Rick Landwehr work email
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Rick Landwehr personal email
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Rick Landwehr phone numbers
I am an experienced Digital Marketing Manager with over 20 years of expertise in leveraging data analysis and market research to drive strategic decision-making and achieve business goals. My core competencies include digital marketing, campaign management, website management, and cross-functional collaboration. I have a proven track record of improving processes, enhancing customer engagement, and driving revenue growth across various industries.Throughout my career, I have held leadership positions at prominent companies such as Abbott, Bazaarvoice, and Baylor Scott & White Health Plan. My experience spans multiple sectors, including healthcare, e-commerce, real estate, and oil & gas. I excel in managing website redesigns, implementing analytics tracking, and developing comprehensive marketing strategies that align with business objectives.Key achievements include successfully launching rebranded websites, increasing customer traffic and engagement, improving ROI on marketing initiatives, and effectively managing marketing budgets. I am skilled in both B2B and B2C business development, focusing on data-driven decision-making and strategic planning.I am proficient in various marketing and project management tools, including Adobe Creative Suite, Google Analytics, Salesforce, and various CMS systems.Data Analysis • Campaign Management • Relationship Management • Strategic Planning • B2B & B2C Business Development • Brand Management • Process Improvement • Project Management • Vendor Management • Cross-Functional Collaboration • Marketing Operations • New Product Development • Customer Engagement • Email Marketing • Networking • Executive Leadership • Digital Marketing • Communications • Search Engine Optimization
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Marketing Program ManagerInfobloxCedar Park, Tx, Us
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Marketing Project Manager / Marketing Product ManagerAbbott Mar 2023 - PresentAbbott Park, Illinois, Us• Develop and execute a comprehensive roll-out plan for product introduction and training in targeted countries within the Global and EMEA regions.• Collaborate cross-functionally with teams such as R&D/Software, Legal/Privacy, RCO/RCTS, Education/Training, and EMEA Marketing/MarCom to devise and implement effective product launch strategies.• Ensure alignment among stakeholders throughout the launch process and closely monitor the progress of the launch.• Lead Launch Core Teams to maintain continuity, facilitate project communications, and update the leadership team on launch status and readiness. -
Field Marketing Manager, North AmericaBazaarvoice Jun 2022 - Nov 2022Austin, Texas, Us• Developed regional marketing campaigns based on global marketing strategies to secure, grow, and retain B2B client relationships while increasing lead generation; secured pipeline growth by analyzing market data to inform strategic planning of marketing initiatives.• Drove revenue growth across the SMB and enterprise segments by collaborating with sales teams to tailor global marketing materials for Account-Based Marketing (ABM) purposes.• Created region-specific demand programs such as in-person and virtual events, email marketing and digital programs.• Improved sales and marketing processes by identifying internal and external marketing whitespace.• Informed investment decision-making by providing comprehensive market insights.Select Achievements• Lowered automatic rejection rates and capitalized on new/recent leads by implementing new steps into Salesloft sales funnel that maintained communications.• Effectively tracked unprocessed Salesforce leads throughout the sales cycle after creating a new dashboard in collaboration with the operations team. -
Marketing Analysis Consultant / Marketing Specialist IiiBaylor Scott & White Health Plan Jul 2018 - Jun 2022Temple, Texas, Us• Designed and established analytics tracking to inform strategic planning process regarding website development and marketing initiatives.• Managed digital marketing practices and served as a key contributor to website redesign following the merger; identified and expanded on website features and addressed healthcare member, broker, and provider needs.• Analyzed CAHPS survey and internal data to increase member satisfaction and optimize operational processes.• Utilized Google Analytics to track user experiences and implement web portal improvements based on data analysis.• Collaborated with the compliance team to ensure all marketing materials met Federal/State regulatory requirements for Medicare, Medicaid (STAR & CHIP) and Marketplace product lines.Select Achievements• Successfully increased customer traffic and engagement following the launch of the rebranded website (+9%). -
Marketing ManagerCulhane Premier Properties May 2016 - Jul 2018Austin, Texas, Us• Created and executed marketing strategies tailored to various markets, from high-profile property to land and ranch markets; supervised CRM and analyzed sales data to develop tailored marketing campaigns.• Managed marketing budget to ensure sales funnel and lead generation efficiency, prioritizing cost per lead and appointment; analyzed marketing costs to improve the cost-effectiveness of business development processes.Select Achievements• Increased referrals by 37% after creating a Client Appreciation Program for top-producing lead sources.• Improved business relationships by 11% after establishing business development teams for specific leads and markets. -
Marketing Strategy/ImplementationFreelance/Contract Jun 2013 - Jul 2018London, GbAs a dynamic problem-solver and efficiency expert, I've earned a reputation as the ultimate "go-to" professional who consistently delivers results. My track record speaks volumes: I'm the catalyst that transforms challenges into opportunities and turns ideas into actionable strategies.My core strengths lie in my ability to:Rapidly assess complex situationsIdentify operational bottlenecks and inefficienciesCraft innovative solutions that drive measurable improvementsWith a laser focus on process optimization and organizational excellence, I've consistently elevated team performance and streamlined operations across diverse industries.My approach is hands-on and adaptable. I seamlessly transition between high-level strategy and in-the-trenches execution, ensuring that no detail is overlooked while maintaining forward momentum. This versatility allows me to:Manage end-to-end processes with precisionExecute tasks with unparalleled attention to detailPrioritize effectively without losing sight of the bigger pictureI thrive in dynamic environments, bringing stability and focus to even the most turbulent situations. By fostering a culture of accountability and leading by example, I inspire teams to reach new heights of productivity and innovation.In essence, I'm not just a problem-solver – I'm a value creator who consistently delivers tangible results and drives organizational success. -
Marketing ManagerTolteq Group Apr 2014 - Oct 2015Cedar Park, Tx, Us• Directed marketing operations for the product launch of directional drilling MWD guidance system (software & hardware) for the oil and gas industry• Strategically planned, developed, and implemented marketing projects across advertising, public relations, email marketing, and trade show promotions.• Oversaw marketing team and ensured brand alignment for graphic design and content creation operations. Monitored data analytics to continually improve online strategies for email marketing, social media content and web.• Collaborated with senior leadership in devising a strategic plan for business development.• Orchestrated trade show participation for three domestic and international annual trade shows with up to 100K+ attendees, securing new business opportunities through effective networking tactics.Select Achievements• Improved overall ROI by 18% by identifying current market trends and developing measurable marketing processes.• Increased readership by 15% by working with the engineering team to synthesize scientific language and develop marketing materials for customers / end users. -
Marketing ManagerCommercial Texas Feb 2012 - Jun 2013• Developed, executed, and managed marketing strategies and campaigns across all marketing channels; analyzed market data to plan advertising and marketing initiatives strategically.Select Achievements• Managed company rebranding to change public perception and secure new business within a rapidly expanding technology industry space; focused on modern aesthetics while maintaining classic sensibilities for existing client base.
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Marketing DirectorAvenueone Properties Jun 1998 - Oct 2011Us• Secured online sales through digital marketing strategies and campaigns; managed social media presence across multiple key platforms to increase brand awareness and customer engagement.• Consulted up to 65 independent contractors on strategic planning and production of marketing collateral, communications, and website marketing content.• Managed end-to-end advertising and marketing materials production, implementing advertising campaigns across all marketing platforms; led internal and freelance team members to achieve project goals on time and within budget.• Established sales metrics to analyze ROI effectively.• Developed and implemented company branding concept across all marketing initiatives in collaboration with an external advertising agency.Select Achievements• Achieved $230M+ in sales FY10 through effective digital and print marketing campaign management.• Led website redesign and mobile website implementation to align with company branding, lowering bounce rate to <34% and increasing online leads by 277%.
Rick Landwehr Skills
Rick Landwehr Education Details
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Alexandria Area Community CollegeSales Associate And Retail Merchandising
Frequently Asked Questions about Rick Landwehr
What company does Rick Landwehr work for?
Rick Landwehr works for Infoblox
What is Rick Landwehr's role at the current company?
Rick Landwehr's current role is Marketing Program Manager.
What is Rick Landwehr's email address?
Rick Landwehr's email address is ri****@****lth.org
What is Rick Landwehr's direct phone number?
Rick Landwehr's direct phone number is +151273*****
What schools did Rick Landwehr attend?
Rick Landwehr attended Alexandria Area Community College.
What are some of Rick Landwehr's interests?
Rick Landwehr has interest in Pricing Strategies, Team Building, Social Media, Strategic Key Alliances, Key Account/client Management, Graphic Design, Competitive Market Intelligence, Analytics Revenue And Profit Growth, Portfolio Management, New Product Development.
What skills is Rick Landwehr known for?
Rick Landwehr has skills like Digital Marketing, Marketing, Demand Generation, Digital Engagement, Strategic Planning, Social Media Marketing, Advertising, Management, Project Management, B2b, Strategy, Social Media.
Who are Rick Landwehr's colleagues?
Rick Landwehr's colleagues are Danny Ng, David Barry, Srikanth D, Casey Brown, Jacob Gilman, Deepak Shenoy, Paul Adair.
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