Kushal Kumar Email & Phone Number

Pune, MH, IN

Pune, Maharashtra, India

• Owned Business Performance:
• headed end-to-end oversight of the marketing funnel, taking responsibility from initial impressions to final business volumes.
• Spear Strategically managed and improved conversion ratios across various stages of the marketing funnel.
• Owned and enhanced the cost of acquisition for outbound (paid) channels at a portfolio level, contributing to increased overall cost efficiency.
• Agency Management and Collaboration:
• Forged and nurtured sustainable relationships with both external and internal partners.

Pune, Maharashtra, India

• Google Ads Specialist:
• Initially hired as a Google Ads specialist with a focus on driving experiments leveraging the existing customer base and ensuring the maximization of Cost of Acquisition (COA) reduction.
• Operational Cost Reduction:
• Achieved a notable 6% reduction in operational costs by efficiently migrating and setting up Google Ads internally.
• A/B Test Campaigns and Affiliates:
• Executed impactful A/B test campaigns for Insurance and Personal Loan, resulting in an impressive 60% reduction in COA.

Bangalore

► Collecting and Analyzing data for large online SEM advertising campaigns with primarily Google, Yahoo & Microsoft.► Account Planning, Forecasting, Reporting & Data Analyses from various sources on regular basis.Planning: Budget planning (Location-wise, seasonality, etc.)Forecasting: Revenue forecast, staying on budget with maintaining Target.

Pune, Maharashtra, India

Responsibilities: ► Campaign Planning & Forecasting, Account Management, Account Analysis, Monthly Performance Analysis and Reporting.► Creating & Managing Google Ads Campaign in Search, Display, Video and Gmail for Pune Market.► Keyword Research, AD Copy Creation (Ad content)/Optimization & Competitor Analysis.► Constantly looking for new opportunity in.

Pune Area, India

Responsibilities: ► Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns ► Track, report, and analyze website analytics and PPC initiatives and campaigns► Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. ► Optimize copy and landing.

Bengaluru Area, India

Responsibilities: ► Identifying and appointing dealer for deeper market penetration and reaching in depth market share.► Analyzing and comparing sales plans with the last year base and implementing appropriate sales activities to achieve sales targets.► Overseeing the sale activities of products thereby achieving increased sales growth.► Assisting the.