Kushal Kumar Email & Phone Number

Pune, Mh, In

Pune, Maharashtra, India

• Owned Business Performance:• headed end-to-end oversight of the marketing funnel, taking responsibility from initial impressions to final business volumes.• Spear Strategically managed and improved conversion ratios across various stages of the marketing funnel.• Owned and enhanced the cost of acquisition for outbound (paid) channels at a portfolio level, contributing to increased overall cost efficiency.• Agency Management and Collaboration:• Forged and nurtured sustainable relationships with both external and internal partners.• Defined and monitored agency KPIs, actively driving performance improvements.• Ensured the implementation of efficient workflows within the agency, leading to the timely and accurate billing in alignment with agreements.• Collaboration with In-house Teams:• Collaborated closely with in-house content analytics and business teams, fostering a culture of clear accountabilities and performance assessment.• Established avenues for periodic reviews and course corrections, emphasizing Key Performance Indicators (KPIs).• Key Performance Indicators (KPIs):• Monitored and optimized critical KPIs including Share of Impression, Audience Reach, CTR for Ad-group creative and ad-copy, Cost of Acquisition, Ad-Quality Score, Channel Mix, Business Delivery Targets, and Funnel Conversion.• Worked collaboratively with internal teams to communicate metric-driven objectives and formalized review periods for continuous improvement.

Pune, Maharashtra, India

• Google Ads Specialist:• Initially hired as a Google Ads specialist with a focus on driving experiments leveraging the existing customer base and ensuring the maximization of Cost of Acquisition (COA) reduction.• Operational Cost Reduction:• Achieved a notable 6% reduction in operational costs by efficiently migrating and setting up Google Ads internally.• A/B Test Campaigns and Affiliates:• Executed impactful A/B test campaigns for Insurance and Personal Loan, resulting in an impressive 60% reduction in COA.• Successfully on-boarded multiple affiliates, including prominent platforms such as Phone Pay, Money Control, Coupon platforms, and App-based platforms.• Innovative Campaign Strategies:• Implemented innovative strategies, including the on-boarding of CRETIO for utilizing first-party audiences.• Led Discovery and engagement campaigns for Video Advertising across various platforms, including CTV, OTT, and online video platforms.• Achievements and Recognition:• Significantly reduced Insurance Lead cost from Rs. 200 to Rs 25 by implementing a Propensity-based audience strategy.• Campaign and Asset Performance Management:• Owned the campaign health scorecard across platforms and channels, ensuring a data-driven approach to performance assessment.• Conducted A/B and/or Multi-variate tests on outbound (paid) channels, ensuring optimal campaign performance.• Tools & Processes:• Demonstrated strong hands-on experience in creating world-class campaign structures across various platforms, including Google Ad- words, FB, and other DSPs.• Owned media budget management and developed subsequent bid strategies.• Proficient in utilizing best-in-class tools for outbound marketing, such as Google suite, Ad-words, Google Shopping, FBx, etc.

Bangalore

► Collecting and Analyzing data for large online SEM advertising campaigns with primarily Google, Yahoo & Microsoft.► Account Planning, Forecasting, Reporting & Data Analyses from various sources on regular basis.Planning: Budget planning (Location-wise, seasonality, etc.)Forecasting: Revenue forecast, staying on budget with maintaining Target ROI.Analysis: Keyword Analysis, Campaign Level Analysis, Ad copy Analysis (creative analysis), Ad Scheduling, Bid Strategy Analysis, etc.Reporting: Account Level Weekly Reporting & Monthly Reporting.► Tactical & Strategic Recommendations base on performance data.► Majorly Dealing with Industries E commerce, Insurance, Real Estate & Software.Handling Campaigns for US, UK & Canada Markets.

Pune, Maharashtra, India

Responsibilities: ► Campaign Planning & Forecasting, Account Management, Account Analysis, Monthly Performance Analysis and Reporting.► Creating & Managing Google Ads Campaign in Search, Display, Video and Gmail for Pune Market.► Keyword Research, AD Copy Creation (Ad content)/Optimization & Competitor Analysis.► Constantly looking for new opportunity in the area of PPC (SEM) will be implementing most appropriate tested measures.► Interact with creative & developer team to make necessary changes on website to improve campaigns performance.► Optimize copy and landing pages for better search results.► Creating & Managing Social Media Campaigns on platforms like Facebook, LinkedIn for Lead Generation.► Suggesting Business solutions in the field of Digital Marketing like creating proposals, suggestions on CPA, CPL of various industry segments.► Social Media Calendar posts Planning and Execution with the help of Hoot Suite& Buffer.► Suggesting Design Ideas or thoughts for digital campaigns like ad designs and landing page designs for better ad results.

Pune Area, India

Responsibilities: ► Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns ► Track, report, and analyze website analytics and PPC initiatives and campaigns► Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. ► Optimize copy and landing pages for search engine marketing.► Perform ongoing keyword discovery, expansion and optimization.► Research and implement search engine optimization recommendations.► Research and analyze competitor advertising links.► Work with the development team to ensure SEO best practices are properly implemented on newly developed code.► Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.► Identify social media opportunities and develop an actionable plan for execution.► Create, maintain and execute a social media editorial calendar and posting schedule.► Monitor the performance and make continuous improvements to the structure, keyword list and ads of paid search campaigns.► Proactively make strategic PPC campaign recommendations.► Develop and integrate content marketing strategies.► Reporting to the Director of the company.

Bengaluru Area, India

Responsibilities: ► Identifying and appointing dealer for deeper market penetration and reaching in depth market share.► Analyzing and comparing sales plans with the last year base and implementing appropriate sales activities to achieve sales targets.► Overseeing the sale activities of products thereby achieving increased sales growth.► Assisting the dealers in achieving the targets and providing them with training ensuring the seeding of new product in right channel.► Solving the issues of the dealers for making smooth business relation.► Ensuring the profitability of the dealers, in alignment with organization’s policies.