Robin Lankton

Robin Lankton Email and Phone Number

Vice President of Marketing @ Public Products
Sarasota, FL, US
Robin Lankton's Location
Sarasota, Florida, United States, United States
Robin Lankton's Contact Details
About Robin Lankton

Award-winning creative marketing professional with 18+ years’ experience driving sustainable growth for variety of nonprofit and media organizations. Hands-on and authentic leader adept at conceptualizing and executing both traditional and online marketing initiatives that enhance company visibility, generate revenue, reduce costs, and improve communications. Strong aptitude for establishing brand identity for variety of audiences. Continuous track record of delivering quality results within fast-paced, complex, and highly dynamic environments. Business acumen complemented by strong academic background; achieved Master of Science in Internet Marketing.Specialties: Marketing Management – Strategic Planning – Branding & Positioning – Advertising – Creative Development – Promotions - Websites Design – Social Media – Special Event Planning– Collateral Development – Sponsorships – Media Planning & Buying - Public Relations – Media Relations

Robin Lankton's Current Company Details
Public Products

Public Products

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Vice President of Marketing
Sarasota, FL, US
Robin Lankton Work Experience Details
  • Public Products
    Vice President Of Marketing
    Public Products
    Sarasota, Fl, Us
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  • Observer Media Group
    Director Of Marketing
    Observer Media Group May 2018 - Present
    Sarasota, Fl, Us
    Responsible for planning, development and implementation of the Observer Media Group's marketing strategies, marketing communications, events and public relations activities, both external and internal for 12 newspapers, 6 websites, social media activies and 3 magazines throughout Florida.
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  • Gannett | Usa Today Network
    Client Strategy Director: Sw Florida (Naples, Fort Myers, Tallahassee And Pensacola)
    Gannett | Usa Today Network Jul 2016 - May 2018
    New York, Ny, Us
    Responsible for supporting revenue growth goals for local region through client strategy, business development and B2B marketing activities
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  • Naples Daily News
    Regional Marketing Director
    Naples Daily News Jun 2014 - Jun 2016
    Naples, Fl, Us
    Oversaw strategy, planning and execution of B2B and B2C marketing efforts supporting the Naples Daily News, Marco Eagle, Collier Citizen, and The Banner including web sites — from a central and cohesive perspective including audience metrics, research, branding, creative messaging, sales and circulation support.
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  • The Tampa Tribune | Tbo.Com
    Marketing Director
    The Tampa Tribune | Tbo.Com Jan 2013 - May 2014
    Us
    Rebuilt and strengthen the brand of The Tampa Tribune, TBO.com, CENTRO Tampa and 24 community newspapers, developed strategic and tactical marketing and communications plans designed to capitalize on market opportunities and generate consumer demand.
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  • Robinlankton.Com
    Chief Marketing Officer
    Robinlankton.Com Sep 2011 - May 2014
    Co-founded and established marketing services agency, providing marketing consulting services to small- and medium-sized businesses. Develop and execute innovative marketing strategies for variety of clients including artists, boat manufacturers, broadcast integrators, clothing designers, financial planners, real estate agencies and nonprofit organizations. Specialize in rebranding brands and building online marketing efforts to enhance consumer awareness and drive business growth.
  • Community Foundation Of Sarasota County
    Director Of Marketing & Communications
    Community Foundation Of Sarasota County Nov 2011 - Sep 2012
    Sarasota, Fl, Us
    Orchestrated all communications and marketing for multiple audiences and channels. Managed marketing budget, supervised freelance designers and writers, and effectively managed and fostered strong vendor relationships. Directed the development of marketing materials including product sheets, newsletters, annual reports, Website content, social media, direct mail, and advertising campaigns.
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  • The Collins Center For Public Policy
    Director Of Marketing
    The Collins Center For Public Policy Mar 2010 - Nov 2011
    Recruited as first member of marketing, communications, and development department with responsibility of developing organization’s marketing plan, incorporating branding and messaging, Website redesign, social media, advertising calendar, event coordination, and collateral development. Administered annual marketing budget and managed freelance designers and photographers.
  • Tampa Bay Times
    Marketing Strategy Manager
    Tampa Bay Times Jul 2005 - Mar 2010
    St. Petersburg, Fl, Us
    Spearheaded overall marketing and brand strategy for fastest growing and most popular free newspaper in America and largest news Website in Tampa Bay (tampabay.com) with more than 1M monthly visitors. Directed the development of comprehensive, integrated B2B and B2C marketing programs. Led the creative execution for print, digital, direct mail, television, and outdoor media for Times brands.
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Robin Lankton Skills

Advertising Email Marketing Social Media Marketing Direct Marketing Marketing Communications Digital Marketing Marketing Strategy Public Relations Media Relations Creative Direction Social Media Marketing Marketing Management Newsletters Online Marketing Brand Management Direct Mail Media Planning Publishing Copywriting Online Advertising Integrated Marketing Event Planning Strategic Planning Web Design Social Networking Team Building Digital Media Sponsorship Seo Management Editing Brand Development Corporate Branding Advertising Sales Internet Marketing Nonprofits Strategy Promotions New Media Blogging Facebook Collateral Production Sponsorships Web Marketing Web Content Press Releases Newspapers Publications Multimedia

Robin Lankton Education Details

  • Full Sail University
    Full Sail University
    Internet Marketing
  • Ringling College Of Art And Design
    Ringling College Of Art And Design
    Graphic Design

Frequently Asked Questions about Robin Lankton

What company does Robin Lankton work for?

Robin Lankton works for Public Products

What is Robin Lankton's role at the current company?

Robin Lankton's current role is Vice President of Marketing.

What is Robin Lankton's email address?

Robin Lankton's email address is robinlankton@me.com

What is Robin Lankton's direct phone number?

Robin Lankton's direct phone number is +194132*****

What schools did Robin Lankton attend?

Robin Lankton attended Full Sail University, Ringling College Of Art And Design.

What are some of Robin Lankton's interests?

Robin Lankton has interest in Design, Marketing, Fine Arts, Golf, Travel, Animal Welfare.

What skills is Robin Lankton known for?

Robin Lankton has skills like Advertising, Email Marketing, Social Media, Marketing, Direct Marketing, Marketing Communications, Digital Marketing, Marketing Strategy, Public Relations, Media Relations, Creative Direction, Social Media Marketing.

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