monotone, Third Man Records, LVRN Rhymesayers, Vinyl Me Please, Warner Records, Columbia Records, BMG, 88 Rising, The Artists Den, the American Flag Football League, Los Angeles Memorial Coliseum, Ice Cube's BIG 3, YouTube Music, Gimlet Media, Public Records NYC, Playboy.Owned Projects: OFFAIR Records, 50on50

Digital business development, marketing, and strategy for Soundgarden, Animal Collective, Portugal. The Man, Chromeo, Tears For Fears, Death From Above 1979, and John Legend. And managed Morrissey for a week.

A unique mix of strategist, content expert, and campaign director across social media platforms (Facebook, Twitter, YouTube, Spotify, etc) for brands, festivals, and talent.

Worked in various capacities at Warner Pictures’ music department and record label: New Media/Digital Strategy, Business Development, and Music Supervision.

Provided artist scouting support to Rick Rubin's American Recordings by keeping the A&R department aware of up and coming artists and setting up potential new artist signings.

Worked in various capacities at New Line Cinema’s music department and record label including new media/digital strategy and A&R support by scouting and signing new talent for the record label.

Served as assistant to Promotions Department for Epic Records, Columbia Records, and Sony Urban on the west coast. Built relationships with commercial radio to gain airplay for Sony/BMG artists.