Rachael Larsen Email & Phone Number

Salt Lake City, Ut, Us

Moscow, Idaho, Us

New York, Us

San Francisco, California, Us

• Led the product and education strategy that grew the company from 60 to 120 employees, increased revenue by 20% and secured a $25M round of funding. • Founded the department and grew the team from a single employee working with contractors to a group of 24 employees with Product Managers, Instructional Designers, Product Designers, and operational staff. • Increased Product School’s credibility and competitive advantage by developing a product management skills taxonomy and certification exams. • Established the needed data collection, KPIs, and OKRs to measure and improve product experiences. Included an increase in the graduation rate from 89% in 2020 to 94% in 2021.• Generated $3M+ in revenue by authoring and launching SPMC, a new certification for Sr. Product Managers with 750+ enrollments in the first six months and a satisfaction score of 4.2/5.• Directed critical build vs buy decisions, vendor implementations, and custom development to manage the tradeoffs between speed, quality, and scale.

Herndon, Va, Us

• Established the product department and drove cross-functional alignment and communication between departments with OKRs, quarterly business reviews, a PM playbook, and the standardization of product requirements.

Herndon, Va, Us

• Released more than 150 improvements to courses by implementing a continuous improvement and collaboration process between the Product and Education departments. • Created low-risk solutions for potential students to explore IT Careers before attending a bootcamp, including authoring a free course with a 5-star rating.• Hired, coached, and retained a team of PMs, UX Designers, Instructional Designers, and Engineers while navigating company layoffs and restructuring.• Generated $100K+ in revenue by leading the launch of two new part-time programs.

Salt Lake City, Ut, Us

• Contributed insights and helped co-author the five-year strategy in collaboration with senior leaders by leveraging strong relationships built from credibility.• Evangelized the product vision and strategy for all student-facing portals and mobile apps.• Translated the product strategy into a portfolio roadmap and communicated priorities with credibility to technical and non-technical stakeholders. • Managed and coached a team of 3 PMs, monitored execution, ensured strategic alignment, and represented the portfolio in quarterly business reviews.

Salt Lake City, Ut, Us

• Reenvisioned and developed a new student mobile app that improved ratings from 1.9 to 4.8. • Led the end-to-end product development for an evaluation management application that eliminated the third-party tool and saved $3M in the first two years.• Utilized research, focus groups, design sprints, and data to drive the voice of the customer• Scaled the number of students from 45,000 students to 130,000 students with the first service-oriented architecture• Develop long-term product strategy, prioritize initiatives, and roadmap• Create, maintain, and refine the product backlog• Implement mobile-first design and surface strategy throughout the University• Manage product delivery, features, processes, and outcomes • Foster a culture of accountability with team goals and product KPIs • Utilize customer feedback and data to direct future strategy

Menlo Park, Ca, Us

During this time, I was a contractor working for Western Governors University until I was hired on as a full-time employee

Salt Lake City, Utah, Us

• Lead gap analysis and process improvements to integrate a third-party transportation management system that replaced a legacy AS400 application with a total budget of 12 million dollars• Design and document mobile app for drivers to provide access to long-term career planning, payroll tools, and order history resulting in higher driver retention and lower recruiting cost• Analyze and document data mapping requirements to improve system performance • Identify solutions to organizational problems by modifying business processes or procedures• Gather, research, and document business requirements for developers• Troubleshooting user issues through the interface or database, document bugs and perform root cause analysis, if needed provided configuration changes

Moscow, Id, Us

• Research and implement solutions to streamline processes while improving employee and student satisfaction• Evaluate and document policies and procedures• Establish vendor contracts and manage account growth

Us

• Increased sales rates by 25% by launching an internal product for agents to track clients and follow up with leads• Launched the first international subsidiary and expanded US market• Serve as a liaison between the data center and users concerning requests, usage, and standards to develop and deliver successful products• Established a release checklist and processes to reduce application downtime• Manage voice of customer initiatives to obtain feedback on needs, usability, and experience• Developed and managed a product roadmap with an aggressive release schedule

Bachelor Of Science (B.S.), Information Technology

Women In Leadership Certificate