Rafael Lajud Email & Phone Number

Mexico

Achievements:-Creation of the corporate structure to operate 4 Brands.-Establishment of controls, processes and politics to unify operating criteria.-Actualization of Audited Income Statements from 2016 to 2022.-Increase in invoicing for Toyota Brand of 28% and 38% in profit.-98.5% score in Dealer Score Card for Toyota.-Second position nationwide in Financial Services share.-Increase in invoicing for KIA Brand of 32% and 41% in profit.-Second place nationwide in CSI.-Apperture of Chirey Brand in Veracruz PMA.-Apperture of Geely Brand in Veracruz PMA.

Mexico City, Mexico

Mexico City Area, Mexico

National Head of BusinessAchievements:-Strategy definition and internal reengineering to stabilize financial KPIs and achieve commercial growth.-Consolidation of national coverage, launching of new products, and business partnership schemes, positioning Garantiplus in 2 years as the second Warranty Company in Mexico.-Sales growth of 280% in 2019 and 83% in 2020.-Expenses diminution by 26%, while increasing geographic coverage and Dealer volume.-An evolution from a negative collection portfolio of 6 months to a positive one of just 30 days.-Recovery from a negative net margin in 2018 to a 2 digit positive net margin despite COVID 19 pandemic situation.

Mexico City Area, Mexico

Responsible for key projects development and deliveryAchievements:-For Jaguar / Land Rover, Latin America and Caribbean, responsible for Bussiness Performance Training for Managers and Directors, including UK content adaptations and coordination for the LACRO Region. The satisfaction note of 2014 by the Directors in the program is the highest in 7 years, resulting in the assignation of the coordination of both the skills and Technical Training Coordination for the LACRO Region for 2015. Since then, the deployment of the Costumer First Program has improved the overall satisfaction in the LACRO markets by 4%.-Development and implementation of the RPM (Retail Performance Management) for BMW Mexico, dedicated to improve the marketshare of key distributors, the result in Mexico is now a growth of 7%, wich was recognized by the BMW head office in Germany with a recomendation to replicate the program in South America.-Creation of a direct consulting scheme for John Deere Industries LATAM in Mexico and Central America to identify aftersales client issues. The investigation and further After Sales Manager Training, obtained the highest satisfaction level in the LATAM zone in the last 5 years-Development and implementation of a market and feasibility study for Bardhal Mexico regarding energy drinks, in order to explore the possibility of an energy drink sold through Bardhal´s current distribution channel. The results and the corresponding business plan, determined the project's profitability and key points to define the product.-Development and deployment of the Advanced Financial Training for the Peugeot Sales Force in Mexico, being the first in the country developed to merge financial information of clients with product benefits. Achieving an improvement in the Sales Force turnover of 8%.

Business development and assurance of the commercial performance of the GE Sales ForceAchievements:-First cross functional evaluation of the company with an automotive industry perspective, to identify stoppers, reworks, and opportunities, as a result a reorganization was made on critical processes obtaining an improvement of 14% in the time to answer credit authorizations.-Creation and launching of the Commercial Training Area, defining objectives, strategy, structure and budget, achieving on the first months to stop the decrement in market share of the low profit dealers and obtaining an improvement on the high profit dealers of 4%.

Responsible for the Sales operation of Renault Mexico nationwide. Including processes, manuals, phisycal structure, training and HR management.Achievements:-Creation of the Manager’s Coaching Program in Human Resources Managment, reducing turnover in 12% and increasing sales conversion ratio in 24% on the Renault dealers.-Deployment of the first worldwide New Excellency Renault Plan oriented to costumer satisfaction on a network, achieving being the benchmark project of the American continent.-Design and implementation of the Franchise Methods and Process Manuals for the Mexican network, unique worldwide in the automotive industry to operate under a franchise base.

Responsible for the assurance of the product and commercial methods knowledge of the Renault dealersAchievements:-Development and deployment of the first Product Training Program in the Mexican automotive industry to include presentation events combined with test drives, achieving the top position on the independent AMIA ranking for 3 consecutive years.-Development and deployment of the HR and position program in the Renault dealers, including flowcharts, profiles and training, finishing it 6 months earlier with a cost reduction of 32% under the budget and achieving a sales increment of 13%-Design and deployment of the national hiring and training policy, achieving reducing the knowledge variation ratio to just 21%, the lowest of the Mexican automotive industry.

Responsible for the assurance of the Alter Sales field operation of the Renault dealersAchievements:-Deployment of the 100% of the after sales standard and methods in the first 15 dealers in order with the planning and with a cost reduction of 13% under the budget-Deployment of the first series of costumer satisfaction after sales standards, reducing the dissatisfaction rate from 21% to 12%, the lowest in Renault on the American continent.

Responsible for the definition and deployment of the commercial methods, processes and standards for the start of operations of Renault in MexicoAchievements:-Definition of the bases for the market studio before the launching of operations, participating in the decision to manage the Mexican dealers under a Franchise base, unique in its kind worldwide.-Project management of the first combined Renault-Nissan project in the world, the production of a Renault vehicle in a Nissan plant, achieving commercialization of the Scenic one month ahead of schedule and in order with the budget.-Definition, testing and validation of the Mexican client criteria for the product tests before the introduction of new vehicles, obtaining the key features for the equipment definition of Scenic and Megane Mexican versions.

Responsible for development of the workshops layouts and equipments

Resposible for the aftersales operations of the Dealer

Responsible for the preparation of Rally and Panamerican racing cars

Responsible for the race engine´s preparation

Industrial Design Bachelor

Education record