Cookin!

Worked as a Senior Product Marketing Manager. Responsible for demand generation and UX improvements, product augmentation.It was not the right fit.

I specialize in product marketing strategy, campaign strategy, and proficiently lead generation efforts within the realm of AI-based Insurance and Wealth solutions at IntellectAI. My role involves formulating comprehensive strategies to promote and position products effectively in across NA, UK and EU. Through targeted campaign initiatives, I contribute to the successful promotion of IntellectAI's offerings, ensuring alignment with business objectives and market demands. Additionally, I am actively engaged in spearheading lead generation activities, leveraging my expertise to drive meaningful and sustainable results.

A creative studio and multidisciplinary design house that specializes in branding & creative communication.Requirement –To manage key accounts on a day-to-day basis & continuously provide strategic options to clients in need of –• Digital marketing strategy for clients • Product marketing support for clients• Brand management – Social & PR communications• Event management branding & digital activations supportClients handled for Whoa Mama –1. K7 ComputingK7 Computing is one of the earliest and most accomplished cyber security companies protecting more than 25 million clients worldwide against threats to their IT environment.Industry - Cybersecurity Responsibilities –• Multi-channel user acquisition strategy• Lead workflow optimization changes and creating development backlog for product and experience management – Project consulting & managementMarkets – N America, N Europe, MENA, SEA, ANZ2. SocioLadder & SocioLyfSocioLyf is an upcoming product in the UAE that allows consumers to convert purchase discounts into charity donations during point-of-sale (POS). Was offered a direct consulting position based on my engagement with them. Prior to that handled creative deliverables including –Responsibilities - • Brand positioning with leadership team at Whoa Mama• Deep-market opportunity research• Consumer behavior research• Channel marketing strategy• Production of a market entry promo-video for the UAE marketMarkets – UAE & India3. X1Racing League & X1 eSports LeagueX1Racing League is India’s first professional franchise-based motorsport league. X1 launched in India in 2019, with 6 teams and 24 race drivers, both men and women. Responsibilities - Event branding & management (Buddh International F1 Circuit & Chennai MMRT)

Zudo is a technology partner to IEC Abroad, an international education consultancy. My responsibilities included -• Demand-gen - India (Social, Website management, Landing pages, SEO strategy, SEM strategy)• Acting in-house marketing strategy consultant to business-units in the UK, Europe and MENA markets.• Formed the team and defined the process to offer MarkOps support to IEC Abroad’s BUs across UK, MENA, Thailand and India.• Deployed and managed multiple successful lead-gen campaigns across India, MENA & UK.• Training new resources on marketing functions, process, technology and practice.• Established an agile-process and implementing the technology for MarkOps.Note: Assumed multiple IC roles along with function management role including that of - product marketer, content writer, design instructor & strategy consultant for sister organizations - NCG & IEC Abroad.

A pioneer and market-leader in loan automation solutions across all verticals for 95% of the nationalized banks in India. • To establish the digital marketing team by hiring and training new resources; setting up the tech stack & MOps.• Product marketing• Digital marketing strategy• Content marketing strategy• Case Studies• Pre-sales presentations for all products• Competitive intelligence – product & business• SWOT analysis• Market segmentation analysis• Buyer persona analysis• Product documentation management• UI/UX feedback & changes

The world’s largest provide of HCM solutions with over 130,000 clients worldwide.Responsibilities – Reported to the Head of Marketing for ASEAN ADP Inc. on all marketing campaigns• Demand-generation from ideation to analytics for ADP India, ADP Philippines and ADP Singapore• Website management for ADP India, ADP Singapore & ADP Philippines• Social media and community management of ADP’s Bridge, a ‘clients-only’ interactive platform supported by legislative heads of various regions.• Deployed multiple lead-gen campaigns with industry research & insights valuable to HR professionals, supported by ADPRI.• Events – Organized multiple marketing events across India, bringing together more than 200 unique B2B prospects and 100+ clients under one roof as a part of the ADP Engagement Tour, 2016.• Partnered with key industry forums including SHRMi16, The World HRD Congress, NASSCOM etc.• ADP Won the award for ‘Best Payroll Software’ and ‘Best Payroll Outsourcing Solution’), CIO Magazine PR• Won EUREKA Award for Excellence in performance - ‘Employee of the month’ Sept, 2016Peripheral & volunteered responsibilities –• Cross & up-selling campaigns w/ account mgmt. & sales• Managing ADP blogs• Case-studies• Webinars• Deploying the legislative monthly newsletters• Creating & deploying client communications• Inside-sales supporter• Lead-nurturing consultant• Process diagnostics• Knowledge management

The distribution division of a 25-year-old parent company within the education sector. Sector & Industry – EducationResponsibilities –• Digital Marketing – PPC & Social Media Management• Integrated Content Marketing• Direct B2B sales• Interactive digitization of CBSE & ICSE school syllabus into e-learning content for education platforms.

Habiliss Virtual Assistants is a B2C organization that provides digital concierge services to the European and Northern-American C-suit execs.Responsibilities –• Content cluster strategy• SEO strategy & management (On site, Off site & Technical w/ Developers)• Content Writing• Website management• Social Media ManagementMarkets – North America, UK and Europe

Developed and subsequently managed business presentations for Business Analysts & Consultants.

Provided financial transaction support and overall account management for Citibank customers.