Working primarily in AI-related digital products, I've been driving product development, typically in hybrid roles across Design and Product, taking projects from concept to finished product through rigorous user-centred, data-informed design processes that span across UX Research and Business Development, facilitating rapid product validation and market readiness.

SLB is going through a digital transformation process, and I was hired to establish a Design practice and build a highly proficient team in its Norwegian Tech Center.
Some of my achievements in the first 12 months include:- Established the first UX team and practice at the Center level, serving six B2B programs (~30 products/services), with a charter of democratising access to Design and delivering impact at scale, using a new, more efficient organisational model, adopted globally in all other Tech Centers 2 months later.- Grew the team from 0 to 9, reduced onboarding time by 86%, and coached them into a high-performing team in 6 months despite the highly complex science domains.- Partnered with the Global Training Team to upskill and modernise Product Management with user-centric, UX-based training.

Although my tenure at Viasat can be divided by the time I spent leading Design at my program and working on special innovation projects (Viasat Ireland is a Center of Excellence and one of the primary locations for such projects), those were done against a backdrop of pet projects I pursued that allowed me to influence decisions and advance Design in the organisation.Some of my achievements include the following: - Created and owned the Product Vision for our program. - Led multiple workshops and other activities that made our cross-functional team a model to emulate across the organisation. - Created and ran the Design Internship Programme, a 6-month intensive program to source untapped talent in career changers. - Pioneered initiatives that led to the creation of a DesignOps practice, including team training, tool stack standardisation, etc.  - Collaborated and led local and international initiatives to advance our UX maturity level.

Worked primarily with early-stage startups, helping them build better products and get to market faster by adopting a user-centered product development approach and lean product validation frameworks. My most proud achievements fell under these two categories: - Communication and Storytelling: created compelling pitch decks and presentations that consistently secured funding for my clients. - Product Strategy and Development: ensured we "built the right thing, right" through concept testing and user validation by championing user needs and making user-centered, data-informed recommendations for improving the users’ experience.

Due to the small size of the team (3 to 5), my role was hybrid and spanned multiple departments and responsibilities (Design, Product, and Marketing) from which I highlight: - Responsible for developing the product vision, strategy, UX, and roadmap, as well as the tactical delivery of the solution. - Responsible for creating and implementing a new brand vision and strategy, plus a digital marketing strategy focused on brand building, recognition and growth.Among the many achievements, I'd emphasize: - Optimized most Product & UX metrics, including customer retention and satisfaction, following a UX Research driven redesign of the product’s end-to-end experience and the marketing website.  - Improved all business areas with design processes and methodologies, providing thought leadership, facilitating development, communication, team building and improving overall performance by bringing focus to areas lacking more experience. - Won Best Digital StartUp of the Year and The Grand Prix award, the highest accolade of The eir Spiders Awards, for outstanding levels of achievement in technology, innovation, functionality & interactivity coupled with a world-class user experience, at the 21st edition.

Note: in Oct 2015 Rapid7 acquired Logentries. See the experience description below for the combined time.

Hired to establish the first UX team and practice, I defined and led the UX strategy at Logentries until Rapid7 acquired it and our SaaS product was integrated into their entire product line, and our team joined theirs with a slightly more horizontal scope. - Brought processes and methodologies that made Logentries a more user-centered organization, evangelized UXD standards, providing thought leadership and guidance within the team and company. - Drove the inclusion of UX requirements into the product development process, the creation of cross-team tools, and the collection of key metrics to support strategic and tactical decisions. - Managed the product design process, concurrent multiple projects and activities, driving decisions, tracking issues while providing guidance and direction to the team, and preserving product goals.

Information Architect / Design Lead in the Continental Europe Site Redesign project aiming to establish a consistent Fidelity Digital User Experience across all their European websites while preserving the unique qualities of each local business and market.

Joined Apierian shortly after its formation, where I led a small team of contractors in a slightly hybrid UX/Product role.
Under this scope, some of my achievements included: - Guided the organization to become user-centered, introduced design processes and methodologies, improving the overall performance and focus. - Defined the product vision, translated business requirements and stakeholder requests into specifications, managed its design, development, and deployment process, while driving decisions and tracking issues. - Planned, designed, and developed an online eLearning platform in 3 months (clevercourses.ie). - Conducted audience, user, and stakeholder interviews, competitive audits, concept testing, usability testing, and market research.

In May 2011 I opened a small web studio, mblz.me (mobilize me), mainly devoted to mobile development, migration and integration in an effort to answer the growing volume of work I had in this area and to officialise a partnership with Pagelines, a SF based company, developer of the most advanced Wordpress Framework, of whom I was a recommended Professional partner. A month and a half later mblz.me led me to be contacted and offered a contract by Jugnoo, Inc, thus being placed in stand-by.

From October 2002 to February 2013, I have been working as an Independent Consultant, delivering services in Graphic and Web Design, Web Development, Consultancy, QA and Software Translation among others, for several clients based mainly in Europe and North America. Main areas of work include Web Marketing, Content Management & Strategy, Information Architecture, Advertising, SEO, SEM, Social Networking, e-Commerce, Responsive Web Design, Mobile conversion and optimisation, and Mobile UI & UX.

From July 2011 to August 2012, I have worked as a full-time Consultant for Jugnoo, Inc, a Social CRM startup company based in Toronto, Canada. My main duties were planning, development and maintenance of all company’s web properties.

From January 2006 to December 2008, I was responsible for all web-related aspects of 4 projects co-financed by the European Union and the European Social Fund within Measure 4.4 (Promotion of Equal Opportunities for Men and Women) of POEFDS (Operational Programme for Employment, Training and Social Development) for the Soroptimist Internacional Clube do Porto - Invicta NGO, including the planning, creation, management and support of those websites throughout their entire lifecycle, as well as the training and assistance to 4 editorial teams.

In 2005 I performed tasks in the areas of Web & Product Development Management, Web Design, Graphic Design, Web Development, Project Management for FCUP – Faculdade de Ciências da Universidade do Porto (Faculty of Sciences of Oporto University).

From 1999 to 2002, I worked at Cubo Mágico, LDA., as a Web Designer/Developer, Graphic Designer, and Project Manager in a multidisciplinary team who launched, managed and maintained a 19 website network in services, information and entertainment.

Web & Product Development Manager