Robert Lacroix Email & Phone Number

Longueuil, Qc, Ca

San Francisco, California, Us

At Hinge Health, our mission is to improve the lives of people suffering from chronic pain — starting with musculoskeletal conditions like back and joint pain.

Montreal, Qc, Ca

At wrnch, we provide frictionless motion capture and activity recognition, using AI to digitize human motion and behavior from video.

Orlando, Florida, Us

Re-tooled the Engineering department at Directed, focusing on process, project prioritization, communication, and KPI-based execution management. Led the team that optimized the product firmware production pipeline that resulted in Directed achieving and maintaining a clear leadership position within 6 months of my start date. The team introduced a number of innovative products under my leadership, cementing Directed as the clear innovation leader in its market.

San Jose, Ca, Us

Re-tooled the innovation management process to propel IP and product generation. Oversee a 50-person team across Canada and the US in the development of new products and enhancement of existing products. Create the multi-year innovation and product roadmaps with a major focus on designing products to penetrate adjacent markets and expand opportunities in the application space in mobile. Participate in key sales meetings in China, Korea, and Japan. Key contributor in next-gen product architecture initiatives and future business strategy with a current focus on migrating to a SaaS-based model.- Increased patent application rate by 500% over a 4-year period. - Re-engineered the product and support structure to align with the Chinese geography and technology model. Achieved major design wins with Huawei and Xiaomi.- Launched new software products, in the form of SDKs, for mobile content markets. Secured the world's 1st haptic-enabled mobile video advertisement for Opera Mediaworks.

San Jose, Ca, Us

Oversaw a team of 25 in the design and delivery of products and reference designs for all business units. Relocated to San Jose headquarters to rebuild the touch interface products team, hiring 8 new team members and focusing on a critical product manufacturing problem (NPI) for a multi-million contract. Continued to oversee the mobile solution offering and collaborated with product management to define and execute core product improvements and product line extensions. Ideated a new product line and partnered with marketing and business lead to create and market a profitable IC-based solution. - Turned around a failing NPI and achieved production of 20,000 units for customer.- Identified a derivative product from the NPI recovery project that led to delivery of touchscreen haptics to the auto industry in the 2012 Cadillac CUE infotainment module.- Recommended the integration of haptic feedback software into several IC product offerings for Cypress, Atmel, PIC, and Texas Instruments.

San Jose, Ca, Us

Architected, sold, and integrated Immersion’s mobile software stack, VibeTonz Mobile Player, and VibeTonz SDK product lines. Led up to 15 developers across Asia and North America. Managed new product introduction, maintenance release development and future product versions. Also served in an operational leadership role as the Montreal Office General Manager, defining and leading local governance for 20 team members in Montreal. - Led full product lifecycle for a software product that became Immersion’s most profitable product line, reaching 50M units shipped by 2008. - Secured key contracts with Nokia, Samsung Telecommunications, and LG, by showcasing a highly scalable offering that was easily ported to client's OSes and RTOSes.

San Jose, Ca, Us

Led firmware development in the Montreal office. Delivered a Windows 2000 WDM driver for reference force feedback firmware implementations that was utilized in PC gaming peripherals.

Saint-Hubert, Quebec, Ca

Worked on a variety of projects in software development, including an embedded processing system for a pantograph-style haptic device, various Linux drivers for FireWire to interface with a Schilling robot arm as part of a Matlab Simulink distributed model space station arm simulator, and upgrades to boot loader firmware for the CSA's microsatellite development program.

Developed firmware for PenCAT Pro 2.5d haptic pen device. Worked closely with EE contractor to select processor and worked with software team to assist with the development of communicating haptic primitives to the device from the host PC.