Ladeidre Robinson Email & Phone Number

Woodland Hills, Ca

Produced designs based on research and the development of concept sketches, user flows, wireframes, mockups and prototypes. Robinson lead the development of style guides and pattern libraries for Farmers digital applications. Working closely with the development team to implement company goals, Robinson gathered and evaluated user requirements with project managers to redesign existing UIs and present design concepts to project stakeholders. Driven to bridge the gap of communication between designers and developers Robinson fostered collaboration across teams to improve design development and consistency.

Calabasas, California

Provided graphic design and brand development for collateral material, social media, proposals, presentations, advertising campaigns, displays, conferences, promotional items, web pages, emails and videos. Worked collaboratively with all members of the Marketing Department to plan, assess, create and produce effective visual solutions for consumer, loan officer, real estate agent marketing, communications and branding initiatives.This position served design and branding requirements for all Skyline Financial Corp. brands including Skyline Home Loans and Madison Lending Group.My key responsibilities included:- Providing design recommendations, expertise and leadership in the creation of all corporate, loan officer, referral partner, and recruitment projects.- Connecting creative concepts with business objectives to create relevant concepts and designs.- Identify most effective ways to communicate messaging in print and electronic media using color, type, illustration, photography, animation, and other design techniques.- Assist marketing team with the collection of information, resources, trends and solutions related to design and production; provide recommendations to team in creating effective marketing material.- Manage corporate branding including development of logos, typography, color palette- Ensure that all design materials reflect positively on the Company brand and meet compliance requirements.- Create and present exceptional creative concepts with thoughtful design rationale and reasoning.- Proofread and edit content to ensure clear, concise, grammatically correct messaging.- Communicate with design related vendors including printers, promo item suppliers, stock photo/video sources, etc. to ensure high quality work and timely execution

Robinson works with the Kirkland's Marketing team to create visual assets. Her responsibility is to ensure that an appropriate consistent graphic design that is executed throughout the brand: in-store, in-print and electronically. Robinson interacts closely with the Marketing team, the Merchandising Creative Liason, Visual Merchandising and Store Operations teams on graphic elements that support brand image at the retail store level and strives for consistent look, flawlessly executed across all channels and markets.- Work closely with the marketing team to reflect Kirkland's brand at the in-store, retail level.- Serves as the primary designer and producer of assets for all internal marketing communications projects.- Creates and manages signage for the Store Operations team and provides images to merchandising team for use on the BOS sign files.- Research, identify and interact with multiple vendors and resources as need to produce assets for internal marketing projects.- Creates PowerPoint templates and other graphics for meeting materials that will be distributed in stores and to field and corporate leadership and management meetings.- Creates emails, flyers, and coupons, to support Store Development team for store openings and closings.- Demonstrates innovative approaches using modest budgets- Participate in creative meetings for overall branding strategies- Assist in setup and management of photo assets within the framework of Kirklands.com- Content planning and file prep to slices for HTML coding. - Prepare text/rich-text coding and assist with the email testing process.- Facilitate coupon code set up.

"Great design is the result of blending art, psychology, and unbridled talent. We take all those facets and make it into something perfect for whatever you are looking for." -Plan Left Creative Services DepartmentGraphic designer responsible for producing well thought out concepts and creative work useful for both print and web. Responsibilities include web design as well as styling Wordpress and Drupal content management system website builds using knowledge of Css3.

Muncie, Indiana Area

Co-writer of the eBook chapter “Explain Away” with Kelly Meredith on Microaggressions and Language of prejudice. Creative Director & Photographer, responsible for producing the brand identity, website design, event invitations and promotional material for AHAA. As Lead Designer I professionally and effectively work to assist others with the production of graphic design material. Teaming up with 14 other students I am communicating and collaborating ideas to organize a showcase that effectively educates people about prejudice and how to successfully break prejudice habits.

As a Graphic Design Assistant at Ball State University's Integrated Learning Institute my responsibility is to design appealing and easy to follow page layouts for instructional courses .-Editorial Design

Muncie, Indiana

•Design logos, booklets, posters, brochures, promotional material, information graphics and website designs for clients•Work with a team of 12 designers to develop client materials•Critique and advise the work of team members•Manage to produce high quality work in a one week to two week turn around of project request