Business Intelligence Lead
CurrentLead Business Intelligence (Apr 2024 – Present)* Spearhead the implementation of business intelligence strategies, providing actionable insights for leadership to optimize decision-making.* Collaborate with executive management to prioritize business and data needs, ensuring alignment with organizational goals.* Lead efforts in process optimization, leveraging advanced data models to identify and implement improvements in operational efficiency.* Oversee data quality control through rigorous KPIs, ensuring accurate and reliable information for business decisions.Senior Business Analyst (Apr 2019 – Mar 2024)* Transformed the Monthly Revenue Process, reducing operational inefficiencies and shortening the timeline from 15 to 7 days.* Streamlined the Payment Collection Process, integrating data from multiple sources while maintaining high data accuracy standards.* Played a pivotal role in designing and implementing key features for the in-house CRM, enhancing its capabilities and user experience.* Prepared detailed business P&L reports, delivering critical financial insights to leadership.* Actively mentored new team members and interns, fostering a culture of collaboration and problem-solving.Business Analyst (Jul 2016 – Mar 2019)* Developed a highly accurate (85%) Projection Module using machine learning algorithms (Decision Trees, Random Forest), widely adopted across departments like Sales, Finance, and Operations for strategic decision-making.* Led the creation of a centralized data repository, streamlining data extraction, cleaning, and mining processes for easier access by relevant teams.* Innovated Excel models for deeper analysis, including: - CAN Industry Benchmarking: Developed a model to analyze user behavior across industries, driving revisions to CPC pricing models. - Client Churn & Cohort Analysis: Built tools to assess client behavior, helping teams focus on key clients and optimize average order size.
